• Business & Economics

Brand New China


Author: Jing Wang
Publisher: Harvard University Press
ISBN: 0674047087
Category: Business & Economics
Page: 432
View: 6653
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

Brand New Art from China

A Generation on the Rise
Author: Barbara Pollack
Publisher: I. B. Tauris
ISBN: 9781788313131
Category:
Page: 192
View: 9935
"Brand New Art from China is frank, honest, and full of passion... " - Ai Wei Wei A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage, and what this means for China's impact on the future of global culture. Many young Chinese artists have declared they are "not Chinese, but global" - this book investigates just what that means for China, the art market, and the world. Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time. Featuring an in-depth interview with Zhang Xiaogang, probably the most well-known artist in China itself, whose sombre portraits of Chinese families during the Cultural Revolution sell for as much as $12 million at auction, alongside unparalleled access to the tastemakers of today's art scene, Brand New Art from China is the essential guide to Chinese contemporary art today - its vision, values and aesthetics.

    • Business & Economics

Brand New China


Author: Jing Wang
Publisher: Harvard University Press
ISBN: 0674047087
Category: Business & Economics
Page: 432
View: 2153
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

    • Business & Economics

What Chinese Want

Culture, Communism and the Modern Chinese Consumer
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 023034030X
Category: Business & Economics
Page: 258
View: 4788
A sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.

    • Business & Economics

Created in China

The Great New Leap Forward
Author: Michael Keane
Publisher: Routledge
ISBN: 113411785X
Category: Business & Economics
Page: 208
View: 3128
This book examines China’s creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. ‘Made in China’ is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its ‘cultural exports deficit’. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at China’s move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized ‘created in China’ brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.

    • Business & Economics

Elite China

Luxury Consumer Behavior in China
Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Category: Business & Economics
Page: 600
View: 7818
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

    • Social Science

The New Chinese Traveler

Business Opportunities from the Chinese Travel Revolution
Author: G. Bowerman
Publisher: Springer
ISBN: 1137397330
Category: Social Science
Page: 226
View: 3667
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

    • Biography & Autobiography

Chinese Lessons

Five Classmates and the Story of the New China
Author: John Pomfret
Publisher: Macmillan
ISBN: 9780805076158
Category: Biography & Autobiography
Page: 315
View: 1127
A journalist for The Washington Post offers an eyewitness account of the changes in China over the past forty years as he recalls his stint as a twenty-year-old exchange student from Stanford at China's Nanjing University and the lives of his Chinese classmates, in a study of the human cost of China's development.

    • Business & Economics

AI Superpowers

China, Silicon Valley, and the New World Order
Author: Kai-Fu Lee
Publisher: Houghton Mifflin
ISBN: 132854639X
Category: Business & Economics
Page: 272
View: 2467
Introduction -- China's Sputnik moment -- Copycats in the Coliseum -- China's alternate Internet universe -- A tale of two countries -- The four waves of AI -- Utopia, dystopia, and the real AI crisis -- The wisdom of cancer -- A blueprint for human co-existence with AI -- Our global AI story

    • Fiction

China Rich Girlfriend

A Novel
Author: Kevin Kwan
Publisher: Anchor
ISBN: 0385539096
Category: Fiction
Page: 400
View: 6704
From the bestselling author of Crazy Rich Asians (Now a MAJOR MOTION PICTURE starring Constance Wu, Henry Golding, Michelle Yeoh and Gemma Chan) comes a deliciously fun story of family, fortune, and fame in Mainland China. It’s the eve of Rachel Chu’s wedding, and she should be over the moon. She has a flawless Asscher-cut diamond, a wedding dress she loves, and a fiancé willing to thwart his meddling relatives and give up one of the biggest fortunes in Asia in order to marry her. Still, Rachel mourns the fact that her birthfather, a man she never knew, won’t be there to walk her down the aisle. Then a chance accident reveals his identity. Suddenly, Rachel is drawn into a dizzying world of Shanghai splendor, a world where people attend church in a penthouse, where exotic cars race down the boulevard, and where people aren’t just crazy rich … they’re China rich.

Brand New China


Author: N.A
Publisher: ناشرون الدار العربية للعلوم
ISBN: 9789953874951
Category:
Page: N.A
View: 6540

    • Literary Criticism

High Culture Fever

Politics, Aesthetics, and Ideology in Deng's China
Author: Jing Wang
Publisher: Univ of California Press
ISBN: 9780520202955
Category: Literary Criticism
Page: 376
View: 6105
"This work will become one of the most noted and discussed scholarly works in our field and will further establish its author as one of modern China's foremost cultural critics."--Howard Goldblatt, editor of Worlds Apart

    • Business & Economics

China's Second Continent

How a Million Migrants are Building a New Empire in Africa
Author: Howard W. French
Publisher: Vintage
ISBN: 0307946657
Category: Business & Economics
Page: 285
View: 9151
Documents the burgeoning Chinese presence in Africa to examine China's potentially world-changing role in reshaping Africa's culture and economy.

    • Business & Economics

Public Relations in China

Building and Defending your Brand in the PRC
Author: D. Wolf
Publisher: Springer
ISBN: 1137483814
Category: Business & Economics
Page: 226
View: 1421
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

    • Language Arts & Disciplines

New Media for a New China


Author: James F. Scotton,William A. Hachten
Publisher: John Wiley & Sons
ISBN: 1444319124
Category: Language Arts & Disciplines
Page: 256
View: 7053
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

    • Education

Governing Educational Desire

Culture, Politics, and Schooling in China
Author: Andrew B. Kipnis
Publisher: University of Chicago Press
ISBN: 0226437558
Category: Education
Page: 205
View: 5114
Parents in China greatly value higher education for their children, but the intensity and effects of their desire to achieve this goal have largely gone unexamined—until now. Governing Educational Desire explores the cultural, political, and economic origins of Chinese desire for a college education as well as its vast consequences, which include household and national economic priorities, birthrates, ethnic relations, and patterns of governance. Where does this desire come from? Andrew B. Kipnis approaches this question in four different ways. First, he investigates the role of local context by focusing on family and community dynamics in one Chinese county, Zouping. Then, he widens his scope to examine the provincial and national governmental policies that affect educational desire. Next, he explores how contemporary governing practices were shaped by the Confucian examination system, uncovering the historical forces at work in the present. Finally, he looks for the universal in the local, considering the ways aspects of educational desire in Zouping spread throughout China and beyond. In doing so, Kipnis provides not only an illuminating analysis of education in China but also a thought-provoking reflection on what educational desire can tell us about the relationship between culture and government.

    • Political Science

The Third Revolution

Xi Jinping and the New Chinese State
Author: Elizabeth C. Economy
Publisher: Oxford University Press
ISBN: 019086608X
Category: Political Science
Page: 304
View: 4133
In The Third Revolution, eminent China scholar Elizabeth C. Economy provides an incisive look at the transformative changes underway in China today. Chinese leader Xi Jinping has unleashed a powerful set of political and economic reforms: the centralization of power under Xi, himself, the expansion of the Communist Party's role in Chinese political, social, and economic life, and the construction of a virtual wall of regulations to control more closely the exchange of ideas and capital between China and the outside world. Beyond its borders, Beijing has recast itself as a great power, seeking to reclaim its past glory and to create a system of international norms that better serves its more ambitious geostrategic objectives. In so doing, the Chinese leadership is reversing the trends toward greater political and economic opening, as well as the low-profile foreign policy, that had been put in motion by Deng Xiaoping's "Second Revolution" thirty years earlier. Through a wide-ranging exploration of Xi Jinping's top political, economic and foreign policy priorities-fighting corruption, managing the Internet, reforming the state-owned enterprise sector, improving the country's innovation capacity, enhancing air quality, and elevating China's presence on the global stage-Economy identifies the tensions, shortcomings, and successes of Xi's reform efforts over the course of his first five years in office. She also assesses their implications for the rest of the world, and provides recommendations for how the United States and others should navigate their relationship with this vast nation in the coming years.

    • Political Science

New Mentalities of Government in China


Author: David Bray,Elaine Jeffreys
Publisher: Routledge
ISBN: 1317422368
Category: Political Science
Page: 232
View: 9223
China continues to transform apace, flowing from the forces of deregulation, privatization and globalization unleashed by economic reforms which began in late 1978. The dramatic scope of economic change in China is often counterposed to the apparent lack of political change as demonstrated by continued Chinese Communist Party (CCP) rule. However, the ongoing dominance of the CCP belies the fact that much has also changed in relation to practices of government, including how authorities and citizens interact in the management of daily life. New Mentalities of Government in China examines how the privatization and professionalization of ‘public’ service provision is transforming the nature of government and everyday life in the People’s Republic of China (PRC). The book addresses key theoretical questions on the nature of government in China and documents the emergence of a range of ‘new mentalities of government’ in China. Its chapters focus on areas such as clinical trials, conceptualizing government, consumer activity, elite philanthropy, lifestyle and beauty advice, public health, social work, volunteering; and urban and rural planning. Offering a topical examination of shifting modes of governance in contemporary China, this book will appeal to scholars in the fields of anthropology, history, politics and sociology.

    • History

China's New Voices

Popular Music, Ethnicity, Gender, and Politics, 1978-1997
Author: Nimrod Baranovitch
Publisher: Univ of California Press
ISBN: 0520234502
Category: History
Page: 332
View: 8710
A study of popular music in contemporary China that focuses on how popular music has become a staging area for battles over politics and ethnic differences in China.

    • History

The Water Kingdom

A Secret History of China
Author: Philip Ball
Publisher: University of Chicago Press
ISBN: 022647092X
Category: History
Page: 320
View: 962
From the Yangtze to the Yellow River, China is traversed by great waterways, which have defined its politics and ways of life for centuries. Water has been so integral to China’s culture, economy, and growth and development that it provides a window on the whole sweep of Chinese history. In The Water Kingdom, renowned writer Philip Ball opens that window to offer an epic and powerful new way of thinking about Chinese civilization. Water, Ball shows, is a key that unlocks much of Chinese culture. In The Water Kingdom, he takes us on a grand journey through China’s past and present, showing how the complexity and energy of the country and its history repeatedly come back to the challenges, opportunities, and inspiration provided by the waterways. Drawing on stories from travelers and explorers, poets and painters, bureaucrats and activists, all of whom have been influenced by an environment shaped and permeated by water, Ball explores how the ubiquitous relationship of the Chinese people to water has made it an enduring metaphor for philosophical thought and artistic expression. From the Han emperors to Mao, the ability to manage the waters ― to provide irrigation and defend against floods ― was a barometer of political legitimacy, often resulting in engineering works on a gigantic scale. It is a struggle that continues today, as the strain of economic growth on water resources may be the greatest threat to China’s future. The Water Kingdom offers an unusual and fascinating history, uncovering just how much of China’s art, politics, and outlook have been defined by the links between humanity and nature.