• Business & Economics

Diffusion of Innovations, 5th Edition


Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 0743258231
Category: Business & Economics
Page: 576
View: 1080
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    • Social Science

Diffusion of innovations


Author: Everett M. Rogers
Publisher: Free Pr
ISBN: N.A
Category: Social Science
Page: 519
View: 6684

    • Language Arts & Disciplines

Network Models of the Diffusion of Innovations


Author: Thomas W. Valente
Publisher: N.A
ISBN: N.A
Category: Language Arts & Disciplines
Page: 171
View: 8087
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.

    • Medical

Diffusion of Innovations in Health Service Organisations

A Systematic Literature Review
Author: Sir Trisha Greenhalgh,Sir Glenn Robert,Sir Paul Bate,Sir Fraser Macfarlane,Sir Olivia Kyriakidou
Publisher: John Wiley & Sons
ISBN: 0470987278
Category: Medical
Page: 328
View: 3738
This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, originally commissioned by the Department of Health from University College London and University of Surrey, using a variety of research methods. The results of the review are discussed in detail in separate chapters covering particular innovations and the relevant contexts. The book is intended as a resource for health care researchers and academics.

    • Business & Economics

The Innovation Book

How to Manage Ideas and Execution for Outstanding Results
Author: Max Mckeown
Publisher: Pearson UK
ISBN: 1292011939
Category: Business & Economics
Page: 296
View: 6803
INNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: · How do you become a more innovative thinker? · How do you lead and manage creative people? · How can you use innovation tools to get the best results? · How can you engage people with innovation? · How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. "Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention." Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager “Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.” Broc Edwards, SVP, Director of Learning & Leadership

    • Education

Engines of Innovation

The Entrepreneurial University in the Twenty-First Century
Author: Holden Thorp,Buck Goldstein
Publisher: UNC Press Books
ISBN: 1469611848
Category: Education
Page: 200
View: 2980
In Engines of Innovation, Holden Thorp and Buck Goldstein make the case for the pivotal role of research universities as agents of societal change. They argue that universities must use their vast intellectual and financial resources to confront global challenges such as climate change, extreme poverty, childhood diseases, and an impending worldwide shortage of clean water. They provide not only an urgent call to action but also a practical guide for our nation's leading institutions to make the most of the opportunities available to be major players in solving the world's biggest problems. A preface and a new chapter by the authors address recent developments, including innovative licensing strategies, developments in online education, and the value of arts and sciences in an entrepreneurial society.

    • Social Science

Models for Innovation Diffusion


Author: Vijay Mahajan,Robert A. Peterson
Publisher: SAGE
ISBN: 9780803921368
Category: Social Science
Page: 87
View: 2110
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

    • Social Science

History Of Communication Study


Author: Everett M. Rogers
Publisher: Free Press
ISBN: 9780684840017
Category: Social Science
Page: 592
View: 7245

    • Business & Economics

Diffusion of Innovations, 4th Edition


Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 9781451602470
Category: Business & Economics
Page: 518
View: 6107
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

    • Business & Economics

The Diffusion of Innovations

A Communication Science Perspective
Author: Arun Vishwanath,George A. Barnett
Publisher: Peter Lang Pub Incorporated
ISBN: 9781433110832
Category: Business & Economics
Page: 239
View: 757
"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.

    • Business & Economics

Managing Innovation

Integrating Technological, Market and Organizational Change
Author: Joe Tidd,John Bessant
Publisher: Wiley Global Education
ISBN: 1119379407
Category: Business & Economics
Page: 608
View: 5139
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of Managing Innovation continues to include the popular “Innovation in Action” sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches — but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, today’s students will be equipped to bring about the era’s next great advances.

    • Business & Economics

Innovation

The Five Disciplines for Creating What Customers Want
Author: Curtis R. Carlson,William W. Wilmot
Publisher: Crown Business
ISBN: 0307347125
Category: Business & Economics
Page: 288
View: 3353
Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: •The computer mouse and the personal computer interface you use at home and work •The high-definition television in your living room •The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly •The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations—and literally hundreds of others—created new value for customers. And that’s the central message of this book. Innovation is not about inventing clever gadgets or just “creativity.” It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation—a network—that delivered programming to an audience. The genius of this book is that it provides the “how” of innovation. It makes innovation practical by getting two groups who are often disconnected—the managers who make decisions and the people on the front lines who create the innovations—onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Innovation is not just for the “lone genius in the garage” but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization. From the Hardcover edition.

    • Language Arts & Disciplines

Organizing for Social Change

A Dialectic Journey of Theory and Praxis
Author: Michael J Papa,Arvind Singhal,Wendy H Papa
Publisher: SAGE Publishing India
ISBN: 9352800621
Category: Language Arts & Disciplines
Page: 300
View: 1511
`The body of work this book represents is clearly important both theoretically and in terms of encouraging scholars and practitioners in continuing efforts of large-scale change and social justice. The cases considered are fascinating, and the authors' analyses of them are enlightening' - Katherine Miller Professor, Department of Communication, Texas A&M University `In Organizing for Social Change, one rediscovers the value of dialectics within a theoretically complex story of empowerment and transformation that is told in a very personal tone with careful attention to detail' - Patrice M Buzzanell, Professor, Department of Communication, Purdue University `Scholars and practitioners will find this book theoretically sound, methodologically rigorous, and rich with poignant narratives. The book models engaged scholarship; it is truly refreshing to encounter scholarship that matters to various stakeholders, academic and otherwise' - Lynn M. Harter Assistant Professor, School of Communication Studies, Ohio University Conventionally, analysts of social change perceive organizational initiatives in binary terms: for instance, projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualistic sentiment, this important book argues that social change emerges in a nonlinear, circuitous and dialectic process of struggle between competing poles of action. In support of their approach, the authors: - identify four dialectic tensions as being central to the process of organizing for social change: control and emancipation, oppression and empowerment, dissemination and dialogue, and fragmentation and unity; - argue for a dialectic approach which acknowledges that contradictory tensions can and do co-exist (for example, a project can control beneficiaries with tough conditionalities even as it emancipates them through economic empowerment); and - draw upon cases set in various contexts-social justice, academic, corporate, artistic, and others-from both developing and developed countries. The authors elaborate their thesis by examining four cases in depth: the Grameen Bank in Bangladesh; the dairy cooperatives of India's National Dairy Development Board; entertainment-education broadcasts and on-the-ground community organizing in Indian villages; and community suppers in Appalachia (USA). Combining quality scholarship with a very interesting writing style, drawning from everyday life and its new insights into the processes of social change, this absorbing book is an essential text for scholars and practitioners of communication, social work, gender studies and social change.

    • Business & Economics

Open Services Innovation

Rethinking Your Business to Grow and Compete in a New Era
Author: Henry Chesbrough
Publisher: John Wiley & Sons
ISBN: 9780470949337
Category: Business & Economics
Page: 256
View: 7822
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group

    • Education

Foundations of Education Research

Understanding Theoretical Components
Author: Joy Egbert,Sherry Sanden
Publisher: Routledge
ISBN: 1134737890
Category: Education
Page: 200
View: 3298
The theoretical components of research are some of the most complicated and challenging aspects for new researchers to understand. While relevant methodologies are routinely covered by textbooks, the theory behind the practice can remain unnecessarily opaque. In six concise chapters Foundations of Education Research defines, discusses, and provides applications for the central components of research in order to provide researchers with a common ground from which to work. Including conceptual framework, epistemology, paradigm, theory, theoretical framework, and methodology/method, this book gives students the tools they need to understand existing education research literature and to produce theoretically-grounded work of their own. Beginning each chapter with perspectives from both novice and experienced researchers, this book is designed to help students achieve a deeper understanding of what is expected of them and ideas about how to achieve it. Guiding questions from both perspectives can assist researchers who are engaging with theory for the first time and those looking to improve their understanding of the fundamentals. Practice exercises and suggested reading lists at the end of each chapter offer students resources they can apply to their own research and thinking in concrete ways. A perfect accompaniment to standard research courses, this primer demystifies the jargon of education research in practical terms.

    • Business & Economics

Innovation

The Attacker's Advantage
Author: Richard N. Foster
Publisher: Summit Books
ISBN: 9780671642242
Category: Business & Economics
Page: 316
View: 6973
Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness

    • Business & Economics

Mastering the Dynamics of Innovation


Author: James M. Utterback
Publisher: Harvard Business Press
ISBN: 9780875847405
Category: Business & Economics
Page: 253
View: 9365
Presents a fresh look at how innovation transforms industries, raising the fortunes of some firms while destroying others. This book asserts that several organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths.

    • Technology & Engineering

Technology Diffusion and Adoption: Global Complexity, Global Innovation

Global Complexity, Global Innovation
Author: Zolait, Ali Hussein Saleh
Publisher: IGI Global
ISBN: 1466627921
Category: Technology & Engineering
Page: 366
View: 2652
Technology Diffusion and Adoption: Global Complexity, Global Innovation discusses the emerging topics of information technology and the IT based solutions in global and multi-cultural environments. This comprehensive collection addresses the aspects of innovation diffusion in the field of business computing technologies and is essential for researchers, practitioners, academicians and educators all over the world.

    • Business & Economics

Crossing the Chasm

Marketing and Selling Technology Project
Author: Geoffrey A. Moore
Publisher: Harper Collins
ISBN: 0061795860
Category: Business & Economics
Page: 256
View: 6987
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    • Business & Economics

Democratizing Innovation


Author: Eric von Hippel
Publisher: MIT Press
ISBN: 0262002744
Category: Business & Economics
Page: 204
View: 594
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and public policy.