Do Open

How a Simple Newsletter Can Transform Your Business (and It Can)
Author: David Hieatt
Publisher: N.A
ISBN: 9781907974304
Category:
Page: 128
View: 5996
In terms of using social media to grow your business, we are all looking for the next platform or app. That magic 'multiplier' that gets our story out in the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that just, well, work. Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. Like a tree needs its roots, a brand needs to build its roots too. A great newsletter can do that. And yet most people ignore it, dismiss it, or use it poorly. But this tool, in the right hands, is as powerful as they come. In Do Open, you'll discover a strategy and simple methodology in how to produce a killer newsletter. Time and again. And why for leading digital marketers - done well - it remains the most successful form of marketing. Build community. Build your brand. Build long-term growth. Discover why the simple newsletter is pure and utter gold.

    • Body, Mind & Spirit

Do Purpose

Why brands with a purpose do better and matter more.
Author: David Hieatt
Publisher: Chronicle Books
ISBN: 9781452171708
Category: Body, Mind & Spirit
Page: 160
View: 5056
This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, Do Purpose is an invaluable resource for anyone with a desire to start or grow their own business.

    • Performing Arts

Do Story

How to tell your story so the world listens.
Author: Bobette Buster
Publisher: Chronicle Books
ISBN: 9781452171463
Category: Performing Arts
Page: 160
View: 1076
Do Books provide readers with the tools and inspiration to live a fulfilled and engaged life. Whether it's mastering a new skill, cultivating a positive mindset, or finding inspiration for a new project, these books dispense expert wisdom on subjects related to personal growth, business, and slow living. Written by the movers, shakers, and change makers who have participated in the DO Lectures in the United Kingdom and the United States, Do Books are packed with easy-to-follow exercises, bite-size tips, and striking visuals. Practical, useful, and encouraging, each book delivers trustworthy, empowering guidance so readers can succeed in whatever they choose to "do." Do Story teaches the art of telling powerful stories. The book includes short stories on a variety of subjects; taken together they demonstrate a range of effective narrative techniques. Vivid, enlightening, and brimming with practical tips, Do Story unlocks the secrets to becoming a captivating storyteller.

Newsletter Ninja


Author: Tammi Labrecque
Publisher: larks and katydids
ISBN: N.A
Category:
Page: N.A
View: 8848

Do Design

Why Beauty Is Key to Everything
Author: Alan Moore
Publisher: N.A
ISBN: 9781907974281
Category:
Page: 128
View: 5452
So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Some say beauty is a luxury. But what if it is key to creating a better world for us all? Designer Alan Moore invites us to rethink not only what we produce whether it s a website, a handmade chair, or a business but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered. Is it a thing of beauty? Do Design you will inspire you to: - Improve your creative process - Raise the quality and craft of your work - Consider the experience as much as the product - Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love for a long time to come."

    • Business & Economics

Do Protect

Legal Advice for Startups
Author: Johnathan Rees
Publisher: N.A
ISBN: 9781907974151
Category: Business & Economics
Page: 144
View: 9737
The best companies are formed around a simple but great idea. As this idea develops and is introduced to the world, it needs nurturing and protecting. Do Protect offers jargon-free legal advice and explanations on all aspects of setting up, running and growing your business such as: * the best business structure for you * raising finance * building a team * protecting your brand * selling your product or service With real-life examples, chapter summaries, checklists and a glossary of legal terms, Do Protect is essential reading for anyone starting their own business written by a highly experienced corporate lawyer. If you get the legalities right, you can focus on the fun stuff. Build your business on a strong foundation.

    • Business & Economics

Public Relations


Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category: Business & Economics
Page: 308
View: 9184
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

    • Self-Help

You Are a Badass®

How to Stop Doubting Your Greatness and Start Living an Awesome Life
Author: Jen Sincero
Publisher: Running Press Adult
ISBN: 0762448318
Category: Self-Help
Page: 256
View: 9179
YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON'T WANT TO GET BUSTED DOING IT. In this refreshingly entertaining how-to guide, bestselling author and world-traveling success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word, helping you to: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want, Create a life you totally love. And create it NOW, Make some damn money already. The kind you've never made before. By the end of You Are a Badass®, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.

    • Business & Economics

The ONE Thing

The Surprisingly Simple Truth Behind Extraordinary Results
Author: Gary Keller,Jay Papasan
Publisher: Bard Press
ISBN: 1885167806
Category: Business & Economics
Page: 240
View: 9403
The ONE Thing has made more than 275 appearances on national bestseller lists, including #1 Wall Street Journal, NewYork Times, and USA Today. It won 12 book awards, has been translated into 26 languages, chosen as one of the Top 5 Business Books of 2013 by Hudson’s Booksellers and one of Top 30 Business Books of 2013 by Executive Book Summaries. Voted one of Top 100 Business Books of All Time on Goodreads. People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships. YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions—and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH—LESS AND MORE. In The ONE Thing, you’ll learn to • cut through the clutter • achieve better results in less time • build momentum toward your goal • dial down the stress • overcome that overwhelmed feeling • revive your energy • stay on track • master what matters to you The ONE Thing delivers extraordinary results in every area of your life—work, personal, family, and spiritual. WHAT’S YOUR ONE THING?

    • Business & Economics

Management


Author: Chuck Williams
Publisher: Cengage Learning
ISBN: 1111969817
Category: Business & Economics
Page: 848
View: 5332
Make today’s management theories and applications meaningful, memorable, and engaging for your students with MANAGEMENT. Master storyteller, award-winning educator, and accomplished author Chuck Williams uses a captivating narrative style to illuminate today’s most important management concepts and to highlight practices that really work in today’s workplace. Because students retain and better understand information that is personally relevant, Dr. Williams weaves more than 50 detailed, unforgettable examples and stories into each chapter in this edition. Proven learning features and self-assessments keep concepts intriguing and applicable to students’ daily lives. In addition, fresh scenarios, new cases, and new video cases reflect the latest management innovations at work in well-known organizations throughout the world. The book’s comprehensive support package further helps you prepare each student for managerial success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

    • Business & Economics

The Black Swan: Second Edition

The Impact of the Highly Improbable Fragility"
Author: Nassim Nicholas Taleb
Publisher: Random House
ISBN: 9780679604181
Category: Business & Economics
Page: 480
View: 9651
The Black Swan is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes. A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.” For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don’t know, and this second edition features a new philosophical and empirical essay, “On Robustness and Fragility,” which offers tools to navigate and exploit a Black Swan world. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book—itself a black swan. Praise for Nassim Nicholas Taleb “The most prophetic voice of all.”—GQ Praise for The Black Swan “[A book] that altered modern thinking.”—The Times (London) “A masterpiece.”—Chris Anderson, editor in chief of Wired, author of The Long Tail “Idiosyncratically brilliant.”—Niall Ferguson, Los Angeles Times “The Black Swan changed my view of how the world works.”—Daniel Kahneman, Nobel laureate “[Taleb writes] in a style that owes as much to Stephen Colbert as it does to Michel de Montaigne. . . . We eagerly romp with him through the follies of confirmation bias [and] narrative fallacy.”—The Wall Street Journal “Hugely enjoyable—compelling . . . easy to dip into.”—Financial Times “Engaging . . . The Black Swan has appealing cheek and admirable ambition.”—The New York Times Book Review

    • Business & Economics

SEO Made Easy

Everything You Need to Know about SEO and Nothing More
Author: Evan Bailyn
Publisher: Pearson Education
ISBN: 0789751232
Category: Business & Economics
Page: 243
View: 2939
Presents simple, effective SEO strategies for acquiring top spots at Google, Yahoo!, and Bing, explaining the system underlying Google's algorithm and the main components of successful Google optimization.

    • Business & Economics

201 Great Ideas for Your Small Business


Author: Jane Applegate
Publisher: John Wiley & Sons
ISBN: 1118067711
Category: Business & Economics
Page: 336
View: 6705
Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!" In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business. Details how business owners can use online marketing and social networking more effectively Offers timely strategies for thriving in challenging economic times Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.

    • Social Science

Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked
Author: Adam Alter
Publisher: Penguin
ISBN: 0735222843
Category: Social Science
Page: 368
View: 4945
"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research in our lifetime. The idea that behaviors can be being addictive is new, but the threat is near universal. Experts are just beginning to acknowledge that we are all potential addicts. Adam Alter, a professor of psychology and marketing at NYU, is at the cutting edge of research into what makes these products so compulsive, and he documents the hefty price we're likely to pay if we continue blindly down our current path. People have been addicted to substances for thousands of years, but for the past two decades, we've also been hooked on technologies, such as Instagram, Netflix, and Facebook--inventions that we've adopted because we assume they'll make our lives better. These inventions have profound upsides, but their extraordinary appeal isn't an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society. He takes us inside the human brain at the very moment we score points on a smartphone game, or see that someone has liked a photo we've posted on Instagram. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have address this problem before it truly consumes us. After all, who among us has struggled to ignore the ding of a new email, the next episode in a TV series, or the desire to play a game just one more time? Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin"--

    • Business & Economics

The Complete Idiot's Guide to Growing Your Business With Google


Author: Dave Taylor
Publisher: Penguin
ISBN: 1440690839
Category: Business & Economics
Page: 352
View: 6051
The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market

    • Biography & Autobiography

Eat the Apple


Author: Matt Young
Publisher: Bloomsbury Publishing USA
ISBN: 1632869527
Category: Biography & Autobiography
Page: 272
View: 1864
"The Iliad of the Iraq war" (Tim Weiner)--a gut-wrenching, beautiful memoir of the consequences of war on the psyche of a young man. Eat the Apple is a daring, twisted, and darkly hilarious story of American youth and masculinity in an age of continuous war. Matt Young joined the Marine Corps at age eighteen after a drunken night culminating in wrapping his car around a fire hydrant. The teenage wasteland he fled followed him to the training bases charged with making him a Marine. Matt survived the training and then not one, not two, but three deployments to Iraq, where the testosterone, danger, and stakes for him and his fellow grunts were dialed up a dozen decibels. With its kaleidoscopic array of literary forms, from interior dialogues to infographics to prose passages that read like poetry, Young's narrative powerfully mirrors the multifaceted nature of his experience. Visceral, ironic, self-lacerating, and ultimately redemptive, Young's story drops us unarmed into Marine Corps culture and lays bare the absurdism of 21st-century war, the manned-up vulnerability of those on the front lines, and the true, if often misguided, motivations that drove a young man to a life at war. Searing in its honesty, tender in its vulnerability, and brilliantly written, Eat the Apple is a modern war classic in the making and a powerful coming-of-age story that maps the insane geography of our times.

    • Business & Economics

Freakonomics

A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt,Stephen J. Dubner
Publisher: Harper Collins
ISBN: 0062132342
Category: Business & Economics
Page: 352
View: 6913
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life--from cheating and crime to parenting and sports--and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives--how people get what they want or need, especially when other people want or need the same thing.

    • Business & Economics

DotCom Secrets

The Underground Playbook for Growing Your Company Online
Author: Russell Brunson
Publisher: Morgan James Publishing
ISBN: 1630474789
Category: Business & Economics
Page: 236
View: 1113
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    • Health & Fitness

Every Drunken Cheerleader

Why Not Me?
Author: Kristine Ireland Waits
Publisher: Endurance Publishing
ISBN: N.A
Category: Health & Fitness
Page: 167
View: 4132
If you're eager to have a baby, doesn't the title say enough? Laugh, cry, share, relate - LOVE this book and all it offers to your soul. It's wit, wisdom and warmth from an author you'll quickly see as your sincere fertility-challenged friend. This information-packed, inspiring story is for women who are struggling with infertility and for those trying to support them. Enjoy an easy-reading journey you'll remember throughout life. Overwhelmed at the idea of dealing with friends' baby showers, insurance, husbands, needles, tears, heartbreak and surprises? This book captures it all in a delightful way that's packed full of truths and challenges to keep you moving forward. Indulge in a journey - reading this book - that will have you throwing your head back in laughter, curling up in the comfort of feeling understood, having raw honesty give you permission to be exactly who you are. Indulge. You deserve this! Get one for your best friend and your mom too.