• Computers

Designing Bots

Creating Conversational Experiences
Author: Amir Shevat
Publisher: "O'Reilly Media, Inc."
ISBN: 1491974834
Category: Computers
Page: 348
View: 3154
From Facebook Messenger to Kik, and from Slack bots to Google Assistant, Amazon Alexa, and email bots, the new conversational apps are revolutionizing the way we interact with software. This practical guide shows you how to design and build great conversational experiences and delightful bots that help people be more productive, whether it’s for a new consumer service or an enterprise efficiency product. Ideal for designers, product managers, and entrepreneurs, this book explores what works and what doesn’t in real-world bot examples, and provides practical design patterns for your bot-building toolbox. You’ll learn how to use an effective onboarding process, outline different flows, define a bot personality, and choose the right balance of rich control and text. Explore different bot use-cases and design best practices Understand bot anatomy—such as brand and personality, conversations, advanced UI controls—and their associated design patterns Learn steps for building a Facebook Messenger consumer bot and a Slack business bot Explore the lessons learned and shared experiences of designers and entrepreneurs who have built bots Design and prototype your first bot, and experiment with user feedback

    • Computers

Designing Voice User Interfaces

Principles of Conversational Experiences
Author: Cathy Pearl
Publisher: "O'Reilly Media, Inc."
ISBN: 1491955384
Category: Computers
Page: 278
View: 1251
Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it. Author Cathy Pearl also takes product managers, UX designers, and VUI designers into advanced design topics that will help make your VUI not just functional, but great. Understand key VUI design concepts, including command-and-control and conversational systems Decide if you should use an avatar or other visual representation with your VUI Explore speech recognition technology and its impact on your design Take your VUI above and beyond the basic exchange of information Learn practical ways to test your VUI application with users Monitor your app and learn how to quickly improve performance Get real-world examples of VUIs for home assistants, smartwatches, and car systems

    • Technology & Engineering

The Conversational Interface

Talking to Smart Devices
Author: Michael McTear,Zoraida Callejas,David Griol
Publisher: Springer
ISBN: 3319329677
Category: Technology & Engineering
Page: 422
View: 5362
This book provides a comprehensive introduction to the conversational interface, which is becoming the main mode of interaction with virtual personal assistants, smart devices, various types of wearable, and social robots. The book consists of four parts. Part I presents the background to conversational interfaces, examining past and present work on spoken language interaction with computers. Part II covers the various technologies that are required to build a conversational interface along with practical chapters and exercises using open source tools. Part III looks at interactions with smart devices, wearables, and robots, and discusses the role of emotion and personality in the conversational interface. Part IV examines methods for evaluating conversational interfaces and discusses future directions.

    • Computers

Build Better Chatbots

A Complete Guide to Getting Started with Chatbots
Author: Rashid Khan,Anik Das
Publisher: Apress
ISBN: 1484231112
Category: Computers
Page: 109
View: 3617
Learn best practices for building bots by focusing on the technological implementation and UX in this practical book. You will cover key topics such as setting up a development environment for creating chatbots for multiple channels (Facebook Messenger, Skype, and KiK); building a chatbot (design to implementation); integrating to IFTT (If This Then That) and IoT (Internet of Things); carrying out analytics and metrics for chatbots; and most importantly monetizing models and business sense for chatbots. Build Better Chatbots is easy to follow with code snippets provided in the book and complete code open sourced and available to download. With Facebook opening up its Messenger platform for developers, followed by Microsoft opening up Skype for development, a new channel has emerged for brands to acquire, engage, and service customers on chat with chatbots. What You Will Learn Work with the bot development life cycle Master bot UX design Integrate into the bot ecosystem Maximize the business and monetization potential for bots Who This Book Is For Developers, programmers, and hobbyists who have basic programming knowledge. The book can be used by existing chatbot developers to gain a better understanding of analytics and the business side of bots.

    • Computers

Hands-On Chatbots and Conversational UI Development

Build chatbots and voice user interfaces with Chatfuel, Dialogflow, Microsoft Bot Framework, Twilio, and Alexa Skills
Author: Srini Janarthanam
Publisher: Packt Publishing Ltd
ISBN: 1788298330
Category: Computers
Page: 392
View: 7506
Build over 8 chatbots and conversational user interfaces with leading tools such as Chatfuel, Dialogflow, Microsoft Bot Framework, Twilio, Alexa Skills, and Google Actions and deploying them on channels like Facebook Messenger, Amazon Alexa and Google Home Key Features Understand the different use cases of Conversational UIs with this project-based guide Build feature-rich Chatbots and deploy them on multiple platforms Get real-world examples of voice-enabled UIs for personal and home assistance Book Description Conversation as an interface is the best way for machines to interact with us using the universally accepted human tool that is language. Chatbots and voice user interfaces are two flavors of conversational UIs. Chatbots are real-time, data-driven answer engines that talk in natural language and are context-aware. Voice user interfaces are driven by voice and can understand and respond to users using speech. This book covers both types of conversational UIs by leveraging APIs from multiple platforms. We'll take a project-based approach to understand how these UIs are built and the best use cases for deploying them. We'll start by building a simple messaging bot from the Facebook Messenger API to understand the basics of bot building. Then we move on to creating a Task model that can perform complex tasks such as ordering and planning events with the newly-acquired-by-Google Dialogflow and Microsoft Bot framework. We then turn to voice-enabled UIs that are capable of interacting with users using speech with Amazon Alexa and Google Home. By the end of the book, you will have created your own line of chatbots and voice UIs for multiple leading platforms. What you will learn Design the flow of conversation between the user and the chatbot Create Task model chatbots for implementing tasks such as ordering food Get new toolkits and services in the chatbot ecosystem Integrate third-party information APIs to build interesting chatbots Find out how to deploy chatbots on messaging platforms Build a chatbot using MS Bot Framework See how to tweet, listen to tweets, and respond using a chatbot on Twitter Publish chatbots on Google Assistant and Amazon Alexa Who this book is for This book is for developers who are interested in creating interactive conversational UIs/Chatbots. A basic understanding of JavaScript and web APIs is required.

    • Computers

Building Bots with Node.js


Author: Eduardo Freitas,Madan Bhintade
Publisher: Packt Publishing Ltd
ISBN: 1786468492
Category: Computers
Page: 290
View: 6459
Automate workflow and internal communication processes and provide customer service without apps using messaging and interactive bots About This Book Create interactive bots on platforms such as Facebook Messenger, Kik, Telegram, and Skype to automate workflows Create a bot that works with SQL Server and Skype to deal with HR requests within a company Work with some of the most cutting-edge and widely-used APIs and messaging platforms to create interactive customer-facing experiences and automate work Who This Book Is For This is a book for Node.js developers who want to build powerful bots for customer-facing and internal workflow automation. What You Will Learn Create a bot template that responds to e-mails based on certain ruling criteria Interact with SMS and perform some basic Natural Language Processing using the Twilio API for Node.js Work with the Skype Web SDK and Node.js to create a bot that works with SQL Server and Skype Build an automated Flight Information Agent bot using the Twitter and Air France KLM APIs Create a scheduling bot for teams using the Facebook Messenger API Interact with BotKit along with and MongoDB Amazon S3 to create a document management bot in Node.js Leverage ICR and Azure Table Storage from Node.js to create a bug tracking bot Integrate Force.com API and Kik to create a Salesforce CRM bot In Detail The bots are taking over and we're all for it! Messenger-based bots will be the dominant software UI for the next generation of applications – even Slack, Telegram, and Facebook are driving a new approach where "threads are the new apps." This book shows you how to create work automation bots that interact with users through Slack, e-mail, Skype, Twitter, and more using Node.js. You'll learn to create conversational UIs for your Node.js apps, and then use those UIs to provide workflow automation tools. You will be shown how to handle customer service requests that come in through messenger systems – this includes interpreting the natural language to reveal the user's intent and respond accordingly. You will also learn how to automate processes that involve several people, such as processing holiday requests, arranging meetings, or sending updated reports on time. By the end of this book you'll have the knowledge to create bots that can handle and manipulate documents, URLs, and other items of content. Harness the power of bots and your organization will reap the benefits. Style and approach This fast-paced book is packed with real-world use cases that will help you understand concepts, issues, and solutions while using Node.js to build useful, cross-platform business bots.

    • Computers

Don't Make Me Think

A Common Sense Approach to Web Usability
Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category: Computers
Page: 216
View: 6408
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

    • Computers

Serious Games and Edutainment Applications


Author: Minhua Ma,Andreas Oikonomou
Publisher: Springer
ISBN: 3319516450
Category: Computers
Page: 702
View: 3277
With the continued application of gaming for training and education, which has seen exponential growth over the past two decades, this book offers an insightful introduction to the current developments and applications of game technologies within educational settings, with cutting-edge academic research and industry insights, providing a greater understanding into current and future developments and advances within this field. Following on from the success of the first volume in 2011, researchers from around the world presents up-to-date research on a broad range of new and emerging topics such as serious games and emotion, games for music education and games for medical training, to gamification, bespoke serious games, and adaptation of commercial off-the shelf games for education and narrative design, giving readers a thorough understanding of the advances and current issues facing developers and designers regarding games for training and education. This second volume of Serious Games and Edutainment Applications offers further insights for researchers, designers and educators who are interested in using serious games for training and educational purposes, and gives game developers with detailed information on current topics and developments within this growing area.

    • Computers

Developing Bots with Microsoft Bots Framework

Create Intelligent Bots using MS Bot Framework and Azure Cognitive Services
Author: Srikanth Machiraju,Ritesh Modi
Publisher: Apress
ISBN: 1484233123
Category: Computers
Page: 283
View: 7793
Develop Intelligent Bots using Microsoft Bot framework (C# and Node.js), Visual Studio Enterprise & Code, MicrosoftAzure and Cognitive Services. This book shows you how to develop great Bots, publish to Azure and register with Bot portal so that customers canconnect and communicate using famous communication channels like Skype, Slack, Web and Facebook. You'll also learn how to build intelligence into Bots using Azure Cognitive Services like LUIS, OCR, Speech to Text and Web Search.Bots are the new face of user experience. Conversational User Interface provides many options to make userexperience richer, innovative and engaging with email, text, buttons or voice as the medium for communication.Modern line of business applications can be replaced or associated with Intelligent Bots that can use data/historycombined with Machine Intelligence to make user experience inclusive and exciting. With Developing Bots with Microsoft Bots Framework, you'll see just how simple Bot building can be. What You'll Learn Build Bots using MS Bot framework on Windows and Non-Windows platforms Publish your Bot to the cloud in minutes Create rich communication platforms between your application and users Apply Artificial Intelligence and Machine Learning to your applications Who This Book Is For Developers and Architects who design and build modern applications or communication platforms using MS stack or open source technologies. Business Analysts and UX Specialists interested in designing and building trendy user interfaces/platforms using Bots and Azure ML

    • Computers

Building Cognitive Applications with IBM Watson Services: Volume 1 Getting Started


Author: Dr. Alfio Gliozzo,Chris Ackerson,Rajib Bhattacharya,Addison Goering,Albert Jumba,Seung Yeon Kim,Laksh Krishnamurthy,Thanh Lam,Angelo Littera,Iain McIntosh,Srini Murthy,Marcel Ribas,IBM Redbooks
Publisher: IBM Redbooks
ISBN: 073844264X
Category: Computers
Page: 132
View: 4066
The Building Cognitive Applications with IBM Watson Services series is a seven-volume collection that introduces IBM® WatsonTM cognitive computing services. The series includes an overview of specific IBM Watson® services with their associated architectures and simple code examples. Each volume describes how you can use and implement these services in your applications through practical use cases. The series includes the following volumes: Volume 1 Getting Started, SG24-8387 Volume 2 Conversation, SG24-8394 Volume 3 Visual Recognition, SG24-8393 Volume 4 Natural Language Classifier, SG24-8391 Volume 5 Language Translator, SG24-8392 Volume 6 Speech to Text and Text to Speech, SG24-8388 Volume 7 Natural Language Understanding, SG24-8398 Whether you are a beginner or an experienced developer, this collection provides the information you need to start your research on Watson services. If your goal is to become more familiar with Watson in relation to your current environment, or if you are evaluating cognitive computing, this collection can serve as a powerful learning tool. This IBM Redbooks® publication, Volume 1, introduces cognitive computing, its motivating factors, history, and basic concepts. This volume describes the industry landscape for cognitive computing and introduces Watson, the cognitive computing offering from IBM. It also describes the nature of the question-answering (QA) challenge that is represented by the Jeopardy! quiz game and it provides a high-level overview of the QA system architecture (DeepQA), developed for Watson to play the game. This volume charts the evolution of the Watson Developer Cloud, from the initial DeepQA implementation. This book also introduces the concept of domain adaptation and the processes that must be followed to adapt the various Watson services to specific domains.

    • Business & Economics

WTF?

What's the Future and Why It's Up to Us
Author: Tim O'Reilly
Publisher: HarperCollins
ISBN: 0062565729
Category: Business & Economics
Page: 448
View: 3383
WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them. The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

    • Business & Economics

Social Media Marketing


Author: Tracy L. Tuten,Michael R. Solomon
Publisher: SAGE
ISBN: 1526424541
Category: Business & Economics
Page: 448
View: 1263
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

    • Design

Building Mobile Experiences


Author: Frank Bentley,Edward Barrett
Publisher: MIT Press
ISBN: 0262017938
Category: Design
Page: 161
View: 3692
Methods for new mobile experiences, from concept creation to prototyping to commercialization.

    • Computers

Web Form Design

Filling in the Blanks
Author: Luke Wroblewski
Publisher: Rosenfeld Media
ISBN: 9781933820255
Category: Computers
Page: 226
View: 8687
Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

    • Business & Economics

Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Author: Scott Brinker
Publisher: John Wiley & Sons
ISBN: 1119183219
Category: Business & Economics
Page: 288
View: 9553
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

    • Business & Economics

Intelligent Content: A Primer


Author: Ann Rockley,Charles Cooper,Scott Abel
Publisher: XML Press
ISBN: 1457191334
Category: Business & Economics
Page: 147
View: 584
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

    • Design

Orchestrating Experiences

Collaborative Design for Complexity
Author: Chris Risdon,Patrick Quattlebaum
Publisher: Rosenfeld Media
ISBN: 1933820748
Category: Design
Page: 336
View: 1779
Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.

    • Computers

Voice User Interface Design


Author: Michael H. Cohen,Michael Harris Cohen,James P. Giangola,Jennifer Balogh
Publisher: Addison-Wesley Professional
ISBN: 9780321185761
Category: Computers
Page: 336
View: 2288
This book is a comprehensive and authoritative guide to voice user interface (VUI) design. The VUI is perhaps the most critical factor in the success of any automated speech recognition (ASR) system, determining whether the user experience will be satisfying or frustrating, or even whether the customer will remain one. This book describes a practical methodology for creating an effective VUI design. The methodology is scientifically based on principles in linguistics, psychology, and language technology, and is illustrated here by examples drawn from the authors' work at Nuance Communications, the market leader in ASR development and deployment. The book begins with an overview of VUI design issues and a description of the technology. The authors then introduce the major phases of their methodology. They first show how to specify requirements and make high-level design decisions during the definition phase. They next cover, in great detail, the design phase, with clear explanations and demonstrations of each design principle and its real-world applications. Finally, they examine problems unique to VUI design in system development, testing, and tuning. Key principles are illustrated with a running sample application. A companion Web site provides audio clips for each example: www.VUIDesign.org The cover photograph depicts the first ASR system, Radio Rex: a toy dog who sits in his house until the sound of his name calls him out. Produced in 1911, Rex was among the few commercial successes in earlier days of speech recognition. Voice User Interface Design reveals the design principles and practices that produce commercial success in an era when effective ASRs are not toys but competitive necessities.

    • Technology & Engineering

Making Simple Robots

Exploring Cutting-Edge Robotics with Everyday Stuff
Author: Kathy Ceceri
Publisher: Maker Media, Inc.
ISBN: 1457183595
Category: Technology & Engineering
Page: 243
View: 8243
Making Simple Robots is based on one idea: Anybody can build a robot! That includes kids, school teachers, parents, and non-engineers. If you can knit, sew, or fold a flat piece of paper into a box, you can build a no-tech robotic part. If you can use a hot glue gun, you can learn to solder basic electronics into a low-tech robot that reacts to its environment. And if you can figure out how to use the apps on your smart phone, you can learn enough programming to communicate with a simple robot. Written in language that non-engineers can understand, Making Simple Robots helps beginners move beyond basic craft skills and materials to the latest products and tools being used by artists and inventors. Find out how to animate folded paper origami, design a versatile robot wheel-leg for 3D printing, or program a rag doll to blink its cyborg eye. Each project includes step-by-step directions as well as clear diagrams and photographs. And every chapter offers suggestions for modifying and expanding the projects, so that you can return to the projects again and again as your skill set grows.