• Business & Economics

Bag the Elephant

How to Win and Keep Big Customers
Author: Steve Kaplan
Publisher: Workman Publishing
ISBN: 9780761145240
Category: Business & Economics
Page: 188
View: 1956
An entrepreneur, business consultant, and CEO of The Difference Maker, Inc. shares his insights into sales, presenting techniques and strategies designed to help readers land the key "Elephant" client by crafting winning presentations and cultivating contacts. Reprint.

    • Business & Economics

The Sales Gurus

Lessons from the Best Sales Books of All Time
Author: Andrew Clancy,Soundview Executive Book Summaries Eds.
Publisher: Penguin
ISBN: 1101437227
Category: Business & Economics
Page: 320
View: 1528
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.

    • Business & Economics

Duct Tape Marketing Revised and Updated

The World's Most Practical Small Business Marketing Guide
Author: John Jantsch
Publisher: Thomas Nelson
ISBN: 1418535702
Category: Business & Economics
Page: 304
View: 2071
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

    • Language Arts & Disciplines

Jeff Herman's Guide to Book Publishers, Editors & Literary Agents 2007

Who They Are! what They Want! and how to Win Them Over!
Author: Jeff Herman
Publisher: N.A
ISBN: N.A
Category: Language Arts & Disciplines
Page: 966
View: 3556
Presents a guide to the names and specialities of American and Canadian publishers, editors, and literary agents, including information on the acquisition process and on choosing literary agents.

    • Business & Economics

Switch

How to Change Things When Change Is Hard
Author: Chip Heath,Dan Heath
Publisher: Crown Business
ISBN: 9780307590169
Category: Business & Economics
Page: 320
View: 1304
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    • Business & Economics

The Referral Engine

Teaching Your Business to Market Itself
Author: John Jantsch
Publisher: Penguin
ISBN: 9781101429518
Category: Business & Economics
Page: 256
View: 3136
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

    • Business & Economics

The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us


Author: Robyn Meredith
Publisher: W. W. Norton & Company
ISBN: 0393331938
Category: Business & Economics
Page: 252
View: 2716
Offers a compelling study of the rise to international economic power of China and India that examines the implications of these emerging Asian giants for America and what America needs to know about the economic and political strategies of the two nations in order to compete in the global marketplace. Reprint.

    • Fiction

The Mourning Parade


Author: Dawn Reno Langley
Publisher: Amberjack Publishing via PublishDrive
ISBN: 1944995307
Category: Fiction
Page: 350
View: 6103
Single mom and veterinarian Natalie DeAngelo lost everything the day her two sons were killed in a school shooting. Following her psychiatrist's advice, she decides to sell her once-happy home to escape the immense pain and grief of living there alone. Desperate to find relief from her unspeakable loss, Natalie impetuously commits to honoring her boys’ memory and volunteers to assist philanthropist Andrew Graham at his elephant sanctuary in northern Thailand. All she wants once she gets there is relief. But she soon realizes she may be in over her head when she faces three major challenges: her debilitating PTSD is creating night terrors; Peter Hatcher, the sanctuary’s irascible in-house vet, has a longtime grudge against her and wants desperately for her to fail; and Sophie, a female elephant with a raging leg infection and PTSD caused by human abuse, is demanding that Natalie use every trick in her veterinarian’s black bag to heal her. Dr. Hatcher wants to euthanize Sophie, as he claims she's a lost cause, and Natalie knows she must find a way to convince the others to let her keep trying. Can she and Sophie find a way to heal together and learn to love life again? Or will another tragedy shatter Natalie's progress? This deeply emotional novel explores the capacity of a mother's love, the challenge of overcoming a devastating loss, and the long, tiresome journey to healing.

    • Business & Economics

Selling to Zebras

How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably
Author: Jeff Koser,Chad Koser
Publisher: Greenleaf Book Group
ISBN: 1929774575
Category: Business & Economics
Page: 240
View: 3412
Even the most competitive companies only close about 15 percent of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85 percent of the time, aren't going to buy. Wouldn't those salespeople rather spend more time pursuing prospects they knew they could close? Or spend time with their prospects where it matters most at an executive level? Readers who are ready for exceptional results for themselves and their companies need "Selling to Zebras". The Zebra way can help salespeople identify the perfect prospects for their companies--their Zebras--and develop a sales process that will help them close deals 90 percent of the time. The Zebra method of selling will: Increase close rates; Shorten sales cycles; Increase average deal size; Reduce discounting and increase margins; Make better use of scarce resources; Make customers happy, creating a stable of great references. Jeff and Chad Koser don't just offer theories and concepts. They give readers specific tools, models, and spreadsheets they can customise to make the Zebra way the best way for their companies to do business.

    • Political Science

Don't Think of an Elephant!

Know Your Values and Frame the Debate
Author: George Lakoff
Publisher: Chelsea Green Publishing
ISBN: 1603580166
Category: Political Science
Page: 144
View: 1629
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.

    • Business & Economics

Chasing Stars

The Myth of Talent and the Portability of Performance
Author: Boris Groysberg
Publisher: Princeton University Press
ISBN: 9781400834389
Category: Business & Economics
Page: 504
View: 2222
It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. After examining the careers of more than a thousand star analysts at Wall Street investment banks, and conducting more than two hundred frank interviews, Groysberg comes to a striking conclusion: star analysts who change firms suffer an immediate and lasting decline in performance. Their earlier excellence appears to have depended heavily on their former firms' general and proprietary resources, organizational cultures, networks, and colleagues. There are a few exceptions, such as stars who move with their teams and stars who switch to better firms. Female stars also perform better after changing jobs than their male counterparts do. But most stars who switch firms turn out to be meteors, quickly losing luster in their new settings. Groysberg also explores how some Wall Street research departments are successfully growing, retaining, and deploying their own stars. Finally, the book examines how its findings apply to many other occupations, from general managers to football players. Chasing Stars offers profound insights into the fundamental nature of outstanding performance. It also offers practical guidance to individuals on how to manage their careers strategically, and to companies on how to identify, develop, and keep talent.

Let's Go for a Drive!


Author: Mo Willems
Publisher: N.A
ISBN: 9781406373578
Category:
Page: 64
View: 4858

    • Juvenile Fiction

An Elephant in the Garden

Inspired by a True Story
Author: Michael Morpurgo
Publisher: Feiwel & Friends
ISBN: 1466804459
Category: Juvenile Fiction
Page: 208
View: 7487
Lizzie and Karl's mother is a zoo keeper; the family has become attached to an orphaned elephant named Marlene, who will be destroyed as a precautionary measure so she and the other animals don't run wild should the zoo be hit by bombs. The family persuades the zoo director to let Marlene stay in their garden instead. When the city is bombed, the family flees with thousands of others, but how can they walk the same route when they have an elephant in tow, and keep themselves safe? Along the way, they meet Peter, a Canadian navigator who risks his own capture to save the family. As Michael Morpurgo writes in an author's note, An Elephant in the Garden is inspired by historical truths, and by his admiration for elephants, "the noblest and wisest and most sensitive of all creatures." Here is a story that brings together an unlikely group of survivors whose faith in kindness and love proves the best weapon of all.

    • Biography & Autobiography

The Black Count

Glory, Revolution, Betrayal, and the Real Count of Monte Cristo(Pulitzer Prize for Biography)
Author: Tom Reiss
Publisher: Crown
ISBN: 0307952959
Category: Biography & Autobiography
Page: 432
View: 5514
WINNER OF THE 2013 PULITZER PRIZE FOR BIOGRAPHY General Alex Dumas is a man almost unknown today, yet his story is strikingly familiar—because his son, the novelist Alexandre Dumas, used his larger-than-life feats as inspiration for such classics as The Count of Monte Cristo and The Three Musketeers. But, hidden behind General Dumas's swashbuckling adventures was an even more incredible secret: he was the son of a black slave—who rose higher in the white world than any man of his race would before our own time. Born in Saint-Domingue (now Haiti), Alex Dumas made his way to Paris, where he rose to command armies at the height of the Revolution—until he met an implacable enemy he could not defeat. The Black Count is simultaneously a riveting adventure story, a lushly textured evocation of 18th-century France, and a window into the modern world’s first multi-racial society. TIME magazine called The Black Count "one of those quintessentially human stories of strength and courage that sheds light on the historical moment that made it possible." But it is also a heartbreaking story of the enduring bonds of love between a father and son.

    • Business & Economics

The Mom Inventors Handbook

How to Turn Your Great Idea Into the Next Big Thing
Author: Tamara Monosoff
Publisher: McGraw Hill Professional
ISBN: 0071636811
Category: Business & Economics
Page: 256
View: 8554
Mom Inventors, Inc. has received national attention on “Today,” “Oprah,” “Good Morning America,” “Regis and Kelly,” “The View,” in The Wall Street Journal, Entrepreneur, People and Parents magazine This book will appeal to women who have a great idea for a product and do not know how to capitalize on that idea Includes hundreds of success stories and lessons from some of the most successful stay-at-home entrepreneurs in business, who are selling their products to Wal-Mart,Target, Babies R Us, and One Step Ahead catalog Tamara Monosoff has expanded her business online through her Mom-invented eBay store and e-newsletters that reach 13,000 inventors in 29 countries, and her mom inventor tele-seminars are propelling her to greater visibility

    • Fiction

The Elephant Vanishes

Stories
Author: Haruki Murakami
Publisher: Vintage
ISBN: 9780307762733
Category: Fiction
Page: 336
View: 5571
Coming this October: Killing Commendatore, the much-anticipated new novel from Haruki Murakami In the tales that make up The Elephant Vanishes, the imaginative genius that has made Haruki Murakami an international superstar is on full display. In these stories, a man sees his favorite elephant vanish into thin air; a newlywed couple suffers attacks of hunger that drive them to hold up a McDonald’s in the middle of the night; and a young woman discovers that she has become irresistible to a little green monster who burrows up through her backyard. By turns haunting and hilarious, in The Elephant Vanishes Murakami crosses the border between separate realities—and comes back bearing remarkable treasures

    • Nature

The Big, Bad Book of Beasts

The World's Most Curious Creatures
Author: Michael Largo
Publisher: Harper Collins
ISBN: 0062087460
Category: Nature
Page: 464
View: 9295
The world's wildest collection of animal knowledge and lore! Lions, and tigers, and bears . . . and dinosaurs, dragons, and monsters. Oh my! For hundreds of years, the most popular books in the Western world next to the Bible were "bestiaries," fanciful encyclopedias collecting all of human knowledge and mythology about the animal kingdom. In these pages, eagles and elephants lived next to griffins and sea monsters. Now, in The Big, Bad Book of Beasts, award-winning author Michael Largo has updated the medieval bestsellers for the twenty-first century, illuminating little-known facts, astonishing secrets, and bizarre superstitions about the beasts that inhabit our world—and haunt our imaginations. You'll learn about the biggest bug ever, the smallest animal in the world, and the real creatures that inspired the fabled unicorns. You'll discover how birds learned to fly, why cats rub against your legs, and a thousand other facts that will make you look at nature in a wonderfully new way. Did you know? The fastest animal in the world is the peregrine falcon, which reaches speeds of over 200 miles per hours. Circus ringmaster P.T. Barnum fooled many when he displayed a "mermaid" carcass that was later proved to be monkey bones sewed together with the body of a fish. Discovered in a remote volcanic crater in New Guinea, the Bosavi wolly rat grows to the size of a cat. President Andrew Jackson bought an African gray parrot to keep his wife company. The bird outlived them both and was removed from Jackson's funeral for cussing in both English and Spanish. A to Z: From Aardvark to Zooplankton! For all ages! Includes 289 illustrations!

    • Business & Economics

Killing Sacred Cows

Overcoming the Financial Myths that are Destroying Your Prosperity
Author: Garrett B. Gunderson,Stephen Palmer
Publisher: Greenleaf Book Group
ISBN: 1929774516
Category: Business & Economics
Page: 270
View: 9183
Debunks nine myths about effective money management and describes the principles that lead to true financial success and prosperity.

    • Science

The Serengeti Rules

The Quest to Discover How Life Works and Why It Matters
Author: Sean B. Carroll
Publisher: Princeton University Press
ISBN: 140088554X
Category: Science
Page: 288
View: 6218
How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In The Serengeti Rules, award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon. One of the most important revelations about the natural world is that everything is regulated—there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar—there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet. A bold and inspiring synthesis by one of our most accomplished biologists and gifted storytellers, The Serengeti Rules is the first book to illuminate how life works at vastly different scales. Read it and you will never look at the world the same way again.