• Sports & Recreation

Sport, Culture and Advertising

Identities, Commodities and the Politics of Representation
Author: Steven J. Jackson,David L. Andrews
Publisher: Routledge
ISBN: 113429879X
Category: Sports & Recreation
Page: 288
View: 5724
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

    • Social Science

Culture, Politics and Sport

Blowing the Whistle, Revisited
Author: Garry Whannel
Publisher: Routledge
ISBN: 1134115601
Category: Social Science
Page: 288
View: 9386
'Whannel is a foundational figure in the study of sports and the media. ...For 20 years his writing has set a high standard ...and it remains an inspiration to many' - Toby Miller, Professor of Cultural Studies, New York University, USA Garry Whannel’s text Blowing the Whistle: The Politics of Sport broke new ground when it was first published in 1983. Its polemical discussion brought sports as cultural politics into the academic arena and set the agenda for a new wave of researchers. Since the 1980s sport studies has matured both as an academic discipline and as a focus for mainstream political and public policy debate. In Culture, Politics and Sport: Blowing the Whistle, Revisited, Garry Whannel revisits the themes that led his first edition, assessing their 1980s context from our new millennium perspective, and exploring their continued relevance for contemporary sports academics. This revisited volume will appeal to undergraduate students and researchers in sports and cultural studies. Garry Whannel is Professor of Media Cultures and Director of the Centre for International Media Analysis at the University of Bedfordshire. His previous books include Media Sports Stars: Masculinities and Moralities, Fields in Vision: Television Sport and Cultural Transformation, Understanding Sport (co-authored with John Horne and Alan Tomlinson) and Understanding Television (co-edited with Andrew Goodwin), all published by Routledge.

    • History

Myths and Milestones in the History of Sport

Author: S. Wagg
Publisher: Springer
ISBN: 0230320813
Category: History
Page: 315
View: 2409
The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.

    • Sports & Recreation

The Commercialisation of Sport

Author: Trevor Slack
Publisher: Psychology Press
ISBN: 9780714680781
Category: Sports & Recreation
Page: 335
View: 9820
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.

    • Social Science

A Companion to Sport

Author: David L. Andrews,Ben Carrington
Publisher: John Wiley & Sons
ISBN: 1118325281
Category: Social Science
Page: 632
View: 2500
A Companion to Sport brings together writing by leading sports theorists and social and cultural thinkers, to explore sport as a central element of contemporary culture. Positions sport as a crucial subject for critical analysis, as one of the most significant forms of popular culture Includes both well-known social and cultural theorists whose work lends itself to an interrogation of sport, and leading theorists of sport itself Offers a comprehensive examination of sport as a social and cultural practice and institution Explores sport in relation to modernity, postcolonial theory, gender, violence, race, disability and politics

    • Business & Economics

Sport and corporate nationalisms

Author: Michael L. Silk,David L. Andrews,Cheryl L. Cole
Publisher: Berg Publishers
ISBN: 9781859737941
Category: Business & Economics
Page: 292
View: 3443
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the evolution of marketing strategies in the world of sport.

    • Sports & Recreation

Berkshire Encyclopedia of World Sport

Author: David Levinson,Karen Christensen
Publisher: Berkshire Publishing Group LLC
ISBN: 9780974309118
Category: Sports & Recreation
Page: 1816
View: 5816
"Covers the whole world of sport, from major professional sports and sporting events to community and youth sport, as well as the business of sports and key social issues"--Provided by publisher.

    • Social Science

African Americans and Popular Culture

Author: Todd Boyd
Publisher: Praeger Pub Text
ISBN: 9780275989224
Category: Social Science
Page: N.A
View: 3759
The African American influence on popular culture is among the most sweeping and lasting this country has seen. Even amid a history of institutionalized racism, black artists, entertainers, and entrepreneurs forged deep relationships within American popular culture. Pioneers such as Oscar Michaeux, Paul Robeson, Satchel Paige, Josh Gibson, Langston Hughes, Bill "Bojangles" Robinson, and Ella Fitzgerald paved the way for Jackie Robinson, Louis Armstrong, James Baldwin, Bill Russell, Muhammad Ali, Sidney Poitier, and Bill Cosby, who in turn opened the door for Spike Lee, Dave Chappelle, Dr. Dre, Jay-Z, Tiger Woods, and Michael Jordan. Today, hip-hop is the most powerful element of youth culture; white teenagers outnumber blacks as purchasers of rap music; black-themed movies are regularly successful at the box office, and black writers have been anthologized and canonized right alongside white ones. Though there are still many more miles to travel and much to overcome, this three-volume set considers the multifaceted influence of African Americans on popular culture, and sheds new light on the ways in which African American culture has come to be a fundamental and lasting part of America itself.

    • Social Science

Sport and society

a student introduction
Author: Barrie Houlihan
Publisher: Sage Publications Ltd
Category: Social Science
Page: 585
View: 1979
Organised around themes of exclusion and opportunity, commercialism and the global arena of sport, this new edition provides much-needed coverage of the relations between sport practice, social policy and the social contexts in which both occur.

    • Art

Be everyone, do everything

Author: Seth Augustine
Publisher: N.A
Category: Art
Page: N.A
View: 2038

    • Political Science

Popular Culture, Political Economy and the Death of Feminism

Why women are in refrigerators and other stories
Author: Penny Griffin
Publisher: Routledge
ISBN: 1317580370
Category: Political Science
Page: 242
View: 6413
While some have argued that we live in a ‘postfeminist’ era that renders feminism irrelevant to people’s contemporary lives this book takes ‘feminism’, the source of eternal debate, contestation and ambivalence, and situates the term within the popular, cultural practices of everyday life. It explores the intimate connections between the politics of feminism and the representational practices of contemporary popular culture, examining how feminism is ‘made sensible’ through visual imagery and popular culture representations. It investigates how popular culture is produced, represented and consumed to reproduce the conditions in which feminism is valued or dismissed, and asks whether antifeminism exists in commodity form and is commercially viable. Written in an accessible style and analysing a broad range of popular culture artefacts (including commercial advertising, printed and digital news-related journalism and commentary, music, film, television programming, websites and social media), this book will be of use to students, researchers and practitioners of International Relations, International Political Economy and gender, cultural and media studies.

    • Sports & Recreation

Sport, Promotional Culture and the Crisis of Masculinity

Author: Sarah Gee,Steven Jackson
Publisher: Palgrave Macmillan
ISBN: 9781137556721
Category: Sports & Recreation
Page: 286
View: 8641
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.

    • Political Science

Society Of The Spectacle

Author: Guy Debord
Publisher: Bread and Circuses Publishing
ISBN: 1617508306
Category: Political Science
Page: 90
View: 4018
The Das Kapital of the 20th century,Society of the Spectacle is an essential text, and the main theoretical work of the Situationists. Few works of political and cultural theory have been as enduringly provocative. From its publication amid the social upheavals of the 1960's, in particular the May 1968 uprisings in France, up to the present day, with global capitalism seemingly staggering around in it’s Zombie end-phase, the volatile theses of this book have decisively transformed debates on the shape of modernity, capitalism, and everyday life in the late 20th century. This ‘Red and Black’ translation from 1977 is Introduced by Notting Hill armchair insurrectionary Tom Vague with a galloping time line and pop-situ verve, and given a more analytical over view by young upstart thinker Sam Cooper.

    • Art

Sport Versus Art

A South African Contest
Author: Chris Thurman
Publisher: Witwatersrand University Press
Category: Art
Page: 231
View: 904
"Sport versus Art is a collection of essays, commentaries, personal memoirs and humorous pieces attempting to answer questions about a fraught relationship at the heart of South Africa's public life. The book brings together a range of contributions fromsport and arts journalists, arts practitioners, academics and other writers. The links between sport, the arts and public life in South Africa will continue to be a significant part of national discussions and debates at every level, from the shebeen andthe braai all the way to parliament"--BOOK Southern Africa website.

    • Social Science

Making Italian America

Consumer Culture and the Production of Ethnic Identities
Author: Simone Cinotto
Publisher: N.A
ISBN: 0823256235
Category: Social Science
Page: 352
View: 7091
A fascinating exploration of consumer culture in Italian American history and life, the role of consumption in the production of ethnic identities, and the commodification of cultural difference How do immigrants and their children forge their identities in a new land--how does the ethnic culture they create thrive in the larger society? Making Italian America brings together new scholarship on the cultural history of consumption, immigration, and ethnic marketing to explore these questions by focusing on the case of an ethnic group whose material culture and lifestyles have been central to American life: Italian Americans. As embodied in fashion, film, food, popular music, sports, and many other representations and commodities, Italian American identities have profoundly fascinated, disturbed, and influenced American and global culture. Discussing in fresh ways topics as diverse as immigrant women's fashion, critiques of consumerism in Italian immigrant radicalism, the Italian American influence in early rock 'n' roll, ethnic tourism in Little Italy, and Guido subculture, Making Italian America recasts Italian immigrants and their children as active consumers who, since the turn of the twentieth century, have creatively managed to articulate relations of race, gender, and class and create distinctive lifestyles out of materials the marketplace offered to them. The success of these mostly working-class people in making their everyday culture meaningful to them as well as in shaping an ethnic identity that appealed to a wider public of shoppers and spectators looms large in the political history of consumption. Making Italian America appraises how immigrants and their children redesigned the market to suit their tastes and in the process made Italian American identities a lure for millions of consumers. Fourteen essays explore Italian American history in the light of consumer culture, across more than a century-long intense movement of people, goods, money, ideas, and images between Italy and the United States--a diasporic exchange that has transformed both nations.

    • Physical education and training


Author: North American Society for Sport History
Publisher: N.A
Category: Physical education and training
Page: N.A
View: 517

    • Social Science

Interrogating Postfeminism

Gender and the Politics of Popular Culture
Author: Yvonne Tasker,Diane Negra
Publisher: Duke University Press
ISBN: 9780822340324
Category: Social Science
Page: 344
View: 9026
DIVFeminist essays examining postfeminism in American and British popular culture./div

    • English literature

The British National Bibliography

Author: Arthur James Wells
Publisher: N.A
Category: English literature
Page: N.A
View: 7308

    • Social Science

Sports and Nationalism in Latin / o America

Author: H. Fernández L’Hoeste,R. Irwin,J. Poblete
Publisher: Springer
ISBN: 1137518006
Category: Social Science
Page: 307
View: 5939
This collection interrogates sports in Latin America as a key terrain in which nation is defined and populations are interpellated through emotionally charged practices (state policy, media representations, and sports play itself by professionals, national teams and amateurs) of inclusion and exclusion.