• Business & Economics

Successful Marketing

Secrets & Strategies
Author: Rhonda Abrams
Publisher: N.A
ISBN: 9781933895055
Category: Business & Economics
Page: 407
View: 2248
This complete guide to marketing provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money, including a step-by-step Marketing Plan. Original.

    • Business & Economics

Experiential Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands
Author: Kerry Smith,Dan Hanover
Publisher: John Wiley & Sons
ISBN: 1119145880
Category: Business & Economics
Page: 224
View: 7772
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

    • Business & Economics

The Successful Business Plan

Secrets & Strategies
Author: Rhonda Abrams
Publisher: The Planning Shop
ISBN: 0966963563
Category: Business & Economics
Page: 417
View: 6828
Explains the purpose of a business plan, describes each step in creating an effective plan, and includes advice on obtaining financing.

    • Business & Economics

49 Marketing Secrets (That Work) to Grow Sales


Author: Ronald Finklestein
Publisher: Morgan James Publishing
ISBN: 1614482373
Category: Business & Economics
Page: 320
View: 3873
Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.

Chiropractor Marketing Secrets

Proven Tips, Tricks and Strategies to Get More Patients.
Author: Courtney Kostelecky
Publisher: N.A
ISBN: 9780615773254
Category:
Page: 160
View: 4040
http: //www.DoubleYourChiroPatients.com (The book also includes $210 worth of Bonuses) In today's economy, being a business owner is tough. This book will help your business thrive, instead of survive. The focus of the book is getting more patients. The strategies include ideas and simple 'tweaks' to your offline advertising like phone books and direct mail. You will also discover how to effectively use online marketing, social media and video marketing to get new patients and to establish rapport with your current ones. The book is written in an easy to understand format. Included for the very first time is the strategy I used to take a chiropractor from page 12 of Google to Page 1 in 45 days. This strategy can be implemented in as little as 17 minutes per day with zero technical experience necessary. Whether you have been in business for a while, or you are just starting out- Chiropractor Marketing Secrets will give you the advantage your practice needs to thrive in today's economy. You will also learn... *How to avoid being 'scammed' by so called 'Internet Marketing Experts.' * The one thing that EVERY Chiropractor should have in their waiting room. * Effective Email Marketing. * How to Use YouTube to get more patients. *Simple 'Tweaks' to your website to Optimize if for Maximum patient accquistion. * MUCH MORE.

    • Business & Economics

Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate
Author: Bernd H. Schmitt
Publisher: Simon and Schuster
ISBN: 0743219511
Category: Business & Economics
Page: 304
View: 4609
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

    • Business & Economics

Successful Business Research

Straight to the Numbers You Need-- Fast!
Author: Planning Shop (Firm)
Publisher: N.A
ISBN: 9780974080130
Category: Business & Economics
Page: 292
View: 6797
The author draws an many years of successful experience in business to show readers how to find the most useful quantitative information, walking readers through the steps necessary to locate the vital statistics they need to run a great business. Original.

    • Business & Economics

The World's Best-known Marketing Secret

Building Your Business with Word-of-mouth Marketing
Author: Ivan R. Misner,Virginia Devine
Publisher: Bard
ISBN: 9781885167378
Category: Business & Economics
Page: 235
View: 8363
Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.

9 Best Kept Secrets of B2B Digital Marketing

Digital Marketing Strategies for Executives and Sales Managers
Author: Greg Gutkowski
Publisher: N.A
ISBN: 9780692499788
Category:
Page: 118
View: 2098
Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales. Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors. 9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the world's largest and most sophisticated marketing companies. From top down and bottom up you will discover best practices and strategies for integrating digital marketing including: * How to get found in a digital world and the right way to engage prospects and customers online * How to generate leads and sales 24/7 with internet marketing * Why data integration is essential to your success and how to accomplish this * Why B2B companies must approach social media marketing differently than B2C companies * The biggest mistakes that companies make with ecommerce and how to avoid these * Which digital resources provide the biggest ROI * And much more! Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today!


    • Business & Economics

Success Secrets of the Online Marketing Superstars


Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613083025
Category: Business & Economics
Page: 328
View: 4676
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

365 Marketing Strategies for Travel Agents


Author: Tom Ogg,Andy Ogg,Joanie Ogg,M Joanie Ogg Ctc
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981287048
Category:
Page: 102
View: 1804
"365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!

Self-Made Success

Ivy League Shark Tank Entrepreneur Reveals 48 Secret Strategies to Live Happier, Healthier, and Wealthier
Author: Shaan Patel
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532854774
Category:
Page: 278
View: 8746
Some people succeed financially. Others succeed academically. Still others succeed spiritually, mentally, and emotionally. But there are a select few who succeed across all fields-the Self-Made Successes. This book reveals the exact blueprint of how you can achieve success on every level.* Universal Success Strategies - From harnessing Parkinson's Law to mastering the powerful Pareto Principle, learn to get what you want out of life.* Wealth Success Strategies - Dream of amassing wealth? It's easy to capture it all if you remember to never trade your time for money and be the big fish in a small pond.* Entrepreneurship Success Strategies - Be your own boss. Launch your company by doing what you already know-and never go to a gunfight without bullets.* Social Success Strategies - Outsider no more. Grow your social skills by learning how to embrace your failures and never playing the comparison game.* Productivity Success Strategies - You can work smarter and harder with these six steps to greater productivity, like starting your day with a Morning Power Hour.* Mental Success Strategies - You are in charge of your own mind. Sweat out these mental bench presses, such as treating entitlement as the enemy, for a stronger mind.* Marketing Success Strategies - Get noticed. Learn the secrets to planting viral content and joining people to your cause to make a splash in the world.* Academic Success Strategies - Go to college-and survive! You'll earn honors with these secrets to studying the easy way.So can you really have it all at a young age? Yes. Throw out the conventional wisdom that says you have to pay your dues or climb the corporate ladder. You can have it all and you can have it now. In Self-Made Success, I will show you how.

Content Marketing Secrets

How to Create, Promote, and Optimize Your Content for Growth and Revenue
Author: Marc Guberti
Publisher: Createspace Independent Publishing Platform
ISBN: 9781979688741
Category:
Page: 280
View: 1316
"This book is a getting-it-done guide for going big in small, manageable steps. Marc has put the playbook together for you." --Andy Crestodina, author of Content Chemistry "Quality content is the lifeblood of any Internet-based business. With "Content Marketing Secrets," you will get a step-by-step blueprint on how to create great content AND use to these 'digital assets' to grow your online brand. It's a simple read, chock-full of actionable advice!" --Steve Scott, author of Habit Stacking: 127 Small Changes to Improve Your Health, Wealth, and Happiness Many content creators love creating their content but wonder why they don't see much traffic. They love what they do, but a lack of income forces these same individuals to pursue income generating activities that take them away from the work they love. In Content Marketing Secrets, you'll learn how to grow a content brand that garners attention and revenue. This book covers the four critical components of all successful content brands: 1. Content Creation 2. Content Marketing 3. Social Media Marketing 4. Content Monetization Regardless of your experience with crafting and marketing content, you can use the insights in this book to take your business to the next level and beyond.

Book Marketing Is Dead

Book Promotion Secrets You Must Know Before You Publish
Author: Derek Murphy
Publisher: Creativindie
ISBN: 9780984655120
Category:
Page: 160
View: 4363
How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

    • Computers

Community Building on the Web

Secret Strategies for Successful Online Communities
Author: Amy Jo Kim
Publisher: Peachpit Press
ISBN: 9780132705158
Category: Computers
Page: 380
View: 3258
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

The Ultimate Small Business Marketing Book


Author: Dee Blick
Publisher: FilamentPublishing Ltd
ISBN: 1905493770
Category:
Page: 379
View: 8512
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies.

    • Business & Economics

Entrepreneurship

A Real-World Approach
Author: Rhonda Abrams
Publisher: N.A
ISBN: 9781933895512
Category: Business & Economics
Page: 536
View: 862
A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

    • Business & Economics

Experiential Marketing

A Practical Guide to Interactive Brand Experiences
Author: Shaz Smilansky
Publisher: Kogan Page Publishers
ISBN: 0749456078
Category: Business & Economics
Page: 272
View: 5564
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.