• Reference

The Yahoo! Style Guide

The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Author: Yahoo!,Chris Barr
Publisher: St. Martin's Griffin
ISBN: 9781429922166
Category: Reference
Page: 528
View: 6885
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

    • Computers

Clout

The Art and Science of Influential Web Content
Author: Colleen Jones
Publisher: Pearson Education
ISBN: 9780132562911
Category: Computers
Page: 240
View: 1788
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

    • Reference

The Yahoo! Style Guide: Writing for an Online Audience

Writing for an Online Audience
Author: Yahoo!,Chris Barr
Publisher: St. Martin's Griffin
ISBN: 1429958944
Category: Reference
Page: 32
View: 8313
Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.

    • Juvenile Fiction

The Lost Island of Tamarind


Author: Nadia Aguiar
Publisher: Penguin UK
ISBN: 0141908971
Category: Juvenile Fiction
Page: 448
View: 2571
Three children. Alone on the ocean waves, after a fierce storm throws their parents from the Pamela Jane into the icy waters below. Maya, Simon and Penny now face a wild rescue adventure that will lead them to a truly magical place . . . Imagine an island with green mountains looming over pink sandy beaches and tide pools lit by the moon. An island with the darkest of secrets, where pirates lurk and jaguars roam – and a precious stone holds a power that is both wondrous and terrifying. This is where the children must go. No one from the Outside has escaped the island before. Danger is everywhere. But they can’t turn back now. Could you?

    • Language Arts & Disciplines

A World Without "Whom"

The Essential Guide to Language in the BuzzFeed Age
Author: Emmy J. Favilla,BuzzFeed
Publisher: Bloomsbury Publishing USA
ISBN: 1632867591
Category: Language Arts & Disciplines
Page: 400
View: 7155
"A provocative and jaunty romp through the dos and don'ts of writing for the internet" (NYT)--the practical, the playful, and the politically correct--from BuzzFeed copy chief Emmy Favilla. A World Without "Whom" is Eats, Shoots & Leaves for the internet age, and BuzzFeed global copy chief Emmy Favilla is the witty go-to style guru of webspeak. As language evolves faster than ever before, what is the future of "correct" writing? When Favilla was tasked with creating a style guide for BuzzFeed, she opted for spelling, grammar, and punctuation guidelines that would reflect not only the site's lighthearted tone, but also how readers actually use language IRL. With wry cleverness and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the rules laid out by Strunk and White: A world without "whom," she argues, is a world with more room for writing that's clear, timely, pleasurable, and politically aware. Featuring priceless emoji strings, sidebars, quizzes, and style debates among the most lovable word nerds in the digital media world--of which Favilla is queen--A World Without "Whom" is essential for readers and writers of virtually everything: news articles, blog posts, tweets, texts, emails, and whatever comes next . . . so basically everyone.

    • Business & Economics

Paid Attention

Innovative Advertising for a Digital World
Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category: Business & Economics
Page: 216
View: 2307
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.

    • Language Arts & Disciplines

Contemporary Editing


Author: Cecilia Friend,Don Challenger
Publisher: Routledge
ISBN: 1135941416
Category: Language Arts & Disciplines
Page: 440
View: 2575
Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.

    • Juvenile Nonfiction

Blogger or Journalist? Evaluating What Is the Press in the Digital Age


Author: Tracy Brown
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448883741
Category: Juvenile Nonfiction
Page: 48
View: 388
From the Introduction: The days of relying on the newspaper delivery boy to deliver information to households are long over. The Internet and mobile phone technologies have changed how information is gathered and delivered in ways that can't be overstated. They have allowed people worldwide to gather, share, and access news as it's happening. The Internet and sites such as Facebook and YouTube have made it possible for anyone to reach a broad, global audience and for anyone with a computer to be a news provider. There is an enormous amount of content available online, on just about any topic. Viewers and readers must weed through this information to find sources that they trust and that they can rely on, in the same way that people read their daily paper or watch their favorite television news broadcast. The difference is the people who write for newspapers or television news are journalists-people whose job it is to research and deliver news to the public. When you go online, you find content from lots of different people, many of whom are not actual journalists, but interested citizens who want to share information with the public, much like journalists do. These non-journalists include writers of blogs and producers of independent news stories-people who are not working for official media outlets like established news channels or publications. Here, we will look at the differences between journalists and this new breed of news providers. We will discuss what professional standards journalists must follow that bloggers are not bound to, as well as what laws protect journalists but do not offer the same protection for non-journalists. Also discussed will be the roles different types of news providers serve in society, and how our definition of journalism is changing. The purpose is to help consumers of online news better understand where the news they read is coming from, what news they can trust, how to tell the difference between fact and opinion, and how to put together everything they read to form their own ideas about current events-and then perhaps even to share their ideas in their own online publications or blogs.

    • Body, Mind & Spirit

The Malleus Maleficarum


Author: Heinrich Kramer,James Sprenger
Publisher: Cosimo, Inc.
ISBN: 1602063842
Category: Body, Mind & Spirit
Page: 292
View: 2281
"A handbook for hunting and punishing witches to assist the Inquisition and Church in exterminating undesirables. Mostly a compilation of superstition and folklore, the book was taken very seriously at the time it was written in the 15th century and became a kind of spiritual law book used by judges to determine the guilt of the accused"--From publisher description.

    • Language Arts & Disciplines

Social Media Strategy

Marketing and Advertising in the Consumer Revolution
Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield
ISBN: 1442251549
Category: Language Arts & Disciplines
Page: 256
View: 5164
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

    • Reference

Shut Up and Write!


Author: Judy Bridges
Publisher: Redbird Studio
ISBN: 0976474204
Category: Reference
Page: 176
View: 7472

    • Reference

Developmental Editing

A Handbook for Freelancers, Authors, and Publishers
Author: Scott Norton
Publisher: University of Chicago Press
ISBN: 0226595161
Category: Reference
Page: 252
View: 9547
Editing is a tricky business. It requires analytical flair and creative panache, the patience of a saint and the vision of a writer. Transforming a manuscript into a book that edifies, inspires, and sells? That’s the job of the developmental editor, whose desk is the first stop for many manuscripts on the road to bookdom—a route ably mapped out in the pages of Developmental Editing. Author Scott Norton has worked with a diverse range of authors, editors, and publishers, and his handbook provides an approach to developmental editing that is logical, collaborative, humorous, and realistic. He starts with the core tasks of shaping the proposal, finding the hook, and building the narrative or argument, and then turns to the hard work of executing the plan and establishing a style. Developmental Editing includes detailed case studies featuring a variety of nonfiction books—election-year polemic, popular science, memoir, travel guide—and authors ranging from first-timer to veteran, journalist to scholar. Handy sidebars offer advice on how to become a developmental editor, create effective illustration programs, and adapt sophisticated fiction techniques (such as point of view, suspense, plotting, character, and setting) to nonfiction writing. Norton’s book also provides freelance copyeditors with a way to earn higher fees while introducing more creativity into their work lives. It gives acquisitions, marketing, and production staff a vocabulary for diagnosing a manuscript’s flaws and techniques for transforming it into a bestseller. And perhaps most importantly, Developmental Editing equips authors with the concrete tools they need to reach their audiences.

    • Language Arts & Disciplines

The Content Analysis Guidebook


Author: Kimberly A. Neuendorf
Publisher: SAGE Publications
ISBN: 148331507X
Category: Language Arts & Disciplines
Page: 456
View: 5273
Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

    • Cooking

The Cheese Bible


Author: Christian Teubner,Heinrich Mair-Waldburg,Friedrich-Wilhelm Ehlert
Publisher: Chartwell Books
ISBN: 9780785825746
Category: Cooking
Page: 256
View: 4229
The definitive sourcebook for one of mankind's most popular foods is illustrated with over 1,000 superb color photographs.

    • Language Arts & Disciplines

The Elements of F*cking Style

A Helpful Parody
Author: Chris Baker,Jacob Hansen
Publisher: St. Martin's Griffin
ISBN: 9781429940214
Category: Language Arts & Disciplines
Page: 96
View: 3258
The truth about English is that it can get pretty boring. Dangling modifiers, gerunds, punctuation marks--it's enough to make you want to drop out of high school. Swearing and sex on the other hand, well, these time-honored pastimes warm the cockles of our hearts. Now, The Elements of F*cking Style drags English grammar out of the ivory tower and into the gutter, injecting a dull subject with a much-needed dose of color. This book addresses everything from common questions ("What the hell is a pronoun?") to philosophical conundrums ("Does not using paragraphs or periods make my thesis read like it was written by a mental patient?"). Other valuable sections include: •All I've got in this world are my sentences and my balls, and I don't break 'em for nobody •A colon is more than an organ that gets cancer •Words your bound to f*ck up One glance at your friend's blog should tell you everything you need to know about the sorry state of the English language. This book gives you the tools you need to stop looking like an idiot on message boards and in interoffice memos. Grammar has never before been so much f*cking fun.

    • Study Aids

The Good Research Guide


Author: Martyn Denscombe
Publisher: McGraw-Hill International
ISBN: 0335220223
Category: Study Aids
Page: 349
View: 8457
As a best-selling introductory book on the basics of social research, The Good Research Guide provides an accessible yet comprehensive introduction to the main approaches to social research and the methods most commonly used by researchers in the social sciences. This edition has been updated to account for recent developments in the field such as: The emergence of mixed methods approaches Increased use of internet research More frequent use of methods such as triangulation and focus groups Developments in research ethics Written for anyone undertaking a small-scale research project, either as part of an academic course or as part of their professional development, this book provides: A clear, straightforward introduction to data collection methods and data analysis Explanations of the key decisions researchers need to take, with practical advice on how to make appropriate decisions Essential checklists to guide good practice This book is perfect for the first-time researcher looking for guidance on the issues they should consider and traps they should avoid when embarking on a social research project.

    • COMPUTERS

Designing Interfaces


Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 1449302831
Category: COMPUTERS
Page: 578
View: 9088
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.

    • Design

Type on Screen

A Critical Guide for Designers, Writers, Developers, and Students
Author: Ellen Lupton,Maryland Institute College of Art
Publisher: Chronicle Books
ISBN: 161689346X
Category: Design
Page: 208
View: 4135
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

    • Language Arts & Disciplines

Making Institutional Repositories Work


Author: Burton B. Callicott,David Scherer,Andrew Wesolek
Publisher: Purdue University Press
ISBN: 1557537267
Category: Language Arts & Disciplines
Page: 360
View: 4079

    • Social Science

Dialectic of Enlightenment


Author: Max Horkheimer,Theodor W. Adorno
Publisher: Stanford University Press
ISBN: 080478809X
Category: Social Science
Page: 304
View: 6442
Dialectic of Enlightenment is undoubtedly the most influential publication of the Frankfurt School of Critical Theory. Written during the Second World War and circulated privately, it appeared in a printed edition in Amsterdam in 1947. "What we had set out to do," the authors write in the Preface, "was nothing less than to explain why humanity, instead of entering a truly human state, is sinking into a new kind of barbarism." Yet the work goes far beyond a mere critique of contemporary events. Historically remote developments, indeed, the birth of Western history and of subjectivity itself out of the struggle against natural forces, as represented in myths, are connected in a wide arch to the most threatening experiences of the present. The book consists in five chapters, at first glance unconnected, together with a number of shorter notes. The various analyses concern such phenomena as the detachment of science from practical life, formalized morality, the manipulative nature of entertainment culture, and a paranoid behavioral structure, expressed in aggressive anti-Semitism, that marks the limits of enlightenment. The authors perceive a common element in these phenomena, the tendency toward self-destruction of the guiding criteria inherent in enlightenment thought from the beginning. Using historical analyses to elucidate the present, they show, against the background of a prehistory of subjectivity, why the National Socialist terror was not an aberration of modern history but was rooted deeply in the fundamental characteristics of Western civilization. Adorno and Horkheimer see the self-destruction of Western reason as grounded in a historical and fateful dialectic between the domination of external nature and society. They trace enlightenment, which split these spheres apart, back to its mythical roots. Enlightenment and myth, therefore, are not irreconcilable opposites, but dialectically mediated qualities of both real and intellectual life. "Myth is already enlightenment, and enlightenment reverts to mythology." This paradox is the fundamental thesis of the book. This new translation, based on the text in the complete edition of the works of Max Horkheimer, contains textual variants, commentary upon them, and an editorial discussion of the position of this work in the development of Critical Theory.