• Transportation

The Lexus Story

Author: Jonathan Mahler,Maximillian Potter
Publisher: Melcher Media
Category: Transportation
Page: 231
View: 7538
THE LEXUS STORY is the official, inside account of the making of America's leading luxury automotive brand. From the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate into ideals of luxury into steel, glass, and rubber, THE LEXUS STORY takes readers deep inside the making of first-class automobiles.

    • Business & Economics

The Lexus and the Olive Tree

Understanding Globalization
Author: Thomas L. Friedman
Publisher: Macmillan
ISBN: 1250013747
Category: Business & Economics
Page: 490
View: 4570
A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting every part of society--economically, politically, and culturally--abroad and at home.

    • Business & Economics


The Relentless Pursuit
Author: Chester Dawson
Publisher: John Wiley & Sons
ISBN: 0470828072
Category: Business & Economics
Page: 300
View: 2903
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

    • Business & Economics


the relentless pursuit : how Toyota Motor went from "0-60" in the global luxury car market
Author: Chester Dawson
Publisher: John Wiley & Sons Inc
Category: Business & Economics
Page: 254
View: 401
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

    • Fiction

The Amityville Horror

Author: Jay Anson
Publisher: Simon and Schuster
ISBN: 1416507698
Category: Fiction
Page: 256
View: 2904
The classic and terrifying story of one of the most famous supernatural events--the infamous possessed house on Long Island from which the Lutz family fled in 1975.

    • Business & Economics

The Race to the Top

The Real Story of Globalization
Author: Tomas Larsson
Publisher: Cato Institute
ISBN: 9781930865143
Category: Business & Economics
Page: 164
View: 5062
"A revision and expansion of the book originally published by Timbro in Swedish as Vèarldens Klassresa (1999)"--Introd. Includes bibliographical references (p. 149-155) and index.

    • Transportation

Mazda MX-5

The Complete Story
Author: Antony Ingram
Publisher: Crowood
ISBN: 1847976352
Category: Transportation
Page: 176
View: 5727
At over 900,000 cars produced - and counting - the Mazda MX-5 holds the Guinness World Record as the best-selling two-seater sports car ever produced. And while mere numbers should not be the only barometer of success, it has taken a car of the MX-5's talent to capture the imagination of both enthusiasts and the general motoring public alike. Mazda MX-5 - The Complete Story examines the design, development and production of this innovative sports car. Topics covered include: Details of the engine and drivetrain technology that gave the MX-5 its sharp handling and performance; Chronicles the stories of the engineers and designers behind the MX-5's success; Looks at the closest contemporary rivals to the car, and why the MX-5 was far and away the most successful; Covers all special editions and the racing story; Includes a detailed buyer's guide for each generation, specification tables and owner's experiences. A concise, detailed guide to this groundbreaking and innovative sports car. Superbly illustrated with 200 colour photographs. Antony Ingram is a freelance motoring writer and is passionate about classic cars and modern performance vehicles.

    • Fiction

My New American Life

A Novel
Author: Francine Prose
Publisher: Harper Collins
ISBN: 0062079255
Category: Fiction
Page: 336
View: 9723
“Francine Prose is a world-classsatirist who’s also a world-class storyteller.”—Russell Banks Francine Prose captures contemporary America at itsmost hilarious and dreadful in My New American Life, a darkly humorousnovel of mismatched aspirations, Albanian gangsters, and the ever-elusiveAmerican dream. Following her New York Times bestselling novels BlueAngel and A Changed Man, Prose delivers the darkly humorous storyof Lula, a twenty-something Albanian immigrant trying to find stability andcomfort in New York City in the charged aftermath of 9/11. Set at the frontlines of a cultural war between idealism and cynicism, inalienable rights andimplacable Homeland Security measures, My New American Life is a movingand sardonic journey alongside a cast of characters exploring what it means tobe American.

    • Fiction

Armageddon's Princess

Author: Anthony Pacheco
Publisher: N.A
ISBN: 9780988365247
Category: Fiction
Page: 378
View: 4330
ANGRY PRINCESS IS ANGRY. Investigator Lexus Nancy Toulouse, ex-soldier extreme: finds her Libido Generator is on the fritz, learns her old warship wants to "get back together" (despite the fact she already has four husbands!), loses whatever war-torn sanity she had left in a crime reenactment and becomes the Princess Concubine to the mysterious Empress. Then, while trying on lingerie, someone tried to blow her up and she regenerated all the way back to a teenager. Now there will be lots of blood AND NONE OF IT HERS.

    • Transportation

Lexus – The challenge to create the finest automobile

Author: Brian Long
Publisher: Veloce Publishing Ltd
ISBN: 178711032X
Category: Transportation
Page: 192
View: 2279
In a bold bid to enter the prestigious luxury car market, Toyota launched its Lexus marque in 1989 with the LS400. Impeccable attention to detail, advanced engineering, sourcing of first quality materials from around the world and meticulous build quality ensured that cars wearing the Lexus badge could compete directly with the established products of Mercedes-Benz, BMW and Jaguar. Motoring journalists around the world were quick to confirm the inherent quality of the Lexus, allowing the new marque to become established amazingly quickly and to make serious inroads into the sales territories of other prestige brands. This book covers the complete year-by-year development of the Lexus line, including the equivalent models in Japan. Written by an acknowledged Toyota expert with the full co-operation of the company and its many subsidiaries worldwide, this is the definitive history of the marque.

    • Business & Economics

The Positive Dog

A Story About the Power of Positivity
Author: Jon Gordon
Publisher: John Wiley & Sons
ISBN: 1118234863
Category: Business & Economics
Page: 128
View: 1250
Discover the benefits of being positive. We all have two dogs inside of us. One dog is positive, happy, optimistic, and hopeful. The other dog is negative, mad, sad, pessimistic, and fearful. These two dogs often fight inside us, but guess who wins the fight? The one you feed the most. So begins the story about a negative mutt named Matt and a big dog named Bubba who teaches him how to feed himself with positivity each day and in the process Matt transforms his own life and the shelter they call home. The Positive Dog is an inspiring, heartwarming story that not only reveals the strategies and benefits of being positive but also an essential truth for humans: Being positive doesn't just make you better. It makes everyone around you better.

    • Business & Economics

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 9780470527757
Category: Business & Economics
Page: 368
View: 9532
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

    • Literary Criticism

The Seven Basic Plots

Why We Tell Stories
Author: Christopher Booker
Publisher: Bloomsbury Publishing
ISBN: 1441116516
Category: Literary Criticism
Page: 736
View: 2041
This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years. This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

    • Jaguar XK automobiles

Jaguar Design

A Story of Style
Author: Nick Hull
Publisher: Porter Press
ISBN: 9781907085291
Category: Jaguar XK automobiles
Page: 512
View: 1099
This is, essentially, the story of three men--Jaguar company founder and owner Sir William Lyons, aerodynamicist Malcolm Sayer and current Design Director Ian Callum.

    • Fiction

Under the Same Stars

Author: Tim Lott
Publisher: Simon and Schuster
ISBN: 1849835837
Category: Fiction
Page: 352
View: 7694
When two brothers take a road trip to visit their ill father, their journey reveals, not only an unexpected friendship, but also some surprising truth It is late summer 2008 and forty-year-old Salinger Nash, who has been plagued since adolescence by a mercurial depression, leaves the north-west London house he shares with girlfriend for his older brother, Carson's home in New Orleans. It is Carson who has persuaded Salinger that they should visit their estranged father on his deathbed in Las Cruces, and use it as an opportunity to heal old wounds. However it is with a sense of foreboding that Salinger sets off with his brother on a road trip from New Orleans in Carson's prized brand new Lexus, as their relationship is far from amicable. Tender, funny, unflinching, this is a road trip story in the great American literary tradition and an exploration of sibling rivalry that harks back to Cain and Abel. It is a vivid glimpse of a country through the eyes of an outsider, a profound exploration of brotherhood and a gripping journey of the soul. 'With its tender, funny, unflinchingly exploration of sibling rivalry, this is a vivid glimpse of a country through the eyes of an outsider, a profound exploration of brotherhood and a gripping journey of the soul' - GQ 'There is a tragic rejection at the heart of the story. Lott is attempting to solve what he sees as a deep-rooted crime against humanity, excavating the blank spaces beneath the rawness of everyday life' - Independent 'Under the Same Stars, a tender-hearted novel of sibling rivalries, is no less memorable than his family memoir The Scent of Dried Roses' - Spectator

    • Business & Economics


How Every Great Company Listens to the Voice of the Customer
Author: Chris Denove,James Power
Publisher: Penguin
ISBN: 1101216328
Category: Business & Economics
Page: 288
View: 4325
For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction. Although most businesses pay lip service to putting customers first, few actually listen to the voice of the customer and use it as a tangible asset. In this book, J. D. Power and Associates provides an insider’s perspective on some of the most successful companies on the planet. Corporate giants such as Toyota and Staples and local legends like Mike Diamond Plumbing all use customer satisfaction as their key to market dominance. Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share, and profits. The book provides extensive coverage of the varying touchpoints of consumer satisfaction—covering every type of business from service providers to product manufacturers—and shows companies in detail how to make a commitment to consumers at the highest levels and translate this commitment into strategies and practices. For any business that wants to reap the rewards that come when they truly put the customer first, this is the ultimate guide. From the Hardcover edition.

    • Business & Economics

Arrogance and Accords

The Inside Story of the Honda Scandal
Author: Steve Lynch
Publisher: N.A
Category: Business & Economics
Page: 310
View: 8654
"There was a remarkable lack of quid pro quo in most of the arrangements between dealer and Honda executive--no yen for yang. One of the club's unspoken regulations was that you could ask a dealer for something but could not promise anything in return beyond the unspoken agreement of a little back-scratching. Dealers who participated opened a pipeline to additional Honda stores andmore truckloads of Honda automobiles...To the tainted officials, every retailer was Santa Claus and every gift a heart-pounding rush. An innocent dealer gratuity of a fruit basket would turn a Honda exec into a crazed border inspector, flinging fruit as he ripped the gift apart to find a prize that was not there.

    • Social Science

The World Is Flat 3.0

A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
Publisher: Picador
ISBN: 9781429923071
Category: Social Science
Page: 672
View: 8458
This Independence Day edition of The World is Flat 3.0 includes an an exclusive preview of That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back, by Thomas L. Friedman and Michael Mandelbaum, on sale September 5th, 2011. A New Edition of the Phenomenal #1 Bestseller "One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures. The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.

    • Audi automobile

Four Rings

The Audi Story
Author: Delius Klasing
Publisher: Delius Klasing Verlag Gmbh
ISBN: 9783768826730
Category: Audi automobile
Page: 368
View: 7358
- Covers the complete history of Audi from 1899-2009, in fascinating text and 1,000 illustrations From the very start, the four interlinked rings were the brand emblem of Auto Union AG, the second-largest German motorvehicle manufacturer when the company was formed in the town of Chemnitz in 1932. The rings symbolized the indissoluble character of the entity created by the merger of four motor-vehicle brands from the German state of Saxony: Audi, DKW, Horch and Wanderer. This emblem summarized the tradition of car and motorcycle construction in that region, already many decades old, and was also evidence of the companies' determination to continue shaping the future of the motor vehicle. Today, Audi AG makes the same statement with its four-ring emblem: awareness of tradition, orientation toward the future. Four Rings: The Audi Story presents the history of Audi comprehensively and in a stimulating, highly informative manner, and includes company and product history data. The reader will be taken on a journey through a century of modern history and will experience the profound economic changes that occurred during this period. More than a thousand illustrations bear witness to the developments during this exciting period, and there are tables that round off the factual information provided and give the book the character of a work of reference.