• Computers

The Digital Crown

Winning at Content on the Web
Author: Ahava Leibtag
Publisher: Newnes
ISBN: 0124076572
Category: Computers
Page: 358
View: 1729
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

    • Computers

Content Strategy for the Web


Author: Kristina Halvorson,Melissa Rach
Publisher: New Riders
ISBN: 0132883244
Category: Computers
Page: 216
View: 9455
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

    • Sports & Recreation

Most Glorious Crown

The Story of America's Triple Crown Thoroughbreds from Sir Barton to American Pharaoh
Author: Marvin Drager,Ed McNamara
Publisher: Triumph Books
ISBN: 163319468X
Category: Sports & Recreation
Page: 320
View: 7575
The definitive work on this rare coronation, this book delves into the history, personalities, and subplots of each of the 12 Triple Crown champions. From Sir Barton in 1919 through American Pharaoh in 2015, each Triple Crown winner has exhibited a true personality and charisma befitting of super stardom and renowned author Marvin Drager's prose brings to life these 12 remarkable stories. The Most Glorious Crown is a unique and fascinating inspection of each champion, their jockeys, owners, and trainers, as well as a riveting account of each race and the events leading up to each historic event. This magnificent oversized book includes more than 150 archival, authentic black-and-white photographs of each thoroughbred throughout different stages of its career. It also includes actual racing forms from each race for the Triple Crown. This new, updated edition features chapters on the 37 year gap between Triple Crown winners and 2015 champion American Pharaoh.

    • Performing Arts

TV Writing On Demand

Creating Great Content in the Digital Era
Author: Neil Landau
Publisher: Taylor & Francis
ISBN: 135178420X
Category: Performing Arts
Page: 314
View: 3001
TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more. Although the companion website is still under construction, you can reach out to John Makowski ([email protected]) in order to receive all online content.

    • Business & Economics

Curation Nation: How to Win in a World Where Consumers are Creators


Author: Steven Rosenbaum
Publisher: McGraw Hill Professional
ISBN: 0071762337
Category: Business & Economics
Page: 304
View: 2149
Business Leaders Are Buzzing About Curation Nation “An indispensible guide to the brave new media world.” —Arianna Huffington, editor in chief, the Huffington Post “Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.” —Daniel H. Pink, New York Times bestselling author of Drive “A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.” —Bonin Bough, Global Director, Digital and Social Media, PepsiCo “Perfectly on-trend—an insightful guide to the future. So entertaining you won’t put it down.” —Chris Meyer, author of Blur “Read this book. Embrace curation, and you’ll be ready to ‘crush it’ with focus and passion in the noisy new world of massive data overload.” —Gary Vaynerchuk, New York Times bestselling author of Crush It “Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.” —Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness “Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.” —Clay Shirky, author of Cognitive Surplus and Here Comes Everybody About the Book: Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant. In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web. As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer. Learn more at CurationNation.org.

    • Language Arts & Disciplines

Comparing Media from Around the World


Author: Robert McKenzie
Publisher: Pearson College Division
ISBN: N.A
Category: Language Arts & Disciplines
Page: 372
View: 4453
Featuring an innovative organization and in-depth research, Comparing Media from Around the World discusses how media systems are similar and different across the globe. This book discusses the fundamental elements of media systems and shows how they are used in eight sample countries. Unlike other books, it is organized according to media elements, with comparative discussions of all eight countries within each chapter. This helps readers make connections and comparisons between the countries and allows them to apply the concepts to other countries not discussed in the book. Comparing Media from Around the World also features exciting photographs from the sample countries showing not only the media but how they are experienced in context (for example, a newspaper stand in France and an internet cafe in Ghana).

    • Computers

Letting Go of the Words

Writing Web Content that Works
Author: Janice Redish
Publisher: Elsevier
ISBN: 0123859301
Category: Computers
Page: 368
View: 9101
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

    • Sports & Recreation

Duel for the Crown

Affirmed, Alydar, and Racing's Greatest Rivalry
Author: Linda Carroll,David Rosner
Publisher: Simon and Schuster
ISBN: 1476733228
Category: Sports & Recreation
Page: 368
View: 6626
A gripping look at the great duel between Affirmed, the last horse to win the Triple Crown—comprised of the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes—and his archrival, Alydar. From the moment they first galloped head-to-head in Saratoga Springs, the two chestnut colts showed they were the stuff of racing legend. Alydar, all muscle with a fearsome closing kick, was already the popular favorite to win the Kentucky Derby. Affirmed, deceptively laid-back streamlined elegance, was powered forward by his steely determination not to settle for second place. In the Sport of Kings, the Triple Crown is the most valued prize, requiring a horse to win not just one race, but three: the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes. And 1978 would not be just for the record books, but also one of the greatest dramas ever played out in the racing world. There were names to conjure with, worthy of the Sport of Kings. The bloodline of Native Dancer. The teen wonderboy jockey Steve Cauthen. The once unbeatable Calumet Farm—the Damn Yankees of the racing world—now in eclipse and hoping for a comeback. The newcomer Harbor View Farm—owned by brash financier Louis Wolfson, who wouldn’t let even a conviction and a prison sentence for securities violations stand in the way of his dreams of glory. And the racetracks themselves: Belmont, Saratoga, Pimlico. And, of course, Churchill Downs. It has been thirty-five years since Affirmed and Alydar fought for the Triple Crown, thirty-five years when no other horse has won it. Duel for the Crown brings this epic battle to life. Not just two magnificent Thoroughbreds but the colorful human personalities surrounding them, caught up in an ever-intensifying battle of will and wits that lasted until the photo finish of the final Triple Crown race . . . and Alydar and Affirmed leaped into the history books.

    • Computers

Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project
Author: Margot Bloomstein
Publisher: Elsevier
ISBN: 0123919290
Category: Computers
Page: 184
View: 9217
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

    • Computers

Ten Arguments for Deleting Your Social Media Accounts Right Now


Author: Jaron Lanier
Publisher: Henry Holt
ISBN: 125019668X
Category: Computers
Page: 160
View: 6221
"You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--

    • Computers

The Apple Watch Book

Master the most personal computer in your life
Author: Scott McNulty
Publisher: Peachpit Press
ISBN: 0134177797
Category: Computers
Page: 272
View: 9172
The Apple Watch is more than a timepiece and a fashion accessory. The watch is designed to be a very personal assistant, from paying for groceries or a coffee to keeping a detailed record of your daily physical activity. Author Scott McNulty has organized the book around events and activities, showing how to use the watch in various settings. The book starts off with an essential “Apple Watch 101” section that gets you up and running quickly. You learn the watch’s gestures and presses, how to use the digital crown, and how to change the band, for example. Scott then looks at how to use the watch in different settings. At work, how to set tasks and check email. After work, how to meet up with friends, find a place to eat, and get directions. At the gym, how to monitor your workout activities and monitor your heart rate. And you don’t have to be at the gym. Learn how to use the watch to track your daily physical activities, from how much you walk each time to gentle reminders to get up and move if you’ve been sitting too long. Organized around your life, this book will help you get the most from your Apple Watch. Readers will learn how to: * Set up the watch and pair it with their iPhone. * Manage messages, calls,notifications, and mail. * Make sketches and use as a walkie-talkie. * Monitor their workout activities and set and achieve goals. * Use Apple Pay. * Listen to music, using Maps, take photos, and more.

    • Sports & Recreation

Affirmed

The Last Triple Crown Winner
Author: Lou Sahadi
Publisher: Macmillan
ISBN: 1429967064
Category: Sports & Recreation
Page: 304
View: 2796
In 1978, racing fans witnessed a rivalry for the ages when a horse hailing from Harbor View Farm named Affirmed and an eighteen-year-old jockey dubbed "Stevie Wonder" faced off against the celebrated Alydar and emerged victorious in each leg of the Triple Crown---by a combined margin of less than two lengths. In this long-overdue biography of Affirmed, veteran sportswriter Lou Sahadi captures the life and spirit of this indomitable horse who twice earned Horse of the Year honors and placed #12 on the Blood-Horse list of "Top 100 Racehorses of the 20th Century." The descendent of Man o' War and War Admiral, Affirmed possessed an unrivaled combination of speed and heart. Sahadi chronicles how the initially docile chestnut colt began his stellar rise in 1977, winning seven times and placing twice in nine races. Entering the 1978 season, many experts speculated that Alydar, the latest prize product from the storied Calumet Farm, would prove himself the better horse on longer distances, as he had done in the Champagne Stakes the previous October. Trainer Laz Barrera opted to run Affirmed in three races in California—away from Alydar—in the lead-up to the Kentucky Derby, a strategy that paid off as Affirmed, under reigning Sports Illustrated Sportsman of the Year jockey Stevie Cauthen, bested his rival in three races that fascinated even the most casual of sports fans. Affirmed also delivers fascinating subplots including that of jockey Louis Pincay Jr., who took over for Cauthen in the winter of 1979 and rode Affirmed to victory in the horse's final seven races; and owner Louis Wolfson, the Wall Street financier who found redemption in Harbor View Farm with Affirmed after Wolfson served one year in a federal prison, his conviction having led to the resignation of Supreme Court justice Abe Fortas. Sahadi draws on interviews with Cauthen, some members of the Wolfson family, and many more to tell the story of how Affirmed emerged from one of the most exciting showdowns in sports history to capture imaginations across America. Telling a story that transcended the Thoroughbred racing world, Affirmed finally gives this courageous horse his due.

    • Computers

The Cult of the Amateur

How Blogs, MySpace, YouTube, and the Rest of Today's User-generated Media are Destroying Our Economy, Our Culture, and Our Values
Author: Andrew Keen
Publisher: Crown Business
ISBN: 0385520816
Category: Computers
Page: 236
View: 5155
A Silicon Valley insider offers a provocative look at the dark side of the new digital revolution, Web 2.0, and its detrimental influence on modern-day culture, society, and business, explaining the devastating repercussions of this cult of the amateur and offering concrete solutions for countering its impact on modern life. Reprint. 17,500 first printing.

    • Human-computer interaction

The UX Careers Handbook


Author: Cory Lebson
Publisher: Focal Press
ISBN: 9781138958678
Category: Human-computer interaction
Page: 298
View: 8904
The UX Careers Handbook offers an insider's look at how to be a successful User Experience (UX) professional from comprehensive career pathways to learning, personal branding, networking skills, building of resumes and portfolios, and actually landing a UX job. This book goes in-depth to explain what it takes to get into and succeed in a UX career, be it as a designer, information architect, strategist, user researcher, or in a variety of other UX career specialities. It presents a wealth of resources designed to help readers develop and take control of their UX career success including perspectives and advice from experts in the field. Features insights and personal storiesfrom a range of industry-leading UX professionals to show readers how they broke into the industry, and evolved their own careers over time. Accompanied by a companion websitethat provides readers with featured articles and updated resources covering new and changing information to help them stay on top of this fast-paced industry. Provides worksheets and activitiesto help readers make decisions for their careers and build their own careers. Not only for job seekers! The UX Careers Handbookis also a must-have resource for: Employers and recruiterswho want to better understand how to hire and retain UX staff. Undergraduate and graduate students who are thinking about their future careers Those in other related (or even unrelated) professionswho are thinking of starting to do UX work

    • Business & Economics

The Whuffie Factor

Using the Power of Social Networks to Build Your Business
Author: Tara Hunt
Publisher: Crown Business
ISBN: 0307449416
Category: Business & Economics
Page: 320
View: 661
The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it? As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book. While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is whuffie–social capital–and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam–met with negative reactions and a loss of social capital. The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on­line communities. By connecting with your customers through community interaction, you’ll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps–recording industry, anyone?–Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success. For those without millions–even thousands–to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them–as well as the entrepreneur–The Whuffie Factor is an eye-opening guide to a world they probably don’t understand all that well. From the Hardcover edition.

    • Performing Arts

TV Outside the Box

Trailblazing in the Digital Television Revolution
Author: Neil Landau
Publisher: CRC Press
ISBN: 1317439716
Category: Performing Arts
Page: 470
View: 3956
TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.

    • Sports & Recreation

American Pharoah

The Untold Story of the Triple Crown Winner's Legendary Rise
Author: Joe Drape
Publisher: Hachette Books
ISBN: 9780316268851
Category: Sports & Recreation
Page: 304
View: 2826
NEW YORK TIMES BESTSELLER History was made at the Belmont Stakes in Summer 2015 when American Pharoah won the Triple Crown title, the first racehorse to achieve the momentous feat since Affirmed in 1978. Pharoah was the crowd favorite, as spectators had anxiously anticipated the American Thoroughbred's victory, already a proven winner at the year's earlier Kentucky Derby and Preakness races. By all appearances, American Pharoah has led a successful career, unmarred by any controversy as he was the undisputed champion-only twelve horses total in American history have won the Triple Crown. Unfortunately however, his training team has not fared nearly as well. With accusations ranging from sour business transactions to poor gambling practices to active litigation with bankruptcy courts and other legal cases pending, his owner Ahmed Zayat has many rooting against him. The flamboyant Egyptian-American businessman has been leading a double-life that has threatened to overwhelm his small empire. Victor Espinoza, the famed racehorse's relentless jockey, left rural Mexico only to face harsh conditions on a farm where he had to overcome his fear of horses before learning that he had a gift for race riding. Finally, Bob Baffert, American Pharoah's trainer, has an interesting arc that includes tremendous wins, personal losses, and controversial medication violations. Beginning with American Pharoah's modest showing at his first maiden race in 2014, New York Times sportswriter Joe Drape recounts the winning thoroughbred's explosive racing career by weaving in details of Zayat's questionable business practices, Espinoza's heartbreaking loss with California Chrome last year, and Baffert's temperamental, unreliable track record. By interviewing the parties involved and taking readers behind the scenes of the making of America's latest Triple Crown winner, Drape unfurls a tale "that transcends athletics, a story of adolescence and small-town life" (Publishers Weekly), and all the corruption, illegal gambling, and secretive business practices that can flourish in the shadows of greatness.

    • Juvenile Fiction

Crown

An Ode to the Fresh Cut
Author: Derrick Barnes
Publisher: Agate Publishing
ISBN: 1572848081
Category: Juvenile Fiction
Page: N.A
View: 6940
“One of the best reads for young black boys in years, it should be in every library, media center, and, yes, barbershop.” —Kirkus Reviews, starred review The barbershop is where the magic happens. Boys go in as lumps of clay and, with princely robes draped around their shoulders, a dab of cool shaving cream on their foreheads, and a slow, steady cut, they become royalty. That crisp yet subtle line makes boys sharper, more visible, more aware of every great thing that could happen to them when they look good: lesser grades turn into As; girls take notice; even a mother’s hug gets a little tighter. Everyone notices. A fresh cut makes boys fly. This rhythmic, read-aloud title is an unbridled celebration of the self-esteem, confidence, and swagger boys feel when they leave the barber’s chair—a tradition that places on their heads a figurative crown, beaming with jewels, that confirms their brilliance and worth and helps them not only love and accept themselves but also take a giant step toward caring how they present themselves to the world. The fresh cuts. That’s where it all begins. Crown: An Ode to the Fresh Cut is a high-spirited, engaging salute to the beautiful, raw, assured humanity of black boys and how they see themselves when they approve of their reflections in the mirror.

    • Business & Economics

The Fourth Industrial Revolution


Author: Klaus Schwab
Publisher: Broadway Business
ISBN: 1524758868
Category: Business & Economics
Page: 184
View: 6183
In the bestselling tradition of The Fred Factorand What the CEO Wants You to Know, bestselling author and quality guru Subir Chowdhury (The Power of Six Sigma), tackles a question that has haunted him in his consulting work with companies for years. Why is it that some companies improve 50x, while others improve only incrementally? The ideas and training, after all, is the same. What is the difference? That is the question he tackles in this compelling and empowering new book. In The Difference, Subir Chowdhury looks at what distinguishes a company that adopts his quality training processes, and improves 5x, versus a company that adopts the same training and consulting, but increases their profits and quality 50x. The difference, he claims, is this short, engaging, and insightful book, is the people in your workplace, on your staff, in your executive offices. The best processes and training programs in the world will not lead to world-class operations, unless a company first looks to the people who make up their workforce. Only by creating a "caring mindset" -- a culture built upon straightforwardness, honest and openness; a management structure that thinks about the concerns of their people; a workplace that inspires accountability and engagement; and managers and employees who tackle the challenges they face with perseverance and resolve, can companies flourish and excel.

    • Computers

Search Analytics for Your Site

Conversations with Your Customers
Author: Louis Rosenfeld
Publisher: Rosenfeld Media
ISBN: 1933820047
Category: Computers
Page: 224
View: 9844
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.