• Performing Arts

How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician


Author: Ari Herstand
Publisher: Liveright Publishing
ISBN: 1631491512
Category: Performing Arts
Page: 400
View: 485
"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." —Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to: Build a grass-roots fan base—and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show Become popular on YouTube, Spotify and SoundCloud Get songs placed in film and television Earn royalties you didn’t know existed and reach your crowdfunding goals Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape. There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

    • Business & Economics

How to Make It in the New Music Business

Practical Tips on Building a Loyal Following and Making a Living As a Musician
Author: Ari Herstand,Derek Sivers
Publisher: N.A
ISBN: 9781631491504
Category: Business & Economics
Page: 400
View: 2244
"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon"

    • Business & Economics

All You Need to Know About the Music Business


Author: Donald S. Passman
Publisher: RosettaBooks
ISBN: 9780795309779
Category: Business & Economics
Page: 480
View: 352
No one understands the music industry--from the technology, to the legalities, to the new industry practices--better than veteran music lawyer Donald Passman. In this completely revised and updated seventh edition of All You Need To Know About the Music Business, which the Los Angeles Times called “the industry bible” and which has sold hundreds of thousands of copies, Passman offers executives and artists, experts and novices alike the essential information they need not only to survive in these volatile and exciting times, but also to thrive. Drawing on his unique, up-to-the-minute experience as one of the most trusted advisors in the business, Passman offers advice concerning: - The Copyright Royalty Board’s latest decisions regarding online transmissions. - The developing new customs concerning new technologies such as streaming on demand, ringtones, and digital downloads. Passman also gives guidance on other fundamental issues such as how to: - Select and hire a winning team of advisors--personal and business managers, agents, and attorneys--and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships. - Master the big picture and the finer points of record deals. - Navigate the ins and outs of songwriting, music publishing, and copyright law. - Maximize concert touring and merchandising deals. Almost everyone in the music business, from musicians and songwriters to entertainment lawyers and record company executives, are scrambling to sort out what is going to happen next, and Passman is right in the thick of these changes. Here is a book for anyone interested in a music career: a comprehensive and crucial guide to making it in one of the world’s most dynamic industries.

    • Juvenile Nonfiction

Get More Fans: The DIY Guide to the New Music Business

(2018 edition)
Author: Jesse Cannon,Todd Thomas
Publisher: Jesse Cannon
ISBN: 098856131X
Category: Juvenile Nonfiction
Page: 720
View: 1469
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

    • Music

Six-Figure Musician

How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] Com Pres
Author: David Hooper
Publisher: MusicMarketing.com
ISBN: 9781608423330
Category: Music
Page: 272
View: 337
Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.

    • Music

Music Marketing

Press, Promotion, Distribution, and Retail
Author: Mike King
Publisher: Hal Leonard Corporation
ISBN: 1458429474
Category: Music
Page: 224
View: 4757
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

    • Music

Your Band Is a Virus!


Author: James Moore
Publisher: James Moore
ISBN: 1481118811
Category: Music
Page: 192
View: 2438
As seen on Antimusic.com, Examiner.com, I Am Entertainment and SKOPE Magazine, “Your Band Is A Virus! Expanded Edition” is the bigger and better version of the bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". Almost double the size of it's predecessor, "Your Band Is A Virus! Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands. Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, building a virtual army of allies, bloggers and writers, embracing the free music model, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This expanded edition also features bonus industry interviews with major players like Stewart Epps (producer who has worked with Elton John, Led Zeppelin) and Andy Gesner (CEO of HIP Video Promo). "Bottom Line: This book can really change your life." - Indie Music Digest "Through a step-by-step process, Moore, essentially walks the independent musician through techniques that will get him, her or them to the next level of making a name for themselves in the music biz. "Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com "Whether you're just starting out, looking to expand your band's fan base, or just want to revamp your web presence — or even if you want to become one of the people who helps bands do this stuff — we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm "This book is one of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional (Music Editor, I Am Entertainment Magazine) "With the music industry in constant flux, someone needs to be a guide through the murky waters of getting original music out to the masses. Independent promoter James Moore has done just that with his book “Your Band Is A Virus,” which is now called “Your Band Is A Virus – Expanded Edition.” - Cornelius Fortune, the Michigan Chronicle "A complete marketing guide for musicians which has extensive resources that will help an emerging musician to publicize his music at the best prices." - Musicperk.com "This book has meat." - Heather Jacks, The Noise Beneath The Apple "If you read Malcom Gladwell's best-seller “The Tipping Point” and you were wondering “now how do I apply this to market my music?”- Moore is here to answer your prayers." - Red House Reviews "This is an easy to read and essential tool for any independent band." - The Mosh Pit Music "There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews "This book is a must read for all musicians or other entrepreneurs interested in Internet marketing. In a fairly detailed fashion, author James Moore shares his knowledge of the music and knowledge is once again power as Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks

    • Music

Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget
Author: Bobby Borg
Publisher: Hal Leonard Corporation
ISBN: 1495002004
Category: Music
Page: 400
View: 9192
(Music Pro Guide Books & DVDs). There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing. This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters and music that gets heard!

    • Self-Help

Processing Creativity

The Tools, Practices And Habits Used To Make Music You’re Happy With
Author: Jesse Cannon
Publisher: Noise Creators
ISBN: 0988561328
Category: Self-Help
Page: 248
View: 7009
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 48.0px; line-height: 18.0px; font: 13.0px Arial; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 48.0px; line-height: 18.0px; font: 12.0px Times; -webkit-text-stroke: #000000; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 14.0px; font: 12.0px Times; -webkit-text-stroke: #000000; min-height: 14.0px} li.li4 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 13.0px Arial; -webkit-text-stroke: #000000} li.li5 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 13.0px Arial; -webkit-text-stroke: #000000; min-height: 15.0px} span.s1 {font-kerning: none} ul.ul1 {list-style-type: disc} For over a decade, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you’ve ever seen including: The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al, Lifetime, Say Anything, NOFX, Man Overboard, Bad Books, Transit, Somos, Conflict and over a thousand others. You may also know his work as the host of the podcast Noise Creators and Off The Record or from writing for outlets like Alternative Press, Tape Op, Hypebot and countless others. He just wrote a book about what he’s learned working on all those records and writing about music’s bleeding edge, taking on the subject he knows the most about; helping musicians fulfill their creative vision. Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With is the culmination of four years of poring over scientific studies, books and thoughts from top creators as well as his own experience to write a book every musician should read about what goes into making great music versus what bands do when they make a bad album. Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with your collaborators and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what’s holding back them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there’s no YouTube tutorial, listicle or college course that can help navigate the countless creative pitfalls that can ruin your music. If you’ve had trouble getting your music to be as good as the musicians you look up to, then this book can help you understand the practices they use to make their music so great. He’s crafted a book that exposes life-changing knowledge that can be read in under a day, that identifies the patterns and essential knowledge he helps bring to musicians each day. Writing a detailed read that will leave even the most advanced creators with a new perspective on how to make music they’re more happy with. There are no rules to being creative, but there's research and considerations that can help you make better decisions, get past the breakdowns in your process and enhance the emotional impact your songs have on others. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time that discusses subjects like: How to make highly emotional music that makes listeners compelled to listen again and again. Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. Finding inspiration to develop into music that’s uniquely your own. How to draft your songs while avoiding the common pitfalls of losing perspective and giving up. Examining the unexpected reasons we enjoy music. Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible. Whether you're a music fan, producer, songwriter or musician, there's no book with more helpful ideas that can help make everything you create in the future better.

    • Music

Social Media Promotions for Musicians

A Manual for Marketing Yourself, Your Band, and Your Music Online
Author: Bobby Owsinski
Publisher: Bobby Owsinski Media Group
ISBN: 9781480387355
Category: Music
Page: 300
View: 6594
This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, Google+, YouTube, Twitter and Pinterest ; The most overlooked items on your website that are essential for getting gigs and reviews ; The secret to email newsletters, the most important online tool for marketing to your fans that you have ; How to craft posts that your fans want to read, and will send to their friends ; How to brand yourself even if you don't think you have one ; How to develop an online strategy that will never be outdated ; The secrets behind successful Facebook and Twitter posts.

    • Music

This Business of Music

The Definitive Guide to the Business and Legal Issues of the Music Industry
Author: M. William Krasilovsky,Sidney Schemel
Publisher: Billboard Books
ISBN: 0823077233
Category: Music
Page: 510
View: 2961
A complete and up-to-date guide to the music industry covers such topics as record industry trends, copyright law, sources of publishing income, buying and selling of catalogues, agents and managers, and music videos.

Break Into the Scene

A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career
Author: Seth Thomas Hanes
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537703978
Category:
Page: 176
View: 6140
"Break into the Scene gets right to the point - a successful musician is more than a top-notch performer. Seth's book is an efficient, entertaining guide to all of the tools necessary to create your musical career." Paul Bryan, Dean of Students and Faculty at Curtis Institute of Music "Break into the Scene is a terrific, straight-talking, and down to earth guide for freelance success. Loaded with practical advice and examples, the book uncovers the mind traps and misperceptions that prevent musicians from succeeding-and Seth offers real-life solutions!" Angela Beeching, author of Beyond Talent "As someone who has struggled with an irrational fear of networking and gigging, I'm so relieved that Seth has taken on the impressive feat of dissecting the art of music freelancing into an inspiring set of mindsets, mantras, and steps that anyone can take. If you're interesting in freelancing as a musician, this book is the first place you should start." Rob Knopper, MET Orchestra percussionist and founder of auditionhacker About the book Are you passionate about music, but unsure how to turn it into a career? Are you stuck thinking there are such few options for musicians? Are you ready to start your career, but clueless what steps to take? Having a career you love is everyone's goal, but getting a career started as a musician can be challenging. Whether your dream is to become a full-time musician, teacher, or you just want to earn a little extra money on the side, this book will help you get there. Seth shares how he went from broke valet driver to successful freelance musician and contractor. Through real-life stories, humor, and actionable tips, he shows the way for anyone looking to break into the music scene. In this book, you will learn: How to create your own opportunities How to break the mental barriers that are holding you back How to building an amazing network of connections How to find mentors How to effectively reach out to anyone (plus exact scripts you can use) Your dream career is waiting for you. If you are ready to take the first steps to launch your music career, then this book is for you.

    • Technology & Engineering

Artist Management for the Music Business


Author: Paul Allen
Publisher: Taylor & Francis
ISBN: 1136123172
Category: Technology & Engineering
Page: 288
View: 4087
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.

    • Music

Networking in the Music Business


Author: Dan Kimpel
Publisher: Artistpro.Com Llc
ISBN: 9780872887275
Category: Music
Page: 131
View: 3376
The music industry, like every other business, is based on personal relationships: who you know, what you know and who knows you. "Networking in the Music Business" is the blueprint for developing the people skills necessary to achieve success in the global music industry. With this detailed guide to creating a career game plan and by learning from artists, writers and executives who have already established themselves as major players, both the professional and aspiring musician will have a substantial edge. Author Dan Kimpel, a 20-year veteran of the music industry whose recent credits include working with Quincy Jones, Babyface, Diane Warren, Joni Mitchell and Randy Newman, has been in a key position to observe how personal skills positively impact professional achievements. These invaluable insights are vividly documented in a high-energy, highly readable fashion. This is a book bursting with vital information from an industry insider!

    • Science

This Is Your Brain on Music

The Science of a Human Obsession
Author: Daniel J. Levitin
Publisher: Penguin
ISBN: 9781101218914
Category: Science
Page: 336
View: 3444
In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, why we enjoy it—and the human brain. Taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin poses that music is fundamental to our species, perhaps even more so than language. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, he reveals: • How composers produce some of the most pleasurable effects of listening to music by exploiting the way our brains make sense of the world • Why we are so emotionally attached to the music we listened to as teenagers, whether it was Fleetwood Mac, U2, or Dr. Dre • That practice, rather than talent, is the driving force behind musical expertise • How those insidious little jingles (called earworms) get stuck in our head A Los Angeles Times Book Award finalist, This Is Your Brain on Music will attract readers of Oliver Sacks and David Byrne, as it is an unprecedented, eye-opening investigation into an obsession at the heart of human nature.

    • Business & Economics

Twitter Marketing

Promote Yourself and Your Business on Earth's Hottest Social Network
Author: Steve Weber
Publisher: Stephen Weber
ISBN: 0977240665
Category: Business & Economics
Page: 112
View: 6118
Get a free Twitter account to attract new customers, new work, or a new job. -- Use Twitter to connect with customers, co-workers, family, or friends. -- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them! -- Save time with free Twitter software and tools. -- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination. -- Save time by filtering out drivel and unimportant Tweets. -- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account. -- Protect your reputation and prevent customer-service issues and publicity nightmares. -- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost. -- Learn why Twitter works better than advertising. -- Drive traffic to your Web site, use Twitter as a virtual customer help desk. -- Build a following of loyal customers and followers. -- Avoid Twitter mistakes and gaffes. (Cover)

    • Music

The Music Producer's Handbook


Author: Bobby Owsinski
Publisher: Hal Leonard Corporation
ISBN: 1423474007
Category: Music
Page: 290
View: 9187
Music Producer's Handbook is a Hal Leonard publication.

    • Music

Music 4.1

A Survival Guide for Making Music in the Internet Age
Author: Bobby Owsinski
Publisher: Hal Leonard Corporation
ISBN: 1495063658
Category: Music
Page: 240
View: 4896
(Music Pro Guide Books & DVDs). Today's music industry is constantly changing at a dizzying pace, and this Music 4.1: A Survival Guide for Making Music in the Internet Age is fully equipped to help you navigate it. Written for artists overwhelmed by the seemingly endless options of the quickly evolving Internet, this is the only book that offers a comprehensive strategy for online success. In Music 4.1 , Bobby Owsinski includes an in-depth look at the economics of streaming music, with the real information about royalties that distributors and record labels don't want you to know and that simply can't be found anywhere else. The book also looks at how revenue is generated from YouTube and other video streaming services, and it provides techniques for optimizing both videos and channels for maximum success. Also included are lists of effective tips (both high- and low-tech) and checklists with every chapter, as well as a reference list of online tools for inexpensive music and merchandise distribution, sales, marketing, and promotion. With fresh interviews from several of today's successful music industry innovators, Music 4.1 reveals new and proven pathways to success in the new paradigm of the modern music world.

    • Business & Economics

Music Business Handbook and Career Guide


Author: David Baskerville,Tim Baskerville
Publisher: SAGE Publications
ISBN: 1506303145
Category: Business & Economics
Page: 600
View: 9969
This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Eleventh Edition offers surpasses any other resource available. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field. This text is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and Music Business Foundations as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Eleventh Edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues, and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.