• Business & Economics

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea
Author: Alex Daly
Publisher: PublicAffairs
ISBN: 1610397614
Category: Business & Economics
Page: 256
View: 3759
"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

    • BUSINESS & ECONOMICS

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea
Author: Alex Daly
Publisher: N.A
ISBN: 9781610399203
Category: BUSINESS & ECONOMICS
Page: 238
View: 4301
"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success."-Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."-Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to -Get fans and influencers excited about your launch -Build an appealing and powerfully designed campaign -Access proven video tips, pitching tactics, press releases, and rewards ideas -Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

    • Business & Economics

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea
Author: Alex Daly
Publisher: Hachette UK
ISBN: 1610397614
Category: Business & Economics
Page: 256
View: 7887
"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

    • Business & Economics

Superconnector

Stop Networking and Start Building Business Relationships that Matter
Author: Scott Gerber,Ryan Paugh
Publisher: Da Capo Lifelong Books
ISBN: 0738219975
Category: Business & Economics
Page: 288
View: 2368
Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others' needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-read for those seeking personal and business success.

    • Business & Economics

Launch Your Dream

A 30-Day Plan for Turning Your Passion into Your Profession
Author: Dale Partridge
Publisher: Thomas Nelson
ISBN: 0718093429
Category: Business & Economics
Page: 224
View: 5527
Bestselling author and serial entrepreneur Dale Partridge provides a concrete, easily executed plan for readers looking to start a business that will result in greater freedom, a stronger family, and healthier finances. Dale Partridge, bestselling author and founder of StartupCamp.com and many other highly successful businesses, has helped thousands of people launch new startup businesses—and find unimaginable freedom in the process—through his highly acclaimed Startup Camp program. In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving “smartcuts” to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots. For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.

    • Computers

Network Security For Dummies


Author: Chey Cobb
Publisher: John Wiley & Sons
ISBN: 1118085337
Category: Computers
Page: 408
View: 2383
CNN is reporting that a vicious new virus is wreaking havoc on the world’s computer networks. Somebody’s hacked one of your favorite Web sites and stolen thousands of credit card numbers. The FBI just released a new report on computer crime that’s got you shaking in your boots. The experts will tell you that keeping your network safe from the cyber-wolves howling after your assets is complicated, expensive, and best left to them. But the truth is, anybody with a working knowledge of networks and computers can do just about everything necessary to defend their network against most security threats. Network Security For Dummies arms you with quick, easy, low-cost solutions to all your network security concerns. Whether your network consists of one computer with a high-speed Internet connection or hundreds of workstations distributed across dozens of locations, you’ll find what you need to confidently: Identify your network’s security weaknesses Install an intrusion detection system Use simple, economical techniques to secure your data Defend against viruses Keep hackers at bay Plug security holes in individual applications Build a secure network from scratch Leading national expert Chey Cobb fills you in on the basics of data security, and he explains more complex options you can use to keep your network safe as your grow your business. Among other things, you’ll explore: Developing risk assessments and security plans Choosing controls without breaking the bank Anti-virus software, firewalls, intrusion detection systems and access controls Addressing Unix, Windows and Mac security issues Patching holes in email, databases, Windows Media Player, NetMeeting, AOL Instant Messenger, and other individual applications Securing a wireless network E-Commerce security Incident response and disaster recovery Whether you run a storefront tax preparing business or you’re the network administrator at a multinational accounting giant, your computer assets are your business. Let Network Security For Dummies provide you with proven strategies and techniques for keeping your precious assets safe.

    • Juvenile Fiction

I Promise I'll Find You


Author: Heather P. Ward
Publisher: Turtleback
ISBN: 9780606127325
Category: Juvenile Fiction
Page: N.A
View: 6159
A mother promises to use every form of transportation, from a rowboat to a rocketship to a motorbike, to find her lost child.

    • Business & Economics

Predictive Analytics

Microsoft® Excel 2016
Author: Conrad Carlberg
Publisher: Que Publishing
ISBN: 013468382X
Category: Business & Economics
Page: 384
View: 3876
EXCEL 2016 PREDICTIVE ANALYTICS FOR SERIOUS DATA CRUNCHERS! Now, you can apply cutting-edge predictive analytics techniques to help your business win–and you don’t need multimillion-dollar software to do it. All the tools you need are available in Microsoft Excel 2016, and all the knowledge and skills are right here, in this book! Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, helping you gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS. Fully updated for Excel 2016, this guide contains valuable new coverage of accounting for seasonality and managing complex consumer choice scenarios. Throughout, Carlberg provides downloadable Excel 2016 workbooks you can easily adapt to your own needs, plus VBA code–much of it open-source–to streamline especially complex techniques. Step by step, you’ll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you’ll gain a powerful competitive advantage for your company and yourself. Learn the “how” and “why” of using data to make better decisions, and choose the right technique for each problem Capture live real-time data from diverse sources, including third-party websites Use logistic regression to predict behaviors such as “will buy” versus “won’t buy” Distinguish random data bounces from real, fundamental changes Forecast time series with smoothing and regression Account for trends and seasonality via Holt-Winters smoothing Prevent trends from running out of control over long time horizons Construct more accurate predictions by using Solver Manage large numbers of variables and unwieldy datasets with principal components analysis and Varimax factor rotation Apply ARIMA (Box-Jenkins) techniques to build better forecasts and clarify their meaning Handle complex consumer choice problems with advanced logistic regression Benchmark Excel results against R results

    • Pets

Craig & Fred

A Marine, A Stray Dog, and How They Rescued Each Other
Author: Craig Grossi
Publisher: HarperCollins
ISBN: 0062693409
Category: Pets
Page: 288
View: 5852
The uplifting and unforgettable true story of a US Marine, the stray dog he met on an Afghan battlefield, and how they saved each other and now travel America together, "spreading the message of stubborn positivity." In 2010, Sergeant Craig Grossi was doing intelligence work for Marine RECON—the most elite fighters in the Corps—in a remote part of Afghanistan. While on patrol, he spotted a young dog "with a big goofy head and little legs" who didn’t seem vicious or run in a pack like most strays they’d encountered. After eating a piece of beef jerky Craig offered—against military regulations—the dog began to follow him. "Looks like you made a friend," another Marine yelled. Grossi heard, "Looks like a 'Fred.'" The name stuck, and a beautiful, life-changing friendship was forged. Fred not only stole Craig’s heart; he won over the RECON fighters, who helped Craig smuggle the dog into heavily fortified Camp Leatherneck in a duffel bag—risking jail and Fred’s life. With the help of a crew of DHL workers, a sympathetic vet, and a military dog handler, Fred eventually made it to Craig’s family in Virginia. Months later, when Craig returned to the U.S., it was Fred’s turn to save the wounded Marine from Post-Traumatic Stress. Today, Craig and Fred are touching lives nationwide, from a swampy campground in a Louisiana State Park to the streets of Portland, Oregon, and everywhere in between. A poignant and inspiring tale of hope, resilience, and optimism, with a timeless message at its heart—"it is not what happens to us that matters, but how we respond to it"—Craig & Fred is a shining example of the power of love to transform our hearts and our lives.

    • Business & Economics

The Rideshare Guide

Everything You Need to Know about Driving for Uber, Lyft, and Other Ridesharing Companies
Author: Harry Campbell
Publisher: Skyhorse Publishing Inc.
ISBN: 1510735321
Category: Business & Economics
Page: 176
View: 9062
An industry leader's guide to making Lyft and Uber work for you. In less than five years, ridesharing has grown from nonexistence into a billion dollar industry. Uber now has two million drivers in the United States, Lyft has seven hundred thousand, and both show no signs of slowing down. Despite the large number of drivers, Uber and Lyft provide little in the way of help for new drivers, who complain that there is a lack of guidance when starting out. Harry Campbell, founder and director of The Rideshare Guy blog and podcast and a driver himself, can help. The Rideshare Guide offers a comprehensive and engaging handbook for current and prospective rideshare drivers. Learn how to: Decide between Uber and Lyft Maximize passengers and profits Maintain a five-star rating Keep safe and interact appropriately with passengers Navigate legal matters and tax codes Campbell explains these and much more, also including funny, shocking, and bizarre tales from the road. Whether you are thinking about becoming a driver or a veteran wondering about UberPool and tax help, The Rideshare Guide by the Rideshare Guy has the answers.

The Yarnell 7

The Seven Core Decisions for Extraordinary Living
Author: Amy Yarnell Carter
Publisher: N.A
ISBN: 9780999116517
Category:
Page: N.A
View: 5328
The Yarnell 7 is based on the decisions that the legendary best-selling author, speaker and network marketer, Mark Yarnell, made on a daily basis. These seven decisions enabled him to live an extraordinarily happy, successful and all-around phenomenal life. Written by his daughter, Amy Yarnell Carter, The Yarnell 7 gives you the opportunity to make the same powerful decisions that Mark Yarnell made and to live the extraordinary life that you so richly deserve.

    • Business & Economics

Double Double

How to Double Your Revenue and Profit in 3 Years Or Less
Author: Cameron Herold
Publisher: Greenleaf Book Group
ISBN: 1608320995
Category: Business & Economics
Page: 222
View: 1765
A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the company's future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

Network Marketing for Facebook


Author: Jim Lupkin,Brian Carter,Sound Concepts
Publisher: N.A
ISBN: 9781887938242
Category:
Page: N.A
View: 4944
Two world-class social media marketers, Jim Lupkin and Brian Carter, teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people. Wether you're a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and you'll master the most natural ways to make new connections and nurture those relationships.

    • Business & Economics

Smart Women Love Money

5 Simple, Life-Changing Rules of Investing
Author: Alice Finn
Publisher: Simon and Schuster
ISBN: 168245004X
Category: Business & Economics
Page: 240
View: 892
YOU ARE A SMART WOMAN, BUT DO YOU STILL: —Feel you’re too busy to invest your money? —Rely on someone else to deal? —Get bored by financial talk? —Think that investing is something only men do? —Worry you’re not smart enough? THINK AGAIN. Women have made strides in so many areas and yet we still have a blind spot when it comes to managing our money. Why? A myriad of factors cause women to earn less than men over a lifetime, making it all the more imperative that we make the money we do have work for us as much as possible. And here’s a reality check: as many as nine out of ten of us will have to manage our finances and those of our family at some point in our lives. And a lot of us think that means keeping our money “safe” in savings accounts, and not investing it. But not doing so has an opportunity cost that will lead to opportunities lost—the ability to pay for a college education, own a home, change careers to pursue a dream, or retire. Alice Finn wants to change how you think about your money, no matter how much or little you have. In Smart Women Love Money, Finn paves the way forward by showing you that the power of investing is the last frontier of feminism. Drawing on more than twenty years of experience as a successful wealth management adviser, Finn shares five simple and proven strategies for a woman at any stage of her life, whether starting a career, home raising children, or heading up a major corporation. Finn’s Five Life-changing Rules of Investing will secure your financial future: 1. Invest in Stocks for the Long Run: Get the magic of compounding working for you, starting now. 2. Allocate your Assets: Strategize your investing to get the most of your returns. 3. Implement with Index Funds: Take advantage of “passive” investing with simple, low-cost, and diverse funds. 4. Rebalance Regularly: Sell high and buy low without much effort, to keep you on track toward your goals. 5. Keep Your Fees Low: Uncover hidden fees so you don’t lose half of your wealth to Wall Street. Finn will also provide the tools you need to achieve long-term success no matter what the markets are doing or what the headlines say. So even in the face of uncertainty— such as the possible dumping of the fiduciary rule (requiring financial advisers to act in their client’s best interests) by the Trump administration—Smart Women Love Money will help you protect yourself and all of your assets for your future. Whether you have $10, $10,000, or more, it’s time to get smart about your money.

    • Business & Economics

A Crowdfunder’s Strategy Guide

Build a Better Business by Building Community
Author: Jamey Stegmaier
Publisher: Berrett-Koehler Publishers
ISBN: 1626564094
Category: Business & Economics
Page: 216
View: 1973
More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

    • Business & Economics

The Big 100: The 100 Business Tools You Need To Succeed


Author: Jeremy Kourdi
Publisher: John Murray
ISBN: 1444796127
Category: Business & Economics
Page: 240
View: 3259
The world is full of business ideas. But how do you know which the best ones are? And how do you find time to read them? THE BIG 100 may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

    • Business & Economics

Cash from the Crowd

How to crowdfund your ideas and gain fans for your success
Author: Sally Outlaw
Publisher: Entrepreneur Press
ISBN: 1613082606
Category: Business & Economics
Page: 122
View: 4498
CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here.

    • Business & Economics

Burn the Business Plan

What Great Entrepreneurs Really Do
Author: Carl J. Schramm
Publisher: Simon and Schuster
ISBN: 1476794359
Category: Business & Economics
Page: 288
View: 6789
Explains that knowledge, passion, determination, and a willingness to innovate are the most important requirements for starting a business.

    • Business & Economics

The Perfect Mix

Everything I Know About Leadership I Learned as a Bartender
Author: Helen Rothberg, PhD
Publisher: Simon and Schuster
ISBN: 1501127845
Category: Business & Economics
Page: 176
View: 9589
In the tradition of the popular business classics Leadership Is an Art and What They Don’t Teach You at Harvard Business School, Dr. Helen Rothberg, a sought-after consultant to CEOs and entrepreneurs, reveals memorable insights about leadership developed while she worked as a bartender and restaurant manager. Good managers and good leaders are not always the same. Dr. Helen Rothberg trains leaders, from Fortune 500 executives to startup entrepreneurs, with her particular brand of ADVICE—Action, Determination, Vision, Integrity, Communication, Empathy. Based on the management and life lessons she learned from working as a bartender while getting graduate business and behavioral science degrees, each aspect of ADVICE helps leaders hone their vision—of themselves and their business. You will explore who you are and who you need to become, analyze what has worked in the past and what might work better in the future, and realize ways to continually adapt—with courage and grace—to the unpredictable, uncertain business environment. Through the book’s colorful stories of barroom brawls and boardroom bravado, competition and cooperation, conflict and other challenges, you’ll conceive of new ways to develop working relationships with colleagues and customers; keep things running smoothly; and manage infuriating, delightful, and sometimes dangerous clients as well as temperamental and talented employees, and owners or bosses with brilliant ideas who may not communicate well. Leading an organization is knowing when to stir or shake things up, blend or serve neat, and Dr. Rothberg finishes each chapter with the recipe for a creative cocktail that embodies a lesson, to mix perfectly, contemplate, and savor.