• Social Science

Bobos in Paradise

The New Upper Class and How They Got There
Author: David Brooks
Publisher: Simon and Schuster
ISBN: 1416561730
Category: Social Science
Page: 288
View: 6283
Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo. In his bestselling work of "comic sociology," David Brooks coins a new word, Bobo, to describe today's upper class -- those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.

    • Social Science

Bobos in paradise

the new upper class and how they got there
Author: David Brooks
Publisher: Simon and Schuster
ISBN: 9780684853789
Category: Social Science
Page: 288
View: 6635
A guide to bourgeois bohemianism describes the social class' attitudes towards consumption, business, intellectualism, pleasure, spiritual life, and politics.

    • Social Science

On Paradise Drive

How We Live Now (And Always Have) in the Future Tense
Author: David Brooks
Publisher: Simon and Schuster
ISBN: 9780743262859
Category: Social Science
Page: 320
View: 5355
The author of the acclaimed bestseller Bobos in Paradise, which hilariously described the upscale American culture, takes a witty look at how being American shapes us, and how America's suburban civilization will shape the world's future. Take a look at Americans in their natural habitat. You see suburban guys at Home Depot doing that special manly, waddling walk that American men do in the presence of large amounts of lumber; super-efficient ubermoms who chair school auctions, organize the PTA, and weigh less than their children; workaholic corporate types boarding airplanes while talking on their cell phones in a sort of panic because they know that when the door closes they have to turn their precious phone off and it will be like somebody stepped on their trachea. Looking at all this, you might come to the conclusion that we Americans are not the most profound people on earth. Indeed, there are millions around the world who regard us as the great bimbos of the globe: hardworking and fun, but also materialistic and spiritually shallow. They've got a point. As you drive through the sprawling suburbs or eat in the suburban chain restaurants (which if they merged would be called Chili's Olive Garden Hard Rock Outback Cantina), questions do occur. Are we really as shallow as we look? Is there anything that unites us across the divides of politics, race, class, and geography? What does it mean to be American? Well, mentality matters, and sometimes mentality is all that matters. As diverse as we are, as complacent as we sometimes seem, Americans are united by a common mentality, which we have inherited from our ancestors and pass on, sometimes unreflectingly, to our kids. We are united by future-mindedness. We see the present from the vantage point of the future. We are tantalized, at every second of every day, by the awareness of grand possibilities ahead of us, by the bounty we can realize just over the next ridge. This mentality leads us to work feverishly hard, move more than any other people on earth, switch jobs, switch religions. It makes us anxious and optimistic, manic and discombobulating. Even in the superficiality of modern suburban life, there is some deeper impulse still throbbing in the heart of average Americans. That impulse is the subject of this book.

    • Social Science

The Social Animal

The Hidden Sources of Love, Character, and Achievement
Author: David Brooks
Publisher: Random House Incorporated
ISBN: 0812979370
Category: Social Science
Page: 448
View: 9774
From the influential New York Times columnist and best-selling author of Bobos in Paradise comes a landmark exploration of how human beings and communities succeed. Reprint. A #1 best-seller.

    • Business & Economics

What Chinese Want

Culture, Communism and the Modern Chinese Consumer
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 023034030X
Category: Business & Economics
Page: 258
View: 3582
A sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.

    • Social Science

The Paradise Suite

Bobos in Paradise and On Paradise Drive
Author: David Brooks
Publisher: Simon and Schuster
ISBN: 1451649177
Category: Social Science
Page: 608
View: 5183
Originally published as: Bobos in Paradise: the new upper class and how they got there. c2000; and: On Paradise Drive: how we live now (and always have) in the future tense. c2004.

    • Business & Economics

Brand New China


Author: Jing Wang
Publisher: Harvard University Press
ISBN: 0674047087
Category: Business & Economics
Page: 432
View: 7898
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

    • Social Science

The Road to Character


Author: David Brooks
Publisher: Random House
ISBN: 0679645039
Category: Social Science
Page: 320
View: 606
#1 NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST • “I wrote this book not sure I could follow the road to character, but I wanted at least to know what the road looks like and how other people have trodden it.”—David Brooks With the wisdom, humor, curiosity, and sharp insights that have brought millions of readers to his New York Times column and his previous bestsellers, David Brooks has consistently illuminated our daily lives in surprising and original ways. In The Social Animal, he explored the neuroscience of human connection and how we can flourish together. Now, in The Road to Character, he focuses on the deeper values that should inform our lives. Responding to what he calls the culture of the Big Me, which emphasizes external success, Brooks challenges us, and himself, to rebalance the scales between our “résumé virtues”—achieving wealth, fame, and status—and our “eulogy virtues,” those that exist at the core of our being: kindness, bravery, honesty, or faithfulness, focusing on what kind of relationships we have formed. Looking to some of the world’s greatest thinkers and inspiring leaders, Brooks explores how, through internal struggle and a sense of their own limitations, they have built a strong inner character. Labor activist Frances Perkins understood the need to suppress parts of herself so that she could be an instrument in a larger cause. Dwight Eisenhower organized his life not around impulsive self-expression but considered self-restraint. Dorothy Day, a devout Catholic convert and champion of the poor, learned as a young woman the vocabulary of simplicity and surrender. Civil rights pioneers A. Philip Randolph and Bayard Rustin learned reticence and the logic of self-discipline, the need to distrust oneself even while waging a noble crusade. Blending psychology, politics, spirituality, and confessional, The Road to Character provides an opportunity for us to rethink our priorities, and strive to build rich inner lives marked by humility and moral depth. “Joy,” David Brooks writes, “is a byproduct experienced by people who are aiming for something else. But it comes.” Praise for The Road to Character “A hyper-readable, lucid, often richly detailed human story.”—The New York Times Book Review “David Brooks—the New York Times columnist and PBS commentator whose measured calm gives punditry a good name—offers the building blocks of a meaningful life.”—Washingtonian “This profound and eloquent book is written with moral urgency and philosophical elegance.”—Andrew Solomon, author of Far from the Tree and The Noonday Demon “The voice of the book is calm, fair and humane. The highlight of the material is the quality of the author’s moral and spiritual judgments.”—The Washington Post “A powerful, haunting book that works its way beneath your skin.”—The Guardian (U.K.) “This learned and engaging book brims with pleasures.”—Newsday “Original and eye-opening . . . At his best, Brooks is a normative version of Malcolm Gladwell, culling from a wide array of scientists and thinkers to weave an idea bigger than the sum of its parts.”—USA Today “There is something affecting in the diligence with which Brooks seeks a cure for his self-diagnosed shallowness by plumbing the depths of others.”—Rebecca Mead, The New Yorker From the Hardcover edition.

    • Cooking

Off the Beaten Page

The Best Trips for Lit Lovers, Book Clubs, and Girls on Getaways
Author: Terri Peterson Smith
Publisher: Chicago Review Press
ISBN: 1613744293
Category: Cooking
Page: 304
View: 9202
Blending literature and travel, this book offers a look at 15 U.S. destinations featured in the works of famous writers. Designed as a guide to help avid bibliophiles experience, in person, the places they've only read about, award-winning journalist Terri Peterson Smith takes readers on lively tours that include a Mark Twain inspired steamboat cruise on the Mississippi, a "Devil in the White City" view of Chicago in the Gilded Age, a voyage through the footsteps of the immigrants and iconoclasts of San Francisco, and a look at low country Charleston's rich literary tradition. With advice on planning stress-free group travel and lit trip tips for novices, this resource also features "beyond the book" experiences, such as Broadway shows, Segway tours, and kayaking, making it a one-of-a-kind reference for anyone who wants to extend the experience of a great read.

The Well Kept Secret

A Secret Textbook
Author: David Brooks, Ph.d.,David Brooks Ph D
Publisher: Createspace Independent Publishing Platform
ISBN: 9781535032780
Category:
Page: 354
View: 2269
The Well Kept Secret is the story of Haley Stuart. While she and her hilarious twin brother Nelson are vacationing in England, Haley becomes fascinated by a mysterious protrusion at the bottom of an ancient well. Overcome with an unexplainable feeling of nostalgia and belonging, and before Nelson can react, through time and space Haley swan dives down the well and into a compelling adventure that puts into play an enormous medieval treasure, a dangerous stalker, the possibility of her first romance, and what may be a prophecy of unspeakable importance. The ancient book she finds at the bottom of the well begins to reveal to Haley and Nelson, as the one sleepless night of this novel grows long, some very curious and hauntingly familiar characters. And as their mysterious godfather, Professor Flanagan O'Shea, continues to translate the book for them throughout the night, it begins to appear that he may hold some enormously influential position in the United States government. The interplay between the twins and their new medieval friends from a thousand years in the past begin to suggest a possible solution to the murderous threat they are surrounded by as they try to finish the cryptic book by dawn. Haley herself evolves and careens toward a history-altering climax that may save the entire world, in every way. The Well Kept Secret is the first in the Secret Textbook Series.

    • Social Science

The Social Animal

A Story of How Success Happens
Author: David Brooks
Publisher: Short Books
ISBN: 1780720009
Category: Social Science
Page: 448
View: 4591
This is the happiest story you will ever read. It’s about two people who led wonderfully fulfilling, successful lives. The odd thing was, they weren’t born geniuses. They had no extraordinary physical or mental gifts. Nobody would have picked them out at a young age and said they were destined for greatness. How did they do it? In the past thirty years we have learnt more about the human brain than in the previous 3000 – a scientific revolution has occurred. The unconscious mind, it turns out, is most of the mind – the place where the majority of the brain’s work gets done, where our most important life decisions are made, where character is formed and the seeds of accomplishment grow. In this illuminating and compelling book, David Brooks weaves a vast array of new research into the lives of two fictional characters, Harold and Erica, following them from infancy to old age. In so doing, he reveals a fundamental new understanding of human nature. Most success stories are explained at the surface level of life. They describe academic ability, hard work and learning the right techniques to get ahead. This story – the story of Harold and Erica – is told one level down, at the level of emotions, intuitions, biases, genetic predispositions and deep inner longings. The result is a new definition of success, highlighting what economists call non-cognitive skills – those hidden qualities that can’t be easily counted or measured, but which in real life lead to happiness and fulfilment. The Social Animal is a moving and nuanced intellectual adventure. Impossible to put down, it is an essential book for our time – one that will have a broad social impact and change the way we see ourselves and the world.

    • Fiction

Turn of the Century


Author: Kurt Andersen
Publisher: Delta
ISBN: 0307785572
Category: Fiction
Page: 672
View: 2305
As big and exciting as the next century, this is a novel of real life at our giddy, feverish, topsy-turvy edge of the millennium. Turn of the Century is a good old-fashioned novel about the day after tomorrow--an uproarious, exquisitely observed panorama of our world as the twentieth century morphs into the twenty-first, transforming family, marriage, and friendship and propelled by the supercharged global businesses and new technologies that make everyone's lives shake and spin a little faster. As the year 2000 progresses, George Mactier and Lizzie Zimbalist, ten years married, are caught up in the whirl of their centrifugally accelerating lives. George is a TV producer for the upstart network MBC, launching a truly and weirdly groundbreaking new show that blurs the line between fact and fiction. Lizzie is a software entrepreneur dealing with the breakneck pleasures and pains of running her own company in an industry where the rules are rewritten daily. Rocketing between Los An-geles and Seattle, with occasional stopovers at home in Manhattan for tag-team parenting of their three children, George and Lizzie are the kind of businesspeople who, growing up in the sixties and seventies, never dreamed they would end up in business. They're too busy to spend the money that's rolling in, and too smart not to feel ambivalent about their crazed, high-gloss existences, but nothing seems to slow the roller-coaster momentum of their inter-secting lives and careers. However, after Lizzie, recovering from a Microsoft deal gone awry, becomes a confidante and adviser to George's boss, billionaire media mogul Harold Mose, the couple discovers that no amount of sophisticated spin can obscure basic instincts: envy, greed, suspicion, sexual temptation--and, maybe, love. When they and their children are finally drawn into a thrilling, high-tech corporate hoax that sends Wall Street reeling (and makes one person very, very rich), George and Lizzie can only marvel at life's oversized surprises and hold on for dear life. Like Tom Wolfe's Bonfire of the Vanities, Kurt Andersen's Turn of the Century lays bare the follies of our age with laser-beam precision, creating memorable characters and dissecting the ways we think, speak, and navigate this new era of extreme capitalism and mind-boggling technology. Entertaining, imaginative, knowing, and wise, Turn of the Century is a richly plotted comedy of manners about the way we live now. From the Hardcover edition.

    • Social Science

Millennials Rising

The Next Great Generation
Author: Neil Howe,William Strauss
Publisher: Vintage
ISBN: 0307557944
Category: Social Science
Page: 432
View: 8991
By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

    • Social Science

The Working Class Majority

America's Best Kept Secret, Second Edition
Author: Michael Zweig
Publisher: Cornell University Press
ISBN: 0801464781
Category: Social Science
Page: 232
View: 7403
From reviews of the first edition: "Zweig's investigation of politics goes beyond the electoral, focusing instead on how a broad working-class social movement (often in alliance with segments of the professional middle class) could reshape workplace and community power relations as well as national politics."-The Nation "Those who take (rather than give) orders at work are the working class; at 62 percent of the labor force, they are a majority distracted and diverted from its best interests for several generations. Zweig suggests the implications of this analysis for a number of key political issues, including the 'underclass,' 'family values,' globalization, and what workers get (and should get) from government. Putting class back on the table produces a thoughtful, provocative analysis of where the nation is going and what working people could do about it."-Booklist "In this pungent critique of class and economics in the United States -part economic theory, part political lecture, and part reportage of working-class life-Zweig offers an insightful, radical analysis that will make many readers rethink commonly held but unexamined beliefs. Zweig supports his arguments with statistics, facts and personal stories and argues with a forcefulness and conviction backed by a deeply moral sense of the dignity that is due to each person in their work and workplace."-Publishers Weekly "Michael Zweig provides us with a much needed discussion of class in contemporary American society. While students can benefit from the exposure to a perspective that is currently missing from the public landscape, union organizers and activists can also profit from his discussions of worker power and the rebirth of a democratic social movement among working people."-Contemporary Sociology In the second edition of his essential book-which incorporates vital new information and new material on immigration, race, gender, and the social crisis following 2008-Michael Zweig warns that by allowing the working class to disappear into categories of "middle class" or "consumers," we also allow those with the dominant power, capitalists, to vanish among the rich. Economic relations then appear as comparisons of income or lifestyle rather than as what they truly are-contests of power, at work and in the larger society.

    • Biography & Autobiography

First Son

George W. Bush and the Bush Family Dynasty
Author: Bill Minutaglio
Publisher: Crown
ISBN: 0609899449
Category: Biography & Autobiography
Page: 384
View: 7344
In one of the most unprecedented developments in the history of national politics, George W. Bush abruptly emerged to lead all presidential aspirants in the national polls for the 2000 election. Yet voters know very little about the man, beyond his famous name and his place in one of the nation's most powerful political dynasties. First Son is a true, riveting family saga about extraordinary power and politics in America and in the unharnessed state--a state of mind--called Texas. The story begins with the turn-of-the-century emergence of the influential Bush-Walker clan and of Prescott Bush, the Connecticut patrician who ingrained in his family an ethos that continues to exert influence on his son, former President George Bush, and his grandsons, George W. and Jeb. How these scions of the Bush dynasty struggle to live up to their enduring legacy is the central theme of this colorful and perceptive portrait the first authentative book on the governor of Texas. In the past year, award-winning Texas writer Bill Minutaglio has met with George W. Bush and interviewed dozens of people close to him, from his brother Governor Jeb Bush of Florida to uncles and cousins, from current and former political advisers to high-ranking insiders from his father's years in the White House. Fraternity buddies, political operatives, George W.'s employers, and even ardent critics of the Bush family bring this story to life--from the society circles in his native Connecticut to the family compound in Maine to the backwaters of his adopted Texas. The result is a book that is nuanced, insightful, and surprising in the contradictions and complexities it reveals about this man. First Son vividly reconstructs George W. Bush's boarding-school days at one of the country's most exclusive institutions; his tenure in one of Yale's secret societies and as president of his unfettered fraternity; his attempts to follow his family's million-dollar path into the wide-open Texas oil patch; his role in major league baseball as the public face and head cheerleader for the Texas Rangers; and, finally, his rise to governor of Texas and national political force, executed with more hard-edged calculation than many people realize. Written with precision, verve, and fair-minded balanace, First Son will be the political story of 2000--the eye-opening tale of a natural-born politician. From the Hardcover edition.

    • Music

Inequality and Society


Author: Jeff Manza,Michael Sauder
Publisher: W. W. Norton
ISBN: 9780393977257
Category: Music
Page: 1025
View: 414
With the ideal balance of classic essays and more contemporary studies, Inequality and Society covers the standard themes of poverty and inequality while bringing political institutions into the analysis.

    • Social Science

The Bohemian Grove and other retreats

a study in ruling-class cohesiveness
Author: G. William Domhoff
Publisher: N.A
ISBN: N.A
Category: Social Science
Page: 250
View: 6245

    • Political Science

Way Out There In the Blue

Reagan, Star Wars and the End of the Cold War
Author: Frances FitzGerald
Publisher: Simon and Schuster
ISBN: 0743203771
Category: Political Science
Page: 592
View: 7769
Way Out There in the Blue is a major work of history by the Pulitzer Prize­winning author of Fire in the Lake. Using the Star Wars missile defense program as a magnifying glass on his presidency, Frances FitzGerald gives us a wholly original portrait of Ronald Reagan, the most puzzling president of the last half of the twentieth century. Reagan's presidency and the man himself have always been difficult to fathom. His influence was enormous, and the few powerful ideas he espoused remain with us still -- yet he seemed nothing more than a charming, simple-minded, inattentive actor. FitzGerald shows us a Reagan far more complex than the man we thought we knew. A master of the American language and of self-presentation, the greatest storyteller ever to occupy the Oval Office, Reagan created a compelling public persona that bore little relationship to himself. The real Ronald Reagan -- the Reagan who emerges from FitzGerald's book -- was a gifted politician with a deep understanding of the American national psyche and at the same time an executive almost totally disengaged from the policies of his administration and from the people who surrounded him. The idea that America should have an impregnable shield against nuclear weapons was Reagan's invention. His famous Star Wars speech, in which he promised us such a shield and called upon scientists to produce it, gave rise to the Strategic Defense Initiative. Reagan used his sure understanding of American mythology, history and politics to persuade the country that a perfect defense against Soviet nuclear weapons would be possible, even though the technology did not exist and was not remotely feasible. His idea turned into a multibillion-dollar research program. SDI played a central role in U.S.-Soviet relations at a crucial juncture in the Cold War, and in a different form it survives to this day. Drawing on prodigious research, including interviews with the participants, FitzGerald offers new insights into American foreign policy in the Reagan era. She gives us revealing portraits of major players in Reagan's administration, including George Shultz, Caspar Weinberger, Donald Regan and Paul Nitze, and she provides a radically new view of what happened at the Reagan-Gorbachev summits in Geneva, Reykjavik, Washington and Moscow. FitzGerald describes the fierce battles among Reagan's advisers and the frightening increase of Cold War tensions during Reagan's first term. She shows how the president who presided over the greatest peacetime military buildup came to espouse the elimination of nuclear weapons, and how the man who insisted that the Soviet Union was an "evil empire" came to embrace the Soviet leader, Mikhail Gorbachev, and to proclaim an end to the Cold War long before most in Washington understood that it had ended. Way Out There in the Blue is a ground-breaking history of the American side of the end of the Cold War. Both appalling and funny, it is a black comedy in which Reagan, playing the role he wrote for himself, is the hero.

    • Marketing channels

A Field Guide to Channel Strategy

Building Routes to Market
Author: Anne T. Coughlan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539987741
Category: Marketing channels
Page: 206
View: 4397
Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.

    • Biography & Autobiography

On Her Trail

My Mother, Nancy Dickerson, TV News' First Woman Star
Author: John Dickerson
Publisher: Simon and Schuster
ISBN: 1501130676
Category: Biography & Autobiography
Page: 360
View: 6239
The former White House correspondent for "Time" magazine examines his stormy relationship with his legendary mother, Nancy Dickerson--the first female member of the Washington, D.C., television news corps and the first female host of the "Today" show. of photos.