• Business & Economics

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Publisher: Crown Business
ISBN: 9780767924924
Category: Business & Economics
Page: 272
View: 1689
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    • Business & Economics

The Culture Code

An Ingenious Way to Understand why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Publisher: Crown Pub
ISBN: 0767920570
Category: Business & Economics
Page: 213
View: 7160
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

    • Business & Economics

The Culture Code

An Ingenious Way to Understand why People Around the World Buy and Live as They Do
Author: Clotaire Rapaille
Publisher: Broadway
ISBN: 0767920562
Category: Business & Economics
Page: 208
View: 7839
An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.

    • Business & Economics

The Global Code

How a New Culture of Universal Values Is Transforming Business and Marketing
Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Category: Business & Economics
Page: 304
View: 4246
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

    • Business & Economics

7 Secrets of Marketing in a Multi-cultural World


Author: Gilbert C. Rapaille
Publisher: Executive Excellence Pub
ISBN: 9781890009748
Category: Business & Economics
Page: 303
View: 704
In their diaries, a young girl, her dog, various insects, a chair, and a knife and fork relate the day's events from their differing perspectives.

    • Business & Economics

Understanding Global Cultures

Metaphorical Journeys Through 28 Nations, Clusters of Nations, and Continents
Author: Martin J. Gannon
Publisher: SAGE
ISBN: 9780761929802
Category: Business & Economics
Page: 459
View: 6496
Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important.

    • Psychology

Move Up

Why Some Cultures Advance While Others Don't
Author: Clotaire Rapaille,Andrés Roemer
Publisher: Penguin UK
ISBN: 0241187001
Category: Psychology
Page: 320
View: 4837
With an abundance of data and evidence, Move UP explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. This provocative, ambitious and entertaining book devises a formula that will allow countries and individuals to assess their own potential for upward mobility. Drawing on science and statistics as much as on human instinct and emotion, Move UP reconsiders the modern world with a motion to improving it.

    • Business & Economics

The Space Barons

Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos
Author: Christian Davenport
Publisher: PublicAffairs
ISBN: 1610398300
Category: Business & Economics
Page: 320
View: 6848
The historic quest to rekindle the human exploration and colonization of space led by two rivals and their vast fortunes, egos, and visions of space as the next entrepreneurial frontier The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

    • Business & Economics

Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication
Author: Kara Alaimo
Publisher: Routledge
ISBN: 1317425413
Category: Business & Economics
Page: 496
View: 1232
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

    • Business & Economics

The Culture Code

The Secrets of Highly Successful Groups
Author: Daniel Coyle
Publisher: Bantam
ISBN: 0804176981
Category: Business & Economics
Page: 304
View: 366
"A toolkit for building a cohesive, innovative and successful group culture, from the New York Times bestselling author of The Talent Code. Daniel Coyle spent three years researching the question of what makes a successful group tick, visiting some of the world's most productive groups--including Pixar, Navy SEALs, Zappos, IDEO, and the San Antonio Spurs. Coyle discovered that high-performing groups relentlessly generate three key messages that enable them to excel: 1) Safety - we are connected. 2) Shared Risk - we are vulnerable together. 3) Purpose - we are part of the same story. Filled with first-hand reporting, fascinating science, compelling real-world stories, and leadership tools that can apply to businesses, schools, sports, families, and any kind of group, The Culture Code will revolutionize how you think about creating and sustaining successful groups"--

    • Business & Economics

Do Good

Embracing Brand Citizenship to Fuel Both Purpose and Profit
Author: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 0814438407
Category: Business & Economics
Page: 288
View: 3050
Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

    • Psychology

The Emotional Life of Your Brain

How Its Unique Patterns Affect the Way You Think, Feel, and Live--and how You Can Change Them
Author: Richard J. Davidson,Sharon Begley
Publisher: Penguin
ISBN: 0452298881
Category: Psychology
Page: 279
View: 5397
A pioneer in brain research outlines a blueprint for human emotions while sharing practical strategies for correcting unhealthy emotional styles, providing recommendations for areas ranging from everyday well-being to the treatments of such conditions as autism and depression. Reprint. 100,000 first printing.

    • Health & Fitness

Healing Myths, Healing Magic

Breaking the Spell of Old Illusions; Reclaiming Our Power to Heal
Author: Donald M. Epstein
Publisher: Amber-Allen Publishing
ISBN: 1934408204
Category: Health & Fitness
Page: 216
View: 416
Healing Myths, Healing Magic examines the deeply ingrained stories, or myths, we commonly hold about how our bodies heal ¿ myths that can actually inhibit healing. In this breakthrough book, Epstein divides the healing myths into four categories: social, biomedical, religious, and new age. He exposes each myth individually, then suggests an alternative, or Healing Magic, to help us reclaim our body¿s natural ability to heal.

    • Business & Economics

Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity

Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity
Author: Martin J. Gannon,Rajnandini Pillai
Publisher: SAGE
ISBN: 1412995930
Category: Business & Economics
Page: 657
View: 5741
In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

    • Design

Brandwashed

O lado oculto do marketing - controlamos o que compramos ou são as empresas que escolhem por nós?
Author: Martin Lindstrom
Publisher: Casa Educação - (Casa Educação Soluções Educacionais LTDA)
ISBN: 8565482073
Category: Design
Page: 276
View: 1870
Martin Lindstrom, um dos mais importantes profissionais de marketing do mundo, desvenda todas as estratégias secretas do marketing e da propaganda. Se você já comprou brinquedos de marcas específicas a pedido dos seus filhos, leu um livro só porque ele estava na lista de best-sellers, dormiu com o seu iPhone debaixo do travesseiro, "curtiu" algo no Facebook ou aceitou o cartão fidelidade de uma loja, então você foi brandwashed. Martin Lindstrom sabe disso porque participa da guerra das marcas há mais de vinte anos. E agora ele aponta os holofotes para o seu próprio campo de trabalho e revela todas as estratégias psicológicas usadas para manipular nossas mentes e nos persuadir a comprar.

    • Business & Economics

Free Prize Inside

How to Make a Purple Cow
Author: Seth Godin
Publisher: Penguin
ISBN: 1101218452
Category: Business & Economics
Page: 256
View: 5369
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life. From the Trade Paperback edition.

    • Computers

Blown to Bits

Your Life, Liberty, and Happiness After the Digital Explosion
Author: Harold Abelson,Ken Ledeen,Harry R. Lewis
Publisher: Addison-Wesley Professional
ISBN: 0137135599
Category: Computers
Page: 366
View: 5405
Every day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can't escape this explosion of digital information and few of us want to-the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data. Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn't the Internet be censored the way radio and TV are? is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this? Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call To The human consequences of the digital explosion.

    • Language Arts & Disciplines

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 148337758X
Category: Language Arts & Disciplines
Page: 440
View: 1636
Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

    • Psychology

Wired to Connect

The Surprising Link Between Brain Science and Strong, Healthy Relationships
Author: Amy Banks,Leigh Ann Hirschman
Publisher: TarcherPerigee
ISBN: 1101983213
Category: Psychology
Page: 320
View: 5057
Originally published in 2015 under the title: Four ways to click: rewire your brain for stronger, more rewarding relationships.

    • Social Science

The Fourth Age

Smart Robots, Conscious Computers, and the Future of Humanity
Author: Byron Reese
Publisher: Simon and Schuster
ISBN: 1501158589
Category: Social Science
Page: 336
View: 6304
As we approach a great turning point in history when technology is poised to redefine what it means to be human, The Fourth Age offers fascinating insight into AI, robotics, and their extraordinary implications for our species. In The Fourth Age, Byron Reese makes the case that technology has reshaped humanity just three times in history: - 100,000 years ago, we harnessed fire, which led to language. - 10,000 years ago, we developed agriculture, which led to cities and warfare. - 5,000 years ago, we invented the wheel and writing, which lead to the nation state. We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how—rather than what—we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity. By asking questions like “Are you a machine?” and “Could a computer feel anything?”, Reese leads you through a discussion along the cutting edge in robotics and AI, and, provides a framework by which we can all understand, discuss, and act on the issues of the Fourth Age, and how they’ll transform humanity.