Principles of Marketing European Edition

Author: Lloyd Harris,Nigel F. Piercy,Philip Kotler,Gary Armstrong
Publisher: N.A
ISBN: 9781292092898
Page: 696
View: 9489
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.

    • Business & Economics

Principles of Marketing, An Asian Perspective

Author: Philip Kotler,Gary Armstrong,Ang Swee-Hoon,Leong Siew-Meng,Tan Chin-Tiong,Prof Author
Publisher: Pearson Higher Ed
ISBN: 129208975X
Category: Business & Economics
Page: 776
View: 3640
Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

    • Marketing

Principles of Marketing

Author: Philip Kotler,Gary Armstrong,Peggy H. Cunningham
Publisher: N.A
ISBN: 9780132605014
Category: Marketing
Page: 792
View: 5743
Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0133257835 / ISBN 13: 9780133257830. Principles of Marketing has been recognized as the gold standard of Marketing texts due to it's accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

    • Business & Economics

Marketing Strategy and Competitive Positioning

Author: Graham Hooley,Nigel Piercy,Brigitte Nicoulaud,John Rudd
Publisher: Pearson Higher Ed
ISBN: 1292017341
Category: Business & Economics
Page: 584
View: 569
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition Updated to reflect the on-going global economic crisis and its impact on business and marketing. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.

    • Business & Economics

Principles of Marketing, Student Value Edition

Author: Philip T. Kotler,Gary Armstrong
Publisher: Pearson
ISBN: 9780134461526
Category: Business & Economics
Page: 736
View: 6831

    • Business & Economics


An Introduction
Author: Gary Armstrong,Philip Kotler
Publisher: Prentice Hall
Category: Business & Economics
Page: 581
View: 2936
How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here!

    • Business & Economics

Confronting Capitalism

Real Solutions for a Troubled Economic System
Author: Philip Kotler
Publisher: AMACOM
ISBN: 0814436463
Category: Business & Economics
Page: 256
View: 6652
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism-that works for all.

    • Business & Economics

The Marketing Book

Author: Michael J. Baker,Susan Hart
Publisher: Routledge
ISBN: 1134506120
Category: Business & Economics
Page: 616
View: 3015
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

    • Business & Economics

Managing Marketing Information (RLE Marketing)

Author: Nigel Piercy,Martin Evans
Publisher: Routledge
ISBN: 1317645340
Category: Business & Economics
Page: 242
View: 6191
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

    • Business & Economics

Principles of Marketing

Author: Philip Kotler,Gary M. Armstrong
Publisher: Pearson College Division
Category: Business & Economics
Page: 613
View: 1569
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study. Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

Creating a Customer Service Mindset

Scammell, Jaquie
Author: Jaquie Scammell
Publisher: N.A
ISBN: 9780648238782
Page: 192
View: 4048
Creating a customer service mindset is a book in three parts. It starts by looking at some of the best Australian businesses and their leaders with a customer service mindset. These organisations may not get as much street cred or exposure as Google, Amazon or Facebook, but they are leading the way when it comes to delivering superior customer ......

    • Business & Economics

Principles and Practice of Marketing

Author: David Jobber,Fiona Ellis-Chadwick
Publisher: N.A
ISBN: 9780077174149
Category: Business & Economics
Page: 813
View: 8793

    • Business & Economics

Essentials of Economics

Author: N. Gregory Mankiw
Publisher: Cengage Learning
ISBN: 1337515353
Category: Business & Economics
Page: 592
View: 6925
Now readers can master the basics of economics with the help of the most popular introductory book in economics today that is widely used around the world -- Mankiw’s ESSENTIALS OF ECONOMICS, 8E. With its clear and engaging writing style, this book emphasizes only the key material that readers are likely to find most interesting about the economy, particularly if they are studying economics for the very first time. Reader discover interesting coverage of the latest relevant economic developments with real-life scenarios, useful economic facts, and clear explanations of the many ways essential economic concepts play a role in the decisions that individuals make every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Marketing

Author: Cravens
Publisher: McGraw-Hill Companies
ISBN: 9781259891809
Page: 672
View: 1816

    • Business & Economics

Marketing: The Core

Author: Roger Kerin,Steven Hartley
Publisher: McGraw-Hill Higher Education
ISBN: 125930244X
Category: Business & Economics
Page: 576
View: 8261
Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook,, and video links. Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

    • Business & Economics

Principles of Marketing Scandinavian Edition

Scandinavian Edition
Author: Anders Parment,Philip Kotler,Gary Armstrong
Publisher: Pearson Higher Ed
ISBN: 1292115564
Category: Business & Economics
Page: 492
View: 5388
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today’s markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.

    • Law

Principles of Criminal Law

Author: Andrew Ashworth,Jeremy Horder
Publisher: Oxford University Press
ISBN: 0199672687
Category: Law
Page: 510
View: 6368
Principles of Criminal Law is distinctly different from other criminal law textbooks on the market. Focussing on the theoretical issues and underlying principles, it brings the subject to life through a critically involving and contextual approach, enabling readers to engage with the subject at a sophisticated and detailed level.

    • Business & Economics

Marketing Plans

How to Prepare Them, how to Use Them
Author: Malcolm McDonald
Publisher: Elsevier
ISBN: 0080489354
Category: Business & Economics
Page: 675
View: 691
Over 50,000 copies sold worldwide!

    • Marketing research

Marketing Research

Author: Eric Shiu
Publisher: N.A
ISBN: 9780077117061
Category: Marketing research
Page: 774
View: 2214
This first European edition of Marketing Research, by Eric Shui, Joseph Hair, Robert Bush and David Ortinau provides students with a comprehensive introduction to the practice and importance of marketing research in the business world. Written to meet the needs of students, the authors have brought together rigorous theory with applications to nurture the students' ability to apply research principles to real marketing scenarios. The text takes students step by step through the research process to help them structure their own successful research project. Beginning by outlining the principles of qualitative and quantitative research methods, the text guides students through the process of ensuring their questionnaire design obtains accurate data, and finally concludes with a full section on preparing, analyzing and presenting their data. Key features of this edition include: Balanced coverage of qualitative and quantitative research methods, giving clear instructions on managing interviews and focus groups and also how to conduct surveys, experimental and test marketing European and global examples and cases, including Adidas, Guinness, Nokia and Second Life A wealth of pedagogical features including review and discussion questions. These features are designed to aid learning and make the subject more accessible for students The book contains a unique continuing case about a bustling city restaurant called Jimmy Spice's. The case explores how the owner researches his customer base and how he interprets and analyses the results of his surveys and interviews, helping students to understand how they can plan their own research project Illustrations of how new technology is being used and how it will help to shape marketing research in the future Additional sample databases for use in class assignments. Fully integrated throughout, these datasets support the research projects and cases discussed in the text. Each database works with SPSS to create an activity for students to complete as they work through the text