• Business & Economics

CareerKred

4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career
Author: Ryan Rhoten
Publisher: N.A
ISBN: 9781938015632
Category: Business & Economics
Page: 298
View: 8819
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.

    • Business & Economics

Careergasm

Find Your Way to Feel-Good Work
Author: Sarah Vermunt
Publisher: ECW Press
ISBN: 1770909877
Category: Business & Economics
Page: 288
View: 8762
Rousing, bullsh*t-free advice for aspiring career changers What is a careergasm? Does it feel as good as it sounds? You bet your ass it does. A Careergasm happens when your work feels good. Really good. Like a groovin’ Marvin Gaye song. Like you and your work belong together, and you can’t help coming back for more. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Times; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} But how do you get your mojo back when you’re in a passionless relationship with your job? In Careergasm, Sarah Vermunt leads the way. This playful, empowering book for wannabe career changers is a rally cry, a shot of courage, and a road map charting the course to meaningful work. Filled with real stories about brave people making great stuff happen, this how-to book will help you step out of your career rut and into action. It is written with love and punctuated with laughter. The snorting kind. And the occasional F-bomb. It’s a warm hug and a kick in the ass delivered by a straight-talking spitfire who walks the talk and has hundreds of thousands of people sharing her work online. It’s time to feel good again.

Repurpose Your Career

A Practical Guide for the Second Half of Life
Author: Marc Miller,Susan Lahey
Publisher: N.A
ISBN: 9780988700529
Category:
Page: N.A
View: 3847

    • Performing Arts

The Psychotronic Video Guide To Film


Author: Michael Weldon
Publisher: Macmillan
ISBN: 9780312131494
Category: Performing Arts
Page: 646
View: 3102
Catalogs a variety of sensationalist, low-budget, grade-B movies, including horror, science fiction, Blaxploitation, porn, and spaghetti westerns

Digital Influencer

A Guide to Achieving Influencer Status Online
Author: John E. Lincoln
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523936670
Category:
Page: 174
View: 5700
Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.

    • Self-Help

Refuse to Choose!

A Revolutionary Program for Doing Everything That You Love
Author: Barbara Sher
Publisher: Rodale
ISBN: 9781594863035
Category: Self-Help
Page: 270
View: 2787
Identifies seven personality types that share a common quality of having numerous unrelated interests, explaining how readers can prioritize and pursue multiple goals simultaneously in order to enjoy successful and varied lives. By the author of Wishcraft. 75,000 first printing.

    • Business & Economics

StandOut

The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution
Author: Marcus Buckingham
Publisher: Thomas Nelson Inc
ISBN: 140020237X
Category: Business & Economics
Page: 227
View: 7987
Offers advice that employees and managers can use to find their strengths and succeed at work.

    • Business & Economics

The Accidental Creative

How to Be Brilliant at a Moment's Notice
Author: Todd Henry
Publisher: Portfolio
ISBN: 1591846242
Category: Business & Economics
Page: 229
View: 1444
The creator of a leading business podcast by the same name outlines a practical method for tapping one's creative potential in order to generate effective ideas without undue stress, providing coverage of such strategies as beginning with an end goal in mind and managing energy efficiently. 20,000 first printing.

    • Business & Economics

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story


Author: Michael T. Bosworth,Ben Zoldan
Publisher: McGraw Hill Professional
ISBN: 0071769749
Category: Business & Economics
Page: 288
View: 7098
Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.” —John Burke, Group Vice President, Oracle Corporation “Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.” —Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone “Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.” —Gerhard Gschwandtner, publisher of Selling Power “This book breaks the paradigm. It really works miracles!” —David R. Hibbard, President, Dialexis IncTM “What Great Salespeople Do humanizes the sales process.” —Kevin Popovic, founder, Ideahaus® “Mike and Ben have translated what therapists have known for years into a business solution—utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.” —Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC About the Book: This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes. Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn. The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework—helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to: Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged Use the power of story to influence buyers to change Make your ideas, beliefs, and experiences “storiable” using a proven story structure Build a personal inventory of stories to use throughout your sales cycle Tell your stories with authenticity and real passion Use empathic listening to get others to reveal themselves Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers Breakthroughs in neuroscience have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.

    • Business & Economics

The Infographic Resume: How to Create a Visual Portfolio that Showcases Your Skills and Lands the Job


Author: Hannah Morgan
Publisher: McGraw Hill Professional
ISBN: 0071825622
Category: Business & Economics
Page: 224
View: 3947
The STANDOUT guide to creating a stunning resume Applying for a job used to require two pieces of paper: a resume and an application. Times have changed. Infographic resumes are in, and they’re not just for designers. Free online tools are popping up every day to help anyone create a dynamic, visual resume—adding panache without sacrificing substance for style. The Infographic Resume provides essential tips and ideas for how to create visual resumes and portfolios that will make you stand out from the crowd. Richly illustrated in full color and including lots of inspiring examples, the book will teach you how to: Create a powerful digital presence and develop the right digital content for your goals Build your self-brand and manage your online reputation Showcase your best work online Grab a hiring manager’s attention in seconds Packed with dynamic infographics, visual resumes, and other creative digital portfolios, The Infographic Resume reveals the most effective tools, eye-catching strategies, and best practices to position yourself for any job in any kind of business. “In today’s free-agent economy, The Infographic Resume is a must for anyone looking to stand out among the competition.” — Sharlyn Lauby, president of ITM Group, Inc. “If you’re on the market, you need to read this book and follow its guidance immediately.” — Alexandra Levit , author of Blind Spots

    • Business & Economics

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)


Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 9780071769501
Category: Business & Economics
Page: 272
View: 8527
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Hyper-Connected Selling


Author: David Fisher
Publisher: N.A
ISBN: 9781944730055
Category:
Page: N.A
View: 7754

    • Business & Economics

Now, Discover Your Strengths


Author: Marcus Buckingham,Donald O. Clifton
Publisher: Simon and Schuster
ISBN: 0743201140
Category: Business & Economics
Page: 260
View: 2462
Outlines a program developed by Gallup experts and based on a study of more than two million people to help readers discover their distinct talents and strengths and how they can be translated into personal and career successes. 100,000 first printing.

    • Business & Economics

Maximize Your Potential

Grow Your Expertise, Take Bold Risks, and Build an Incredible Career
Author: Jocelyn K. Glei
Publisher: Amazon Pub
ISBN: 9781477800898
Category: Business & Economics
Page: 260
View: 7448
Presents twenty-one essays from leading innovative minds that offer advice on crafting a successful career by building valuable relationships, taking risks, and cultivating creativity.

The Resume Coloring Book


Author: Lea McLeod
Publisher: N.A
ISBN: 9780991328710
Category:
Page: 57
View: 5807
The Resume Coloring Book is a DIY formula for a successful, professional resume template. This template has gotten my clients interviews faster and more successfully than when they were writing a résumé on their own and not getting any results! And it's simple! Using a color-based, easy to follow method, you will create your DIY resume that looks like it was created by a professional, has a 60% better chance of being read, and greatly increases your chances of getting more interviews! The Resume Coloring Book will teach you how to identify and take credit for the skills you have, and, how to turn them into powerful credentials for your resume that will attract the employers you want to work for!

    • Business & Economics

StandOut 2.0

Assess Your Strengths, Find Your Edge, Win at Work
Author: Marcus Buckingham
Publisher: Harvard Business Review Press
ISBN: 163369075X
Category: Business & Economics
Page: 240
View: 2393
The Groundbreaking Strengths Assessment from the Leader of the Strengths Revolution In the years since the publication of First, Break All the Rules and Now, Discover Your Strengths, millions have come to the simple but powerful realization that to get the most out of people, you must build on their strengths. And yet, as Marcus Buckingham astutely points out, though the strengths-based approach is now conventional wisdom, the tools and systems inside organizations—performance appraisals, training programs, and succession planning systems—remain stubbornly remedial and exclusively focused on measuring skills, finding gaps, and attempting to plug them. It’s a crisis for individuals and organizations, with management ideas and everyday practice utterly out of sync. That’s about to change. StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and act on them. The original edition of StandOut provided top-notch insights from one of the world’s foremost authorities on strengths, as well as access to a powerful, cutting-edge online assessment tool. StandOut 2.0 also includes the assessment and a robust report on your most dominant strengths. The report is easily exported so you can use it to present the very best of yourself to your team and your company. StandOut 2.0 is your indispensable guide for building on your strengths to further your career—and help your team and organization win.

LinkedIn Unlocked

Unlock the Mystery of LinkedIn to Drive More Sales Through So
Author: Melonie Dodaro
Publisher: Createspace Independent Publishing Platform
ISBN: 9781987473780
Category:
Page: 234
View: 4243
LinkedIn is an untapped goldmine of leads but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients. LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads. Youíll learn: How to turn your LinkedIn Profile into a client attracting magnet Social selling best practices and LinkedIn etiquette How to send LinkedIn messages that command a response The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust How to stay top of mind in your network and more importantly with your potential prospects How to convert cold LinkedIn prospects into high-value clients How to turn LinkedIn into a lead generation machine for your busines From the author of the #1 Amazon bestseller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive book on attracting more leads, clients, and sales from LinkedIn. Bonus Package LinkedIn Unlocked comes with a bonus package ($221 value), including a free companion workbook (includes all of the exercises, worksheets and templates), video training and a masterclass to help you maximize your results with social selling on LinkedIn. 60-Minute LinkedIn Masterclass where I will help you generate more leads, clients and sales Comprehensive SEO Training where you'll learn how to create content your ideal clients love and that gets ranked high in Google search results FREE Companion Workbook that includes all of the exercises, worksheets and templates from LinkedIn Unlocked Claim your book bonuses now: LinkedInUnlockedBook.com

    • Business & Economics

The Complete Guide to Writing Effective Résumé Cover Letters

Step-by-step Instructions with Companion CD-ROM
Author: Kimberly Sarmiento
Publisher: Atlantic Publishing Company
ISBN: 1601382383
Category: Business & Economics
Page: 335
View: 6351
Your cover letter is what decides if a company looks at your resume, contacts you for an interview, or gets you placed in the rejection pile. Knowing that, it is important to create a well-written, eye-catching letter that sells your achievements and job skills to impress the recruiter. However, many people are unable to effectively translate their thoughts into words when faced with the task. That is where The Complete Guide to Writing Effective Resume Cover Letters comes in. With this book you will be able to craft a letter that will undoubtedly land you the interview. In this new book, you will learn how to address your letter, how to grab the reader s attention immediately, how to format your letter, how to choose the font, how to be professional but persuasive, how to choose the type of paper, and how to target your letter. You will also learn about writing the different kinds of letters, including those in response to a classified advertisement, those in response to a blind advertisement, those sent to employment agencies, cold letters, and broadcast letters; writing style guidelines; what to include in your letter; writing for an online audience; cover letter styles; and common mistakes recruiters abhor. Additionally, you will find examples of effective and ineffective letters, proven tips for making your letter stand out, sample phrases to use, and letters for new graduates, for professionals, and for those changing careers. Also included are samples specific to job industries, including administration and clerical; accounting; banking and finance, government; health care and social services; hospitality and food service; human resources; law enforcement and legal; manufacturing; sales, marketing, and customer service; skilled trades; technology; and science and engineering. The companion CD-ROM is packed with samples and worksheets to help you brainstorm and create a successful cover letter. By following the step-by-step instructions outlined in The Complete Guide to Writing Effective Resume Cover Letters you will ensure that your letter will impress the recruiter and that you will be contacted for an interview. In the end you will create a tool that will be of enormous importance to you in your job search. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.