• Business & Economics

What Chinese Want

Culture, Communism and the Modern Chinese Consumer
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 1137000546
Category: Business & Economics
Page: 272
View: 8057
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

    • Business & Economics

What Chinese Want

Culture, Communism and the Modern Chinese Consumer
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 023034030X
Category: Business & Economics
Page: 258
View: 1811
A sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.

    • Business & Economics

China's World

What Does China Want?
Author: Kerry Brown
Publisher: I.B.Tauris
ISBN: 1786722194
Category: Business & Economics
Page: 256
View: 4814
China has become the powerhouse of the world economy, its incredible boom overseen by the elite members of the secretive and all-powerful communist party. But since the election of Xi Jinping as General Secretary, life at the top in China has changed. Under the guise of a corruption crackdown, which has seen his rivals imprisoned, Xi Jinping has been quietly building one of the most powerful leaderships modern China has ever seen. In CEO China, the noted China expert Kerry Brown reveals the hidden story of the rise of the man dubbed the ‘Chinese Godfather’. Brown investigates his relationship with his revolutionary father, who was expelled by Mao during the Cultural Revolution, his business dealings and allegiances in China’s regional power struggles and his role in the internal battle raging between the old men of the Deng era and the new super-rich ‘princelings’. Xi Jinping’s China is powerful, aggressive and single-minded and this book will become a must-read for the Western world.

    • Business & Economics

Myths about doing business in China


Author: H. Chee,C. West
Publisher: Springer
ISBN: 0230286771
Category: Business & Economics
Page: 164
View: 4222
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

    • Business & Economics

All Eyes East

Lessons from the Front Lines of Marketing to China's Youth
Author: Mary Bergstrom
Publisher: Palgrave Macmillan
ISBN: 113751227X
Category: Business & Economics
Page: 256
View: 9745
The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in decline. China's youth population is composed of 500 million under the age of 30 and is poised to play a vital role in the global economy. Until now, no one has focused on this powerful group and the strategies that succeed with them. Born under the one-child policy into a newly opened economy, Chinese youth are consumer pioneers almost by birthright. Backed by two parents and four grandparents, they are positioned to consume new cars, luxury products, and real estate much earlier than their foreign peers. It is youth's accumulation of power that will catapult China to become the number one consumer market across too many categories to list. In All Eyes East, author Mary Bergstrom shares years of experience studying youth and helping companies understand and better target young audiences in China. She guides readers through the stories behind the headlines to reveal the unique way that Chinese youth look at themselves and the world. Along the way, she deciphers key issues such as the phenomenon of assigning new generations every ten years (or less), the meaning and manifestations of subcultures, and the new order that has emerged as a result of the country's dramatic gender imbalance. At each step, Bergstrom marries insight to action; explaining how and why changes have occurred, what companies have done to successfully (or not) leverage trends, and what will happen next. By interviewing leaders of brands that have operated successfully in China for decades such as Pepsi, GM, Li Ning, McDonald's, Converse, JWT, and Interbrand, Bergstrom goes behind the scenes to deliver personal accounts of best practices and lessons earned. Interviews with China-focused academics and journalists help to round out a thought-provoking analysis of the world's most powerful consumers.

    • Business & Economics

Brand New China


Author: Jing Wang
Publisher: Harvard University Press
ISBN: 0674047087
Category: Business & Economics
Page: 432
View: 1516
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

    • Health & Fitness

The China Study: Revised and Expanded Edition

The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss, and Long-Term Health
Author: T. Colin Campbell,Thomas M. Campbell II
Publisher: BenBella Books, Inc.
ISBN: 1942952902
Category: Health & Fitness
Page: 496
View: 6700
The revised and expanded edition of the bestseller that changed millions of lives The science is clear. The results are unmistakable. You can dramatically reduce your risk of cancer, heart disease, and diabetes just by changing your diet. More than 30 years ago, nutrition researcher T. Colin Campbell and his team at Cornell, in partnership with teams in China and England, embarked upon the China Study, the most comprehensive study ever undertaken of the relationship between diet and the risk of developing disease. What they found when combined with findings in Colin’s laboratory, opened their eyes to the dangers of a diet high in animal protein and the unparalleled health benefits of a whole foods, plant-based diet. In 2005, Colin and his son Tom, now a physician, shared those findings with the world in The China Study, hailed as one of the most important books about diet and health ever written. Featuring brand new content, this heavily expanded edition of Colin and Tom’s groundbreaking book includes the latest undeniable evidence of the power of a plant-based diet, plus updated information about the changing medical system and how patients stand to benefit from a surging interest in plant-based nutrition. The China Study—Revised and Expanded Edition presents a clear and concise message of hope as it dispels a multitude of health myths and misinformation. The basic message is clear. The key to a long, healthy life lies in three things: breakfast, lunch, and dinner.

    • Business & Economics

Death by China

Confronting the Dragon - A Global Call to Action
Author: Peter Navarro,Greg Autry
Publisher: Pearson Prentice Hall
ISBN: 9780132367059
Category: Business & Economics
Page: 240
View: 3785
The world's most populous nation and soon-to-be largest economy is rapidly turning into the planet's most efficient assassin. Unscrupulous Chinese entrepreneurs are flooding world markets with lethal products. China's perverse form of capitalism combines illegal mercantilist and protectionist weapons to pick off American industries, job by job. China's emboldened military is racing towards head-on confrontation with the U.S. Meanwhile, America's executives, politicians, and even academics remain silent about the looming threat. Now, best-selling author and noted economist Peter Navarro meticulously exposes every form of "Death by China," drawing on the latest trends and events to show a relationship spiraling out of control. Death by China reveals how thousands of Chinese cyber dissidents are being imprisoned in "Google Gulags"; how Chinese hackers are escalating coordinated cyberattacks on U.S. defense and America's key businesses; how China's undervalued currency is damaging the U.S., Europe, and the global recovery; why American companies are discovering that the risks of operating in China are even worse than they imagined; how China is promoting nuclear proliferation in its pursuit of oil; and how the media distorts the China story--including a "Hall of Shame" of America's worst China apologists. This book doesn't just catalogue China's abuses: It presents a call to action and a survival guide for a critical juncture in America's history--and the world's.

    • History

China's Millennials

The Want Generation
Author: Eric Fish
Publisher: Rowman & Littlefield
ISBN: 144224884X
Category: History
Page: 268
View: 8911
In 1989, students marched on Tiananmen Square demanding democratic reform. The Communist Party responded with a massacre, but it was jolted into restructuring the economy and overhauling the education of its young citizens. A generation later, Chinese youth are a world apart from those who converged at Tiananmen. Brought up with lofty expectations, they’ve been accustomed to unprecedented opportunities on the back of China’s economic boom. But today, China’s growth is slowing and its demographics rapidly shifting, with the boom years giving way to a painful hangover. Immersed in this transition, Eric Fish, a millennial himself, profiles youth from around the country and how they are navigating the education system, the workplace, divisive social issues, and a resurgence in activism. Based on interviews with scholars, journalists, and hundreds of young Chinese, his engrossing book challenges the idea that today’s youth have been pacified by material comforts and nationalism. Following rural Henan students struggling to get into college, a computer prodigy who sparked a nationwide patriotic uproar, and young social activists grappling with authorities, Fish deftly captures youthful struggle, disillusionment, and rebellion in a system that is scrambling to keep them in line—and, increasingly, scrambling to adapt when its youth refuse to conform.

    • Body, Mind & Spirit

The Path

What Chinese Philosophers Can Teach Us About the Good Life
Author: Michael Puett,Christine Gross-Loh
Publisher: Simon and Schuster
ISBN: 1476777837
Category: Body, Mind & Spirit
Page: 224
View: 479
For the first time an award-winning Harvard professor shares the lessons from his wildly popular course on classical Chinese philosophy, showing you how these ancient ideas can guide you on the path to a good life today. The lessons taught by ancient Chinese philosophers surprisingly still apply, and they challenge our fundamental assumptions about how to lead a fulfilled, happy, and successful life. Self-discovery, it turns out, comes through looking outward, not inward. Power comes from holding back. Good relationships come from small gestures. Spontaneity comes from practice. And excellence comes from what you choose to do, not your “natural” abilities. Counterintuitive. Countercultural. Even revolutionary. These powerful ideas have made Professor Michael Puett's course the third most popular at Harvard University in recent years, with enrollment surging every year since it was first offered in 2006. It's clear students are drawn by a bold promise Professor Puett makes on the first day of class: “These ideas will change your life.” Now he offers his course to the world.

    • History

When China Rules the World

The End of the Western World and the Birth of a New Global Order: Second Edition
Author: Martin Jacques
Publisher: Penguin
ISBN: 9781101151457
Category: History
Page: 848
View: 8878
How China's ascendance as an economic superpower will alter the cultural, political, social, and ethnic balance of global power in the twenty-first century, unseating the West and in the process creating a whole new world According to even the most conservative estimates, China will overtake the United States as the world's largest economy by 2027 and will ascend to the position of world economic leader by 2050. But the full repercussions of China's ascendancy-for itself and the rest of the globe-have been surprisingly little explained or understood. In this far-reaching and original investigation, Martin Jacques offers provocative answers to some of the most pressing questions about China's growing place on the world stage. Martin Jacques reveals, by elaborating on three historical truths, how China will seek to shape the world in its own image. The Chinese have a rich and long history as a civilization-state. Under the tributary system, outlying states paid tribute to the Middle Kingdom. Ninety-four percent of the population still believes they are one race-"Han Chinese." The strong sense of superiority rooted in China's history promises to resurface in twenty-first century China and in the process strengthen and further unify the country. A culturally self-confident Asian giant with a billion-plus population, China will likely resist globalization as we know it. This exceptionalism will have powerful ramifications for the rest of the world and the United States in particular. As China is already emerging as the new center of the East Asian economy, the mantle of economic and, therefore, cultural relevance will in our lifetimes begin to pass from Manhattan and Paris to cities like Beijing and Shanghai. It is the American relationship with and attitude toward China, Jacques argues, that will determine whether the twenty-first century will be relatively peaceful or fraught with tension, instability, and danger. When China Rules the World is the first book to fully conceive of and explain the upheaval that China's ascendance will cause and the realigned global power structure it will create.

    • Business & Economics

Twitter is Not a Strategy

Rediscovering the Art of Brand Marketing
Author: Tom Doctoroff
Publisher: Macmillan
ISBN: 1137279303
Category: Business & Economics
Page: 272
View: 7737
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

    • Political Science

The China Model

Political Meritocracy and the Limits of Democracy
Author: Daniel A. Bell
Publisher: Princeton University Press
ISBN: 1400883482
Category: Political Science
Page: 360
View: 8508
Westerners tend to divide the political world into "good" democracies and “bad” authoritarian regimes. But the Chinese political model does not fit neatly in either category. Over the past three decades, China has evolved a political system that can best be described as “political meritocracy.” The China Model seeks to understand the ideals and the reality of this unique political system. How do the ideals of political meritocracy set the standard for evaluating political progress (and regress) in China? How can China avoid the disadvantages of political meritocracy? And how can political meritocracy best be combined with democracy? Daniel Bell answers these questions and more. Opening with a critique of “one person, one vote” as a way of choosing top leaders, Bell argues that Chinese-style political meritocracy can help to remedy the key flaws of electoral democracy. He discusses the advantages and pitfalls of political meritocracy, distinguishes between different ways of combining meritocracy and democracy, and argues that China has evolved a model of democratic meritocracy that is morally desirable and politically stable. Bell summarizes and evaluates the “China model”—meritocracy at the top, experimentation in the middle, and democracy at the bottom—and its implications for the rest of the world. A timely and original book that will stir up interest and debate, The China Model looks at a political system that not only has had a long history in China, but could prove to be the most important political development of the twenty-first century.

    • History

Quotations from Chairman Mao Tsetung


Author: Zedong Mao
Publisher: China Books
ISBN: 9780835123884
Category: History
Page: 311
View: 7832
This new reprint brings back our best-selling book to date, in the familiar red plastic cover. Still popular as a textbook and primary document of the Cultural Revolution. The book that changed the world and shaped a generation of Chinese people, it contains the essence of Mao's philosophy, political thinking and military strategy.

    • Political Science

China's Future


Author: David Shambaugh
Publisher: John Wiley & Sons
ISBN: 1509507175
Category: Political Science
Page: 144
View: 7133
China's future is arguably the most consequential question in global affairs. Having enjoyed unprecedented levels of growth, China is at a critical juncture in the development of its economy, society, polity, national security, and international relations. The direction the nation takes at this turning point will determine whether it stalls or continues to develop and prosper. Will China be successful in implementing a new wave of transformational reforms that could last decades and make it the world's leading superpower? Or will its leaders shy away from the drastic changes required because the regime's power is at risk? If so, will that lead to prolonged stagnation or even regime collapse? Might China move down a more liberal or even democratic path? Or will China instead emerge as a hard, authoritarian and aggressive superstate? In this new book, David Shambaugh argues that these potential pathways are all possibilities - but they depend on key decisions yet to be made by China's leaders, different pressures from within Chinese society, as well as actions taken by other nations. Assessing these scenarios and their implications, he offers a thoughtful and clear study of China's future for all those seeking to understand the country's likely trajectory over the coming decade and beyond.

    • Political Science

The Hundred-Year Marathon

China's Secret Strategy to Replace America as the Global Superpower
Author: Michael Pillsbury
Publisher: Henry Holt and Company
ISBN: 162779011X
Category: Political Science
Page: 336
View: 807
One of the U.S. government's leading China experts reveals the hidden strategy fueling that country's rise – and how Americans have been seduced into helping China overtake us as the world's leading superpower. For more than forty years, the United States has played an indispensable role helping the Chinese government build a booming economy, develop its scientific and military capabilities, and take its place on the world stage, in the belief that China's rise will bring us cooperation, diplomacy, and free trade. But what if the "China Dream" is to replace us, just as America replaced the British Empire, without firing a shot? Based on interviews with Chinese defectors and newly declassified, previously undisclosed national security documents, The Hundred-Year Marathon reveals China's secret strategy to supplant the United States as the world's dominant power, and to do so by 2049, the one-hundredth anniversary of the founding of the People's Republic. Michael Pillsbury, a fluent Mandarin speaker who has served in senior national security positions in the U.S. government since the days of Richard Nixon and Henry Kissinger, draws on his decades of contact with the "hawks" in China's military and intelligence agencies and translates their documents, speeches, and books to show how the teachings of traditional Chinese statecraft underpin their actions. He offers an inside look at how the Chinese really view America and its leaders – as barbarians who will be the architects of their own demise. Pillsbury also explains how the U.S. government has helped – sometimes unwittingly and sometimes deliberately – to make this "China Dream" come true, and he calls for the United States to implement a new, more competitive strategy toward China as it really is, and not as we might wish it to be. The Hundred-Year Marathon is a wake-up call as we face the greatest national security challenge of the twenty-first century.

    • Business & Economics

China's Super Consumers

What 1 Billion Customers Want and How to Sell it to Them
Author: Savio Chan,Michael Zakkour
Publisher: John Wiley & Sons
ISBN: 1118905903
Category: Business & Economics
Page: 240
View: 9426
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

    • Biography & Autobiography

Wish You Happy Forever

What China's Orphans Taught Me About Moving Mountains
Author: Jenny Bowen
Publisher: Harper Collins
ISBN: 0062192019
Category: Biography & Autobiography
Page: 336
View: 693
Wish You Happy Forever chronicles Half the Sky founder Jenny Bowen's personal and professional journey to transform Chinese orphanages—and the lives of the neglected girls who live in them—from a state of quiet despair to one of vibrant promise. After reading an article about the thousands of baby girls languishing in Chinese orphanages, Bowen and her husband adopted a little girl from China and brought her home to Los Angeles, not out of a need to build a family but rather a commitment to save one child. A year later, as she watched her new daughter play in the grass with her friends, thriving in an environment where she knew she was loved, Bowen was overcome with a desire to help the children that she could not bring home. That very day she created Half the Sky Foundation, an organization conceived to bring love into the life of every orphan in China and one that has actually managed to fulfill its promise. In Wish You Happy Forever, a fish out of water tale like no other, Bowen relates her struggle to bring the concept of "child nurture and responsive care" to bemused Chinese bureaucrats and how she's actually succeeding. Five years after Half the Sky's first orphanage program opened, government officials began to mention child welfare and nurturing care in public speeches. And, in 2011, at China's Great Hall of the People, Half the Sky and its government partners celebrated the launch of The Rainbow Program, a groundbreaking initiative to change the face of orphan care by training every child welfare worker in the country. Thanks to Bowen's relentless perseverance through heartbreak and a dose of humor, Half the Sky's goal to bring love the lives of forgotten children comes ever closer.

    • Family & Relationships

Little Soldiers

An American Boy, a Chinese School, and the Global Race to Achieve
Author: Lenora Chu
Publisher: HarperCollins
ISBN: 0062367870
Category: Family & Relationships
Page: 368
View: 5699
New York Times Book Review Editor’s Choice; Real Simple Best of the Month; Library Journal Editors’ Pick In the spirit of Battle Hymn of the Tiger Mother, Bringing up Bébé, and The Smartest Kids in the World, a hard-hitting exploration of China’s widely acclaimed yet insular education system—held up as a model of academic and behavioral excellence—that raises important questions for the future of American parenting and education. When students in Shanghai rose to the top of international rankings in 2009, Americans feared that they were being "out-educated" by the rising super power. An American journalist of Chinese descent raising a young family in Shanghai, Lenora Chu noticed how well-behaved Chinese children were compared to her boisterous toddler. How did the Chinese create their academic super-achievers? Would their little boy benefit from Chinese school? Chu and her husband decided to enroll three-year-old Rainer in China’s state-run public school system. The results were positive—her son quickly settled down, became fluent in Mandarin, and enjoyed his friends—but she also began to notice troubling new behaviors. Wondering what was happening behind closed classroom doors, she embarked on an exploratory journey, interviewing Chinese parents, teachers and education professors, and following students at all stages of their education. What she discovered is a military-like education system driven by high-stakes testing, with teachers posting rankings in public, using bribes to reward students who comply, and shaming to isolate those who do not. At the same time, she uncovered a years-long desire by government to alleviate its students’ crushing academic burden and make education friendlier for all. The more she learns, the more she wonders: Are Chinese children—and her son—paying too high a price for their obedience and the promise of future academic prowess? Is there a way to appropriate the excellence of the system but dispense with the bad? What, if anything, could Westerners learn from China’s education journey? Chu’s eye-opening investigation challenges our assumptions and asks us to consider the true value and purpose of education.